Act-On Review

PROS: You only need two weeks to set-up Act-On. Far less time compared to the usual 3 weeks to 3-month wait we experienced before. This makes it by far the best Marketing Management and Lead Management tool. It also handles a large number of data well. This makes it perfect for mid-sized businesses.

CONS: It needs advanced functions in chat apps or push notifications.

PROS: I can keep track of the recipients who engage with our emails, allowing us to concentrate our efforts on them. It also has detailed reports where you can see how many people opened your messages or engaged with it. It also integrates well with SalesForce, giving us info about each of our recipients.

CONS: Upgrading Outlook loses the connection with Act-On service so you have to sign in again. You also can't view reports in a single tab. This is a bit of an inconvenience for us as we want a general overview.

PROS: It is easy to use and user-friendly. It has everything you need to start your campaigns.

CONS: I have no problem with it. If I have any trouble, the customer service is there to assist us.

PROS: Their support team is very helpful. They were able to answer all our inquiries. The drag and drop feature is also very convenient when it comes to designing your emails.

CONS: I really don't have much to dislike about this.

PROS: It has a website prospector that allows me to see the people looking on our website. It also allows us to see who is reading the emails we sent. This allows us to focus our time on customers who are actually engaging with our products. When we have marketing campaigns, this is a great tool to use to track the performance of the campaign. I recommend this tool for people who want to keep their customers engaged with their products and services.

CONS: It is not compatible with some versions of Windows so I can't send mails using it. It'd also be great if we can see the specific people clicking our emails instead of their company, location, etc. Because of this, we can't see who are the specific people we have to target our campaigns.

PROS: It is the best tool to use when it comes to batch and outbound marketing because it has personalized offers. It also has a lot of great features and is very easy to use.

CONS: I have nothing to dislike about Act-On. I simply love it.

PROS: It is great for email campaigns and organizing webinars and events. It also has a great design, making it more engaging for clients. Their customer service is also very responsive, assisting us with all our inquiries 24/7.

CONS: Saving emails and forms can be hard.

PROS: It has a nice selection of landing page templates and we can manage our digital campaigns easily here.

CONS: I can't open different Act-On tabs simultaneously.

PROS: It integrates well with Salesforce, which is very important for us as it gives us insights into our clients.

CONS: It's hard to learn to use if you want to maximize all its functions.

PROS: It is a great organizational tool, especially for my campaigns and one-off emails. I am very pleased with a lot of its features too: list maintenance, campaign set-up UX for email, form and landing page design, behavior scoring and notifications, and Salesforce connector.

CONS: Merging and hierarchy could be improved further. Flash is also unsupported so viewing reports can also be hard.

PROS: It allows us to publish great content for the email and track its result at the same time. Since it integrates with Salesforce too, we were able to gain valuable information about our clients. Their tutorials and customer service is also superb. They are very supportive.

CONS: Finding the correct function for a specific task can be tricky at times.

PROS: I can create e-mails in a matter of minutes. It is very accessible too.

CONS: Some tabs are hard to understand.

PROS: It has everything you need to execute a marketing plan.

CONS: You have to create templates from scratch. This is very inconvenient as it takes hours to do.