bpm’online marketing REVIEW

Marketing Automation Software

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USER SATISFACTION 100%
OUR SCORE 9.3

What is bpm’online marketing?

bpm’online marketing is another powerful performer of the company’s productivity family, designed to serve marketing specialists looking to master the skill of demand generation. Robust and complete, bpm’online marketing automates lead collection through as many channels as you have available, and nurtures leads until they become productive opportunities. The software won our Great User Experience Award for 2016.

Together with bpm’online service and bpm’online sales, bpm’online marketing was recognized and included in Gartner’s Magic Quadrant for CRM Lead Management for 2016. As a part of bpm’s CRM bundle, this system has been awarded many times, in particular for being able to deliver value to businesses all around the world. The customer base for this product has recently reached 6,500, and it is still counting.

But what is so special about bpm’online marketing that it eliminates the need to use additional lead generation software? The most valuable feature of this system is the core lead differentiator, which analyzes prospect behavior, and makes it easy to distinguish sales-ready leads regardless of their industry, location, or purchase history. Synchronized with bpm’online service, this marketing hub streamlines communication with customers and adapts easily to any behavior, which is how it makes their experience memorable even when a deal is not negotiated. Another considerable advantage is the opportunity to compare and analyze channels and sources, so that the user will reach all audiences he is interested in. The particularly handy bulk emailing function cuts at least 50% of the time he would need to do so.

What is most important, bpm’online marketing is agile and flexible, and adds a personal and intimate flare to each relationship, making customers feel as if they were your only priority. Needless to say, customization ensures invaluable benefits for brand awareness, transforming even the least-known business into a reliable and trustworthy partner.

On top of that, bpm’online marketing is extremely user-friendly, and therefore suitable for non-savvy users. The interface is streamlined and elegant, and uses a social-like navigation pattern that is easy to remember. Pricing is reasonable and affordable, and depends on the number of contacts and users you need to involve. Extra users, contacts, and communication channels can be added at any point of time, by simply contacting the company to adjust the package. Another plus is that subscriptions are annual, meaning that you won’t have to bother about being late with monthly installments.

Note that bpm’online Marketing can be purchased separately, or be used as a component of bpm’s CRM bundle which covers also customer support and sales management. If you are a large enterprise looking to narrow its software ecosystem and to cut integration expenses, the CRM bundle is a much more efficient option.

Overview of bpm’online marketing Benefits

It’s a bold claim to qualify a marketing system as an all-in-one demand generation solution, especially when there is a prominent brand holding the wheel behind its functionality. Bpm’online experts certainly put a lot at stake to release an individual marketing solution, but did so using years of experience and hard work. As a result, today bpm’online marketing is one of most competitive assets of its kind, automating all marketing processes, and delivering instant results.

Our experts are convinced bpm’online marketing can improve any marketing strategy where it is applied, and that’s because of several reasons:

It automates and improves marketing processes

As we said before, bpm’online marketing is one of the rare samples of this kind that allows users to change operations without coding. It is an agile and flexible system which compares marketing channels to distinguish the ones that generate the best leads, and does the same with prospects to select sales-ready ones, and to assign them to the right users. The very same platform can be used to modify marketing streams, as well as test and improve processes whenever the business environment is changing.

It covers all advanced lead nurturing practices

Being an omnichannel product, bpm’online leverages the best lead nurturing practices, so that leads would be automatically routed from one sales stage to the other, be it acquisition, qualification, or distribution. These practices make the most of the marketer’s creativity, as he can create his own, brand-specific papers, e-books, events, seminars, or even video interviews. If you’re not that much into personalizing communication, and wish to skip using the in-built content creator, you can simply access the assets library and use some of its templates.

It offers end-to-end lead management

Tightly connected to the bpm’s service module, this marketing tool makes it possible to manage and nurture leads until a deal is concluded. Experienced professionals made sure that the product will cover all the best practices or effective lead management, and incorporate strategies that summarize lead information, and prioritize the most probable customers. The best part about this process is that it eliminates the need to consider leads’ location, scale, or industry, but focuses solely on their behavior to determine their status. It is worth to note that bpm’online management uses profile data, sophisticated mapping to existing customers, website sessions, and other important parameters to ensure accurate customer segmentation.

