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bpm’online marketing Review

bpm’online marketing
Our score: 9.3 User satisfaction: 100%

What is bpm’online marketing?

bpm’online marketing is a powerful performer of the company’s process-driven suite, designed to serve marketing specialists looking to master the skill of demand generation. It leverages a multichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue.

Robust and complete, bpm’online marketing automates lead collection through as many channels as you have available, and nurtures leads until they become productive opportunities. The software won our Great User Experience Award for 2017.

As a part of bpm’s CRM bundle, the marketing module subscribes to the brand’s core capabilities. It delivers creative and intuitive solutions, integrations, and processes that accelerate implementation and integration. It also can integrate AI with leading UX to accelerate user adoption. Likewise, as part of the suite, the marketing module enables processes to interact across applications from front-office to back-office, automating the manual processes to accelerate organizational alignment. The Bpm’online architecture is also designed as a powerful low-code platform to accelerate ongoing transformation. It is this synergy of low-code platform for business process management and CRM, with extensive marketplace of apps and templates, that helps companies accelerate.

What is also important, Bpm’online marketing is agile and flexible, and adds a personal and intimate flare to each relationship, making customers feel as if they were your only priority. Needless to say, customization ensures invaluable benefits for brand awareness, transforming even the least-known business into a reliable and trustworthy partner.

On top of that, Bpm’online marketing is extremely user-friendly, and therefore suitable for non-savvy users. The interface is streamlined and elegant, and uses a social-like navigation pattern that is easy to remember. Pricing is reasonable and affordable, and depends on the number of contacts and users you need to involve. Extra users, contacts, and communication channels can be added at any point of time, by simply contacting the company to adjust the package. Another plus is that subscriptions are annual, meaning that you won’t have to bother about being late with monthly installments.

Note that Bpm’online Marketing can be purchased separately, or be used as a component of Bpm’s CRM bundle which covers also customer support and sales management. If you are a large enterprise looking to narrow its software ecosystem and to cut integration expenses, the CRM bundle is a much more efficient option.

Overview of bpm’online marketing Benefits

It’s a bold claim to qualify a marketing system as an all-in-one demand generation solution, especially when there is a prominent brand holding the wheel behind its functionality. Bpm’online experts certainly put a lot at stake to release an individual marketing solution, but did so using years of experience and hard work. As a result, today bpm’online marketing is one of most competitive assets of its kind, automating all marketing processes, and delivering instant results.

Our experts are convinced bpm’online marketing can improve any marketing strategy where it is applied, and that’s because of several reasons:

It automates and improves marketing processes

As we said before, bpm’online marketing is one of the rare samples of this kind that allows users to change operations without coding. It is an agile and flexible system which compares marketing channels to distinguish the ones that generate the best leads, and does the same with prospects to select sales-ready ones, and to assign them to the right users. The very same platform can be used to modify marketing streams, as well as test and improve processes whenever the business environment is changing.

It covers all advanced lead nurturing practices

Being an omnichannel product, bpm’online leverages the best lead nurturing practices, so that leads would be automatically routed from one sales stage to the other, be it acquisition, qualification, or distribution. These practices make the most of the marketer’s creativity, as he can create his own, brand-specific papers, e-books, events, seminars, or even video interviews. If you’re not that much into personalizing communication, and wish to skip using the in-built content creator, you can simply access the assets library and use some of its templates.

It offers end-to-end lead management

Tightly connected to the bpm’s service module, this marketing tool makes it possible to manage and nurture leads until a deal is concluded. Experienced professionals made sure that the product will cover all the best practices or effective lead management, and incorporate strategies that summarize lead information, and prioritize the most probable customers. The best part about this process is that it eliminates the need to consider leads’ location, scale, or industry, but focuses solely on their behavior to determine their status. It is worth to note that bpm’online management uses profile data, sophisticated mapping to existing customers, website sessions, and other important parameters to ensure accurate customer segmentation.

