Price
$200

LeadSquared Marketing Automation REVIEW
Marketing Automation Software

What is LeadSquared Marketing Automation?
LeadSquared Marketing Automation is a cloud-based solution for the marketing needs of businesses of all sizes. It has a diverse user and clientele base from such industries as e-commerce, real estate, education, marketing, banking, finance, healthcare, consulting, consumer services, retail, hospitality, and travel. Its widespread usage stems from its comprehensive features and array of capabilities to help businesses streamline and optimize their marketing campaigns.
LeadSquared provides pre-programmed workflow and ready-made templates to help you through the automation process so you don’t have to build new sequences from the ground up, although you can create new workflows if you prefer to. How deep or sophisticated you want to implement your campaign is entirely up to you. LeadSquared can adapt and handle your workflows no matter how simple or complicated they may be. It helps you automate tasks, create marketing emails, design landing pages as well as collect, analyze and update data on lead interactions. You can even track and score lead activities to identify and prioritize the most active leads.
Utilizing the comprehensive tools of LeadSquared for campaign management, social media tracking, and lead management enable unprecedented control and utmost convenience in running an efficient marketing campaign. These translate to more conversions – from prospects to full customers – and result to better profitability for your business. Below are some of the benefits you can gain from using LeadSquared marketing automation software.
Overview of LeadSquared Marketing Automation Benefits
Automated workflows
Automation is the heart of LeadSquared. You can create interdependent workflows that work in-sync to automate complex business processes. An example of this is in funnel movements. When a lead moves down the sales funnel, you can set multiple nurturing paths to automatically trigger. Likewise, you can automate workflows to change lead stages or update any other lead field when a pre-defined lead activity occurs.
Connected systems
Again, you can use automation to update data in other CRMs or marketing apps that you use. LeadSquared integrates with over two dozen marketing and sales platforms such as Salesforce, Microsoft Dynamics CRM, Unbounce, Instapage, GoToWebinar and many others. This enables you to automatically capture leads from different sources and sync data with your CRM applications.
Personalized marketing
Every aspect of your email marketing campaign can be personalized to get higher open rates, click rates and responses. With a drag and drop builder and dozens of ready to use templates, you can create attractive emails and responsive landing pages. You can utilize an array of elements like images, content and buttons, and use the visual builder to produce vibrant designs with a personal touch. No coding skills are required, and no more emails and landing pages that look plain and uninviting.
Manage leads all the way
Lead management is an elaborate process that can easily get you disorganized and lost. You need proper tools to take stock of everything. LeadSquared keeps you in command, and its automation prowess can handle the following:
- Sending instant notifications to the sales person every time a lead in the nurturing path requires a sales-relevant action. This ensures that the right leads are acted on immediately.
- Sending relevant autoresponders to the offer on your landing page to keep prospects engaged until you connect with them.
- Highlighting fresh deals on your website and display relevant offers based on visitors’ interests. Making them notice and act on your offers generate more leads for your website.
- Tracking each move your leads make like page viewing and CTA clicking, and identify the most active leads with a handy, customizable scoring feature. This way you can focus on those leads that are more engaged.
- Segregating your leads based on any variable you want such as demographic profiles, activities and interests so that you can send them highly-relevant and personalized offers. Targeted campaigns are more practical and effective.
Overview of LeadSquared Marketing Automation Features
- Marketing Automation
- Marketing Analytics
- Lead Management
- Drip Marketing
- Email Marketing
- Landing Pages
- Lead Scoring
- Website Tracking
- List Segmentation
- Integrations
- Drag-and-Drop Builder
- Website Widgets
- Personalization
LeadSquared Marketing Automation Position In Our Categories
Position of LeadSquared Marketing Automation in our main categories:

