LeadSquared Marketing Automation is a cloud-based solution for the marketing needs of businesses of all sizes. It has a diverse user and clientele base from such industries as e-commerce, real estate, education, marketing, banking, finance, healthcare, consulting, consumer services, retail, hospitality, and travel. Its widespread usage stems from its comprehensive features and array of capabilities to help businesses streamline and optimize their marketing campaigns.

LeadSquared provides pre-programmed workflow and ready-made templates to help you through the automation process so you don’t have to build new sequences from the ground up, although you can create new workflows if you prefer to. How deep or sophisticated you want to implement your campaign is entirely up to you. LeadSquared can adapt and handle your workflows no matter how simple or complicated they may be. It helps you automate tasks, create marketing emails, design landing pages as well as collect, analyze and update data on lead interactions. You can even track and score lead activities to identify and prioritize the most active leads.

Utilizing the comprehensive tools of LeadSquared for campaign management, social media tracking, and lead management enable unprecedented control and utmost convenience in running an efficient marketing campaign. These translate to more conversions – from prospects to full customers – and result to better profitability for your business. Below are some of the benefits you can gain from using LeadSquared marketing automation software.

Automated workflows

Automation is the heart of LeadSquared. You can create interdependent workflows that work in-sync to automate complex business processes. An example of this is in funnel movements. When a lead moves down the sales funnel, you can set multiple nurturing paths to automatically trigger. Likewise, you can automate workflows to change lead stages or update any other lead field when a pre-defined lead activity occurs.

Connected systems

Again, you can use automation to update data in other CRMs or marketing apps that you use. LeadSquared integrates with over two dozen marketing and sales platforms such as Salesforce, Microsoft Dynamics CRM, Unbounce, Instapage, GoToWebinar and many others. This enables you to automatically capture leads from different sources and sync data with your CRM applications.

Personalized marketing

Every aspect of your email marketing campaign can be personalized to get higher open rates, click rates and responses. With a drag and drop builder and dozens of ready to use templates, you can create attractive emails and responsive landing pages. You can utilize an array of elements like images, content and buttons, and use the visual builder to produce vibrant designs with a personal touch. No coding skills are required, and no more emails and landing pages that look plain and uninviting.

Manage leads all the way

Lead management is an elaborate process that can easily get you disorganized and lost. You need proper tools to take stock of everything. LeadSquared keeps you in command, and its automation prowess can handle the following:

• Sending instant notifications to the sales person every time a lead in the nurturing path requires a sales-relevant action. This ensures that the right leads are acted on immediately.
• Sending relevant autoresponders to the offer on your landing page to keep prospects engaged until you connect with them.
• Highlighting fresh deals on your website and display relevant offers based on visitors’ interests. Making them notice and act on your offers generate more leads for your website.
• Tracking each move your leads make like page viewing and CTA clicking, and identify the most active leads with a handy, customizable scoring feature. This way you can focus on those leads that are more engaged.
• Segregating your leads based on any variable you want such as demographic profiles, activities and interests so that you can send them highly-relevant and personalized offers. Targeted campaigns are more practical and effective.

Below are the LeadSquared marketing automation plans available. There is also a 15-day risk free trial with no credit card required. You can easily sign up for LeadSquared free trial here.

Basic – $200/month (billed annually)

• 5,000 contacts
• Drip Marketing
• Email Campaigns
• Landing Pages
• Website Tracking
• Lead Scoring
• Developer API
• Email Support

Standard – $600/month (billed annually)

• 25,000 contacts
• All Basic features, plus:
• Rules & Notifications
• Multiple Domains
• Salesforce Integration ($)
• Webhooks
• Phone Support

Enterprise – $1,800/month (billed annually)

• 100,000 contacts
• All in Standard, Plus
• Custom Web Events
• Contact Center Integration
• Dedicated Account Manager
• Developer Support