Flawlessl integration with bpm’ sales and bpm’ service

Bpm’online marketing can be purchased separately, or be used via bpm’s CRM bundle, hand in hand with advanced sales and service functionality. The CRM bundle platform unites demand generation, lead management, and customer service under one roof, so that customers won’t have to trigger complex installations or purchase additional software. Basically, bpm’online governs the entire journey of your customers, from the moment you’ve depicted them through a particular channel, to the moment where they close a deal and become your loyal customers.

It streamlines the communication between departments

Once bpm’online’s suite is successfully implemented, the sales, marketing, and technical support department receive a separate system module to work at, but customer data remains collated in a single hub, and available to all agents from their computers or mobile devices. This means that once the system is successfully integrated, there will be no duplicate work, redirected customer journeys, or any other type of misunderstandings.

Overview of bpm’online marketing Features

  • Lead generation
  • 360-degrees customer view
  • Omnichannel communications
  • Contact center
  • Case management
  • Knowledge management
  • Request management
  • Problem management
  • Change management
  • Release management
  • Bulk email marketing
  • Assets library
  • Content creator
  • Configuration management
  • Service level management
  • Service catalogue
  • Business process management
  • Synchronization and integration
  • System designer
  • Mobile apps

What Problems Will bpm’online marketing Solve?

Scenario 1

Within its business operations, company A has a number of leads segments and lead nurturing is a primary process to transform leads into the sales ready ones. With the ever growing number of different segments it becomes more difficult to carry out segmentation and deliver personalized messages. The company was looking for the marketing automation tool that would allow to automate core business processes with the ability to timely analyze and optimize them.

Bpm’online offers out-of-the-box best practice business processes for lead management that can be run as is or easily configured for specific business requirements. This enabled Company A to jump-start using the system and leverage industry best practices.

Marketers of the company A leveraged best practice processes from bpm’online’s process library to run efficient and lead nurturing campaigns: these lead nurturing processes employ most relevant content and collateral (e.g. eBooks, White Papers, webinars, video interviews, etc.). Marketers can select the content to be used on each step of lead nurturing from the company’s marketing asset library or create new collateral with a content builder available in bpm’online application.

Bpm’online’s business process management engine handles complex lead management processes: the processes dynamically route leads through all stages of lead management, including lead acquisition, qualification, distribution, etc.

As a result, Company A developed multiple multichannel lead nurturing campaigns with minimum time investment. All campaigns can be dynamically adjusted to companies’ needs and market situation. This approach led to increased leads conversions and decreased timing for leads to become sales-ready.

Scenario 2

Marketing department of the company B is conducting different activities to generate leads. As the company grows, the numbers of leads grows correspondingly. However, marketing specialists do not have the full picture of channels from which these leads come from and which activities are the most successful. Moreover, in order to properly evaluate all marketing channels and generate more leads of higher quality, they need a correct information from sales department on how leads are converted into opportunities and closed deals. On the other hand, sales team had no visibility which channels generated serious ready-to-buy leads, not “tire-kickers,” or the journey the client took before he or she was reached by a sales rep.

The issue is that every department used its own software, and the lack of integration between departments did not allow them to share the information. Practically they need all the information associated with every specific case, but CRM-system had different solutions for all three departments, not integrated one with another.

By implementing bpm’online, all departments successfully united their customer data: now they have a possibility to track the complete customer journey – from acquisition to order, and to ongoing customer maintenance, included repeat and cross-sales. This gave marketing better understanding of which channels to use to generate better leads: marketing team is able to track deeply the quality of the leads it passes to the sales team by monitoring conversion of the leads hand-off to sales. It includes % of sales accepted leads (BANT is pre-confirmed by sales team), % of leads shifted to presentation stage in the sales pipeline, % of closed opportunities.

