ExactTarget Review

Our score: 7.7 User satisfaction: 98%

What is ExactTarget?

ExactTarget is designed to help businesses build and manage their 1:1 customer journeys. The tool power brand relationships along multiple channels to help businesses connect with their customers better.

Regarded as a powerful 1:1 digital marketing platform, the ExactTarget Marketing Cloud helps you make the most of every customer interaction—creating personalized, cross-channel customer journeys that deliver exceptional brand experiences.

ExactTarget provides marketing automation and analytics software for email, mobile, social and online marketing. The solution also offers consulting and implementation services.

Its software is offered in a hosted, online subscription model.

By bringing together the best products in digital marketing, ExactTarget is the 1:1 platform marketers need to combine what they know about their customers and apply the most relevant communications across various channels and devices their customers are using most.

Overview of ExactTarget Benefits

The numerous ExactTarget benefits are outlined below:

Because of its powerful platform, ExactTarget helps you automate real-time customer journeys, inspiring the world’s best marketers and delivering phenomenal results.

ExactTarget helps you stay relevant by transforming your business into a customer company, managing the customer journey, and building 1:1 customer relationships at scale.

It offers a trusted infrastructure for its cloud-based, secure, and highly available platform, giving you the flexibility and reliability you need to go further.

Build a 360-degree view of your customers with this tool, making it easier than ever for you to turn data into personalized customer conversations at any size, in any channel.

From basic email marketing solutions to sophisticated programs, your business will get access to literally hundreds of features to execute any possible use case. You can also engage your customers at your fingertips, increase app engagement, and drive mobile commerce with easy-to-use mobile messaging and targeted app alerts.

With the tool’s social offerings, you can gain insights about social conversations, reach your audience with relevant content, and create branded social experiences.

Gather real-time data around customer preferences and purchase habits with ExactTarget, and then act on that data to increase conversions and order values—while at the same time building loyalty.

Overview of ExactTarget Features

  • 1:1 content personalization
  • Intuitive interface
  • CRM and cross-channel integration
  • Pre-built templates and themes
  • API support
  • Drag-and-drop segmentation
  • Lead capture
  • Comprehensive, real-time tracking and reporting
  • Predictive analytics
  • Deliverability tools
  • Product recommendation engine
  • MMS and SMS
  • Guided selling tools
  • Advanced content management
  • Mobile app
  • Sophisticated automation solutions
  • Single platform
  • A/B and random-split testing
  • Roles and permissions
  • Email marketing

ExactTarget Position In Our Categories

Because companies have specific business needs, it is reasonable they abstain from subscribing to an all-encompassing, “perfect” business program. However, it is futile to try to find such a software product even among popular software solutions.
The correct step to undertake is to take note of the several major aspects that necessitate consideration such as critical features, price terms, skill aptitude of staff members, business size, etc. The second step is, you must conduct the product research thoroughly. Go over some of these ExactTarget evaluations and scrutinize each of the solutions in your shortlist in detail. Such comprehensive research ascertains you weed out mismatched apps and subscribe to the system that provides all the function your company requires for optimal results.

Position of ExactTarget in our main categories:

TOP 500

ExactTarget is one of the top 500 Sales Software products

If you are interested in ExactTarget it could also be a good idea to check out other subcategories of Sales Software collected in our base of B2B software reviews.

Each organization has different requirements and requires a system that can be customized for their size, kind of staff members and buyers, and the specific industry they are in. For these reasons, no system can proffer perfect tools out-of-the-box. When you search a software app, first be sure what you want it for. Read some ExactTarget Sales Software reviews and ask yourself do you want basic features or do you want complex functionality? Are there any industry-specific functionalities that you are searching for? Obtain the answers to these queries to aid your search. There are multiple factors that you need to mull over and these include your finances, specific business requirements, your company size, integration requirements etc. Take your time, use a few free trials, and finally zero in on the system that presents all that you want to boost your organization competence and productivity.

How Much Does ExactTarget Cost?

ExactTarget Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

ExactTarget is now part of Salesforce Marketing Cloud. Contact Salesforce for pricing details.

User Satisfaction

Positive Social Media Mentions 124
Negative Social Media Mentions 2

We realize that when you make a decision to buy Sales Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and ExactTarget reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with ExactTarget. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.


Technical details

Devices Supported

  • Windows


Language Support

  • English

Pricing Model

  • Monthly payment

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are ExactTarget pricing details?

ExactTarget Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

ExactTarget is now part of Salesforce Marketing Cloud. Contact Salesforce for pricing details.

What integrations are available for ExactTarget?

  • SurveyGizmo
  • Yahoo! eCommerce
  • Pipeliner CRM
  • AtTask
  • Shopify
  • Vidyard
  • Simply Measured
  • Salesforce Sales Cloud
  • ClickTale
  • Bungee
  • Bitium

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Reviewed By Nestor Gilbert
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