Flawlessl integration with bpm’ sales and bpm’ service

Bpm’online marketing can be purchased separately, or be used via bpm’s CRM bundle, hand in hand with advanced sales and service functionality. The CRM bundle platform unites demand generation, lead management, and customer service under one roof, so that customers won’t have to trigger complex installations or purchase additional software. Basically, bpm’online governs the entire journey of your customers, from the moment you’ve depicted them through a particular channel, to the moment where they close a deal and become your loyal customers.

It streamlines the communication between departments

Once bpm’online’s suite is successfully implemented, the sales, marketing, and technical support department receive a separate system module to work at, but customer data remains collated in a single hub, and available to all agents from their computers or mobile devices. This means that once the system is successfully integrated, there will be no duplicate work, redirected customer journeys, or any other type of misunderstandings.

Overview of bpm’online marketing Features

  • Lead generation
  • 360-degrees customer view
  • Omnichannel communications
  • Contact center
  • Case management
  • Knowledge management
  • Request management
  • Problem management
  • Change management
  • Release management
  • Bulk email marketing
  • Assets library
  • Content creator
  • Configuration management
  • Service level management
  • Service catalogue
  • Business process management
  • Synchronization and integration
  • System designer
  • Mobile apps

What Problems Will bpm’online marketing Solve?

Scenario 1

Within its business operations, company A has a number of leads segments and lead nurturing is a primary process to transform leads into the sales ready ones. With the ever growing number of different segments it becomes more difficult to carry out segmentation and deliver personalized messages. The company was looking for the marketing automation tool that would allow to automate core business processes with the ability to timely analyze and optimize them.

Bpm’online offers out-of-the-box best practice business processes for lead management that can be run as is or easily configured for specific business requirements. This enabled Company A to jump-start using the system and leverage industry best practices.

Marketers of the company A leveraged best practice processes from bpm’online’s process library to run efficient and lead nurturing campaigns: these lead nurturing processes employ most relevant content and collateral (e.g. eBooks, White Papers, webinars, video interviews, etc.). Marketers can select the content to be used on each step of lead nurturing from the company’s marketing asset library or create new collateral with a content builder available in bpm’online application.

Bpm’online’s business process management engine handles complex lead management processes: the processes dynamically route leads through all stages of lead management, including lead acquisition, qualification, distribution, etc.

As a result, Company A developed multiple multichannel lead nurturing campaigns with minimum time investment. All campaigns can be dynamically adjusted to companies’ needs and market situation. This approach led to increased leads conversions and decreased timing for leads to become sales-ready.

Scenario 2

Marketing department of the company B is conducting different activities to generate leads. As the company grows, the numbers of leads grows correspondingly. However, marketing specialists do not have the full picture of channels from which these leads come from and which activities are the most successful. Moreover, in order to properly evaluate all marketing channels and generate more leads of higher quality, they need a correct information from sales department on how leads are converted into opportunities and closed deals. On the other hand, sales team had no visibility which channels generated serious ready-to-buy leads, not “tire-kickers,” or the journey the client took before he or she was reached by a sales rep.

The issue is that every department used its own software, and the lack of integration between departments did not allow them to share the information. Practically they need all the information associated with every specific case, but CRM-system had different solutions for all three departments, not integrated one with another.

By implementing bpm’online, all departments successfully united their customer data: now they have a possibility to track the complete customer journey – from acquisition to order, and to ongoing customer maintenance, included repeat and cross-sales. This gave marketing better understanding of which channels to use to generate better leads: marketing team is able to track deeply the quality of the leads it passes to the sales team by monitoring conversion of the leads hand-off to sales. It includes % of sales accepted leads (BANT is pre-confirmed by sales team), % of leads shifted to presentation stage in the sales pipeline, % of closed opportunities.