LeadSquared Marketing Automation is one of the top 10 Marketing Software products
LeadSquared Marketing Automation is also listed in the following subcategories:
Category: | Position: |
---|---|
Marketing Automation Software | #7 |
Every business has its own characteristics, and may require a particular type of Marketing Automation Software solution that will be adjusted to their business size, type of clients and staff and even specific niche they deal with. You should not count on finding an ideal software that will work for each company no matter what their history is. It may be a good idea to read a few LeadSquared Marketing Automation reviews first and even then you should remember what the software is supposed to do for your company and your staff. Do you need a simple and intuitive solution with just elementary functions? Will you actually make use of the complex functionalities required by experts and large enterprises? Are there any particular features that are especially beneficial for the industry you operate in? If you ask yourself these questions it will be much easier to find a solid service that will match your budget.
How Much Does LeadSquared Marketing Automation Cost?
LeadSquared Marketing Automation Pricing Plans:
Below are the LeadSquared marketing automation plans available. There is also a 15-day risk free trial with no credit card required. You can easily sign up for LeadSquared free trial here.
Basic – $200/month (billed annually)
- 5,000 contacts
- Drip Marketing
- Email Campaigns
- Landing Pages
- Website Tracking
- Lead Scoring
- Developer API
- Email Support
Standard – $600/month (billed annually)
- 25,000 contacts
- All Basic features, plus:
- Rules & Notifications
- Multiple Domains
- Salesforce Integration ($)
- Webhooks
- Phone Support
Enterprise – $1,800/month (billed annually)
- 100,000 contacts
- All in Standard, Plus
- Custom Web Events
- Contact Center Integration
- Dedicated Account Manager
- Developer Support
User Satisfaction
We realize that when you make a decision to buy Marketing Automation Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and LeadSquared Marketing Automation reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with LeadSquared Marketing Automation. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.
POSITIVE SOCIAL MENTIONS | 21 |
NEGATIVE SOCIAL MENTIONS | 0 |
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Technical details
- Windows
- Linux
- Android
- iPhone/iPad
- Mac
- Web-based
- English
- Monthly payment
- Small Business
- Large Enterprises
- Medium Business
- Cloud Hosted
What Support Does This Vendor Offer?
- PHONE NO.
- LIVE SUPPORT
- TRAINING
- TICKETS
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What are LeadSquared Marketing Automation pricing details?
LeadSquared Marketing Automation Pricing Plans:
Below are the LeadSquared marketing automation plans available. There is also a 15-day risk free trial with no credit card required. You can easily sign up for LeadSquared free trial here.
Basic – $200/month (billed annually)
- 5,000 contacts
- Drip Marketing
- Email Campaigns
- Landing Pages
- Website Tracking
- Lead Scoring
- Developer API
- Email Support
Standard – $600/month (billed annually)
- 25,000 contacts
- All Basic features, plus:
- Rules & Notifications
- Multiple Domains
- Salesforce Integration ($)
- Webhooks
- Phone Support
Enterprise – $1,800/month (billed annually)
- 100,000 contacts
- All in Standard, Plus
- Custom Web Events
- Contact Center Integration
- Dedicated Account Manager
- Developer Support
What integrations are available for LeadSquared Marketing Automation?
Open API allows LeadSquared to integrate with any software or service. Key integrations include: Zapier, Salesforce, Chat integration and Telephony. Here are other available integrations:
- Gmail
- Microsoft Outlook
- GoToWebinar
- Zopim
- Live Chat
- Olark live chat
- CallRail
- Ameyo
- Facebook Lead Ads connector
- Super Receptionist
- Custom Dashlets Builder
- Exotel & Twitter card connector
- Zonetel
- CallRail
- RingCentral
- SuperReceptionist
- GoToWebinar
- JustDial
- Shopify
- Magento
- Bigcommerce
- Salesforce
- Microsoft Dynamics CRM
- Contact Form
- Unbounce
- Instapage
User reviews
User reviews in total: 26
Average Rating:
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The most favorable review
Ernest
2 months ago
Pros: Leadsquared has affordable price and great tools that meet all our needs. This platform does what it’s supposed to do. The support team is responsive, always willing to help and highly knowledgeable. I can track various things from our website.
Cons: They could improve the design of the Interface. Also, the email campaign requires HTML skills.
The least favorable review
Sabrina
4 months ago
Pros: LeadSquared has intuitive and simple interface, everything is in perfect order and all the featres are useful for your marketing strategies. In addition to that, it offers great integrations with Web Chat engines and telephony. The product is easy to set up and it can be used by everyone with little to no training. The support team is one of the best, they are cool, useful and knowledgeable.
Cons: It lacks SMS automation and custom report creation. Also, the fields of automation users need some improvements. But as far as I can tell, the team behind this product constantly works on product improvements.