Scenario 3

Market challenges, fueled by the rapid changes in the business environment, dictate organizations to move quickly in order to keep their market share. Therefore, Company C needed tools to gain a competitive advantage and empower their employees with top-tier tools for marketing and sales. The main problem that company faced was the lack of effective lead management: they needed to input multichannel lead data very fast to ensure proper lead nurturing and/or hand-off to sales.

Implementation of bpm’online marketing let the Company C to successfully realize the main tasks:

  • To input lead data in real-time and off-line mode with individual input or bulk import.
  • Collect, store, analyze and segment leads from all major online and offline channels: inbound emails, inbound calls, field sales reps activities, web2lead forms, third-party systems integrations, lead nurturing campaigns etc.

Apart from that, bpm’online offered comprehensive capabilities for building demographic and behavioral history of a lead: track user’s firmographic and geographical data, track visitor’s behavior on a website, identify lead generation channels and sources, track lead transitions between stages of the pipeline, intelligent customer segmentation for developing effective marketing campaigns.

Awards & Quality Certificates

This certificate is granted to products that offer especially good user experience. We evaluate how easy it is to start using the product and how well-designed its interface and features are to facilitate the work process.

bpm’online marketing Position In Our Categories

Bearing in mind companies have specific business-related requirements, it is only logical that they abstain from deciding on an all-in-one, “perfect” software. Nonetheless, it would be difficult to try to stumble on such application even among well-known software solutions.
The correct thing to undertake would be to write down the numerous vital aspects that demand inspection including major features, budget, technical skill aptitude of the users, company size, etc. Then, you should perform your research fully. Go over some bpm’online marketing reviews and check out the other software systems in your list more closely. Such detailed research guarantee you stay away from poorly fit applications and select the one which offers all the aspects you require company requires.

Position of bpm’online marketing in our main categories:

TOP 3

bpm’online marketing is one of the top 3 Marketing Software products

bpm’online marketing is also listed in the following subcategories:

Each enterprise is different, and might need a special Marketing Automation Software solution that will be adjusted to their company size, type of customers and staff and even specific niche they cater to. You should not count on getting an ideal software that will work for each business no matter what their background is. It may be a good idea to read a few bpm’online marketing Marketing Automation Software reviews first and even then you should keep in mind what the software is supposed to do for your business and your workers. Do you require an easy and straightforward solution with only elementary features? Will you actually make use of the complex functionalities required by experts and big enterprises? Are there any specific features that are especially practical for the industry you operate in? If you ask yourself these questions it is going to be much easier to locate a reliable service that will match your budget.

How Much Does bpm’online marketing Cost?

bpm’online marketing Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Bpm’online marketing offers quote-based, annual enterprise pricing, meaning that the amount you will pay per year depends on the number of contacts and users you wish to involve. On their official website, you can find an online calculator and get request a quote for your company (for instance: for 10, 000 contacts and a single user, the price would be $2,870 per year).

There is also a great free trial that you can try to see if the software can match your requirements.

User Satisfaction

Positive Social Media Mentions 4
Negative Social Media Mentions 0

We realize that when you make a decision to buy Marketing Automation Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and bpm’online marketing reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with bpm’online marketing. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Annual Subscription
  • Quote-based

Customer Types

  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are bpm’online marketing pricing details?

bpm’online marketing Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Bpm’online marketing offers quote-based, annual enterprise pricing, meaning that the amount you will pay per year depends on the number of contacts and users you wish to involve. On their official website, you can find an online calculator and get request a quote for your company (for instance: for 10, 000 contacts and a single user, the price would be $2,870 per year).

There is also a great free trial that you can try to see if the software can match your requirements.

What integrations are available for bpm’online marketing?

Bpm’online marketing is an open API system, which makes it possible to integrate it with virtually every third-party app or business system. To make things easier for users, the company offers a number of ready integrations, including such with:

  • Twitter
  • Facebook
  • Google Contacts
  • Google Calendars
  • Google Maps
  • LDAP
  • IMAP
  • MS Exchange
  • OpenStreetMap
  • MailChimp
  • Mandrill
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Reviewed By Louie Andre
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