Scenario 3

Market challenges, fueled by the rapid changes in the business environment, dictate organizations to move quickly in order to keep their market share. Therefore, Company C needed tools to gain a competitive advantage and empower their employees with top-tier tools for marketing and sales. The main problem that company faced was the lack of effective lead management: they needed to input multichannel lead data very fast to ensure proper lead nurturing and/or hand-off to sales.

Implementation of bpm’online marketing let the Company C to successfully realize the main tasks:

  • To input lead data in real-time and off-line mode with individual input or bulk import.
  • Collect, store, analyze and segment leads from all major online and offline channels: inbound emails, inbound calls, field sales reps activities, web2lead forms, third-party systems integrations, lead nurturing campaigns etc.

Apart from that, bpm’online offered comprehensive capabilities for building demographic and behavioral history of a lead: track user’s firmographic and geographical data, track visitor’s behavior on a website, identify lead generation channels and sources, track lead transitions between stages of the pipeline, intelligent customer segmentation for developing effective marketing campaigns.

Awards & Quality Certificates

bpm’online marketing Position In Our Categories

Position of bpm’online marketing in our main categories:

5

bpm’online marketing is one of the top 5 Marketing Software products

5

bpm’online marketing is one of the top 5
Marketing Software products


bpm’online marketing is also listed in the following subcategories:

Category:Position:Category:Position:
Campaign Management Software#3 Demand Generation Software#2
Marketing Automation Software#3

Organizations have different needs and requirements and no software platform can be just right in such a condition. It is futile to try to find an ideal off-the-shelf software product that meets all your business wants. The intelligent thing to do would be to modify the system for your special needs, employee skill levels, budget, and other elements. For these reasons, do not hasten and pay for well-publicized trendy applications. Though these may be widely used, they may not be the perfect fit for your particular wants. Do your homework, investigate each short-listed application in detail, read a few bpm’online marketing reviews, call the maker for clarifications, and finally settle for the product that provides what you want.

How Much Does bpm’online marketing Cost?

bpm’online marketing Pricing Plans For Enterprises & Small Business:

Bpm’online marketing offers quote-based, annual enterprise pricing, meaning that the amount you will pay per year depends on the number of contacts and users you wish to involve. On their official website, you can find an online calculator and get request a quote for your company (for instance: for 10, 000 contacts and a single user, the price would be $2,750 per year).

There is also a great free trial that you can try to see if the software can match your requirements. You can easily sign up for bpm’online free trial here.

User Satisfaction

We realize that when you make a decision to buy Marketing Automation Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and bpm’online marketing reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with bpm’online marketing. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

POSITIVE SOCIAL MENTIONS

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NEGATIVE SOCIAL MENTIONS

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Technical details

Devices Supported
  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based
Language Support
  • USA
  • UK
  • Canada
  • International
Pricing Model
  • Annual Subscription
  • Quote-based
Customer Types
  • Large Enterprises
  • Medium Business
Deployment
  • Cloud Hosted

What Support Does This Vendor Offer?

  • EMAIL
  • PHONE NO.
  • LIVE SUPPORT
  • TRAINING
  • TICKETS

What are bpm’online marketing pricing details?

bpm’online marketing Pricing Plans:

Bpm’online marketing offers quote-based, annual enterprise pricing, meaning that the amount you will pay per year depends on the number of contacts and users you wish to involve. On their official website, you can find an online calculator and get request a quote for your company (for instance: for 10, 000 contacts and a single user, the price would be $2,750 per year).

There is also a great free trial that you can try to see if the software can match your requirements. You can easily sign up for bpm’online free trial here.

What integrations are available for bpm’online marketing?

Bpm’online marketing is an open API system, which makes it possible to integrate it with virtually every third-party app or business system. To make things easier for users, the company offers a number of ready integrations, including such with:

  • Twitter
  • Facebook
  • Google Contacts
  • Google Calendars
  • Google Maps
  • LDAP
  • IMAP
  • MS Exchange
  • OpenStreetMap
  • MailChimp
  • Mandrill

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