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BlueConic Review

BlueConic
Our score: 7.8 User satisfaction: 100%

What is BlueConic?

BlueConic is a customer data platform that helps in collecting, segregating, and activating customer information. It also offers rich plug-and-play visualizations as well as engaging reports presented in dashboards that you can share with colleagues and other stakeholders.

With BlueConic, not only can you gather information about your customers from any channel, but you can also unify them in a single interface. Segmenting them becomes easier and you can even take advantage of the predictive behavioral segments the platform offers.

Aside from that, BlueConic offers the means to activate data across your ecosystem when the right time comes. As a result, you can launch a marketing campaign that is truly targeted.

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Overview of BlueConic Benefits

Amalgamated Customer Profiles

When you have multiple sources for customer data, it is imperative that you unify customer profiles to better gain transparency into your consumers. BlueConic assists you in this regard by letting you see into individual attributes. You can create well-rounded customer profiles. These even update automatically, thus providing you with an updated and current view of your customer base at any time.

Certified Connections

BlueConic has over 60 certified connectors with a vast array of marketing and advertising platforms. With these integrations, you can collect information about your customers from any channel. The setup process is also easy because these connectors are built-in. As such, you can begin gathering data from your technology stack right away.

Custom Customer Segments

If your company has a unique target market, BlueConic can aid you in creating your custom segments. It takes less than two minutes to do so since you can simply select from any profile attributes. The data you gain also get real-time updates, giving you the ability to act on the spot regarding customer intent.

Instant Data Activation

With BlueConic, you can do away with latent data. The solution proffers control over customer data to you for you to target prospects precisely. Among the tools it has for this initiative are a one-on-one recommendations engine that is backed by machine learning and a built-in conversation personalization component. Using these, you can activate customer data for spot-on marketing with ease.

Operational Insights

BlueConic is equipped with plug-and-play visualizations that allow you to get a full yet engaging view into your customers. These data analyses also offer customer lifecycle insights that let you take advantage of every marketing and advertising opportunity.With that, you can make your business more profitable.

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Overview of BlueConic Features

  • Individual Marketing Attributes
  • Progressive Profiling
  • Identity Resolution
  • Certified Integrations
  • Platform-agnostic Data Collection
  • Real-time Customer Segmentation
  • Data Activation
  • Built-in Personalization
  • Plug-and-Play Visualizations
  • Customer Lifecycle Insights
  • Dashboard Sharing

BlueConic Position In Our Categories

Bearing in mind businesses have special business-related needs, it is wise they avoid preferring a one-size-fits-all, ”best” business application. Nevertheless, it would be difficult to try to discover such an app even among popular software systems. The practicable step to undertake can be to list the various major functions which need research such as major features, packages, technical skill levels of staff members, company size, etc. Then, you should perform the product research thoroughly. Go over some BlueConic reviews and check out each of the software options in your list in detail. Such comprehensive product research ensure you avoid poorly fit applications and subscribe to the one that delivers all the features your company requires.

Position of BlueConic in our main categories:

TOP 200

BlueConic is one of the top 200 Customer Experience Management Software products

If you are considering BlueConic it could also be sensible to examine other subcategories of Customer Experience Management Software gathered in our base of B2B software reviews.

Since each enterprise has unique business requirements, it is prudent for them to abstain from looking for a one-size-fits-all faultless software solution. Needless to say, it would be useless to try to find such a system even among popular software platforms. The smart thing to do would be to list the various important factors that require consideration such as key features, finances, skill levels of workers, company size etc. Then, you should do your homework thoroughly. Read some BlueConic Customer Experience Management Software reviews and investigate each of the other apps in your shortlist in detail. Such comprehensive groundwork can ensure you discard ill-fitting platforms and zero in on the solution that presents all the elements you need for business success.

How Much Does BlueConic Cost?

BlueConic Pricing Plans:

Free Trial

Pyxis

Free

Chamaeleon

from $500/month/annual billing

Phoenix

from $2,000/month/annual billing

Hydra

Contact vendor

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What are BlueConic pricing details?

BlueConic Pricing Plans:

Free Trial

Pyxis

Free

Chamaeleon

from $500/month/annual billing

Phoenix

from $2,000/month/annual billing

Hydra

Contact vendor

BlueConic has three tiers of enterprise pricing and a free plan. An overview is given below to help you arrive at a decision.

Pyxis – Free

Chamaeleon – from  $500.00/month/annual billing

Phoenix – from  $2,000.00/month/annual billing

Hydra – request pricing information

All packages have the following inclusions:

  • Unlimited Data Collection
  • Dynamic Audience Segmentation
  • Intuitive Personalization Engine
  • Integrations
  • Insight Visualizations & Reporting
  • Onboarding & Training
  • Quarterly Progression Sessions

User Satisfaction

Positive Social Media Mentions 30
Negative Social Media Mentions 0

We realize that when you decide to get a Customer Experience Management Software it’s vital not only to see how experts score it in their reviews, but also to find out whether the actual people and companies that bought it are indeed satisfied with the service. Because of that need we’ve designer our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and BlueConic reviews across a vast range of social media sites. The information is then displayed in a simple to digest form indicating how many users had positive and negative experience with BlueConic. With that information available you will be equipped to make an informed business decision that you won’t regret.

Video

Technical details

Devices Supported

  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Free
  • Annual Subscription
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for BlueConic?

BlueConic has certified connections with advertising, customer data and CRM, DMP, email marketing, and web services and applications like the following:

  • AdRoll
  • App Nexus
  • Facebook Advertising
  • Acxiom
  • Marketo
  • Selligent
  • Adobe Audience Manager
  • BlueKai
  • Relay42
  • Bronto
  • Oracle Eloqua
  • MailChimp
  • Amazon Kinesis
  • IFTTT
  • Qubit
  • Drupal
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Louie Andre

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."

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