HandySends Review

Email Deliverability & Engagement

HandySends was built to address the challenges and pain points usually experienced by growing companies and organizations when it comes to sending mission and business-critical emails to prospects and customers across the globe. Through its partnership with Twilio, the provider of a leading and trusted cloud-based email delivery and communication platform named SendGrid, HandySends helps you easily and safely deliver emails to the right recipients and increase your email engagement rates. 

The email management solution allows you to send transactional and marketing emails using a cloud-based email infrastructure without worrying about implementation and maintenance issues. This infrastructure is supported by the technologies and services you need for ensuring that emails reach your recipients’ inboxes and draw more prospects and customers into your business. 

Moreover, HandySends enables you to take advantage of Twilio SendGrid’s collaboration with various ISPs. Thus, it immediately identifies and evaluates ISP-related availability issues and network security problems that might impact the deliverability of your emails. It can generate SPF and DKIM records to protect your emails from different forms of security threats like phishing and domain spoofing. HandySends also helps you maintain a good email sender reputation by permitting you to send emails from custom domains and IP addresses built with reliability and security in mind. 

Email Data Analytics

To further improve email deliverability and engagement, HandySends provides you with convenient access to all the important data and metrics you need about your emails. Whether you’re running email marketing campaigns or sending transactional emails, the solution lets you gain complete visibility over all essential email activities occurring inside and outside of your organization. 

For example, you’ll be able to verify if recipients were able to access, open, and read your marketing emails. You can also measure the performance of your email marketing campaigns through obtaining insights into key email metrics which include delivery, bounce, spam, and click rates. HandySends even allows you to monitor and assess email marketing campaign performance across multiple devices, platforms, locations, email service providers, and ISPs. 

HandySends, furthermore, gives you the ability to keep track of the entire journey taken by each email message. It provides an auditable record of all events and activities that a particular email message has gone through, from processing and delivery to opening and clicking. HandySends’ data analytics capabilities are enhanced by integration. Using SMTP and Web APIs, you can integrate its email delivery platform with the tools you are currently using, including CRM systems, CMS applications, and development frameworks. 

Your developers can use this feature to extend SendGrid’s capabilities to your existing tools, allowing end-users to send emails directly from everyday business applications. You can consolidate all of your email management processes and email-related data in one place to streamline collaboration among your teams and give easy access to useful insights from real-time email data. 

Email Marketing Campaign Management

HandySends has a set of tools and services that aid you to set up, run, and handle email marketing campaigns easily and effectively. You can build email marketing campaigns using any approach or method you and your developers or marketers are more convenient with. For example, the email management solution makes it possible for you to design marketing emails through pure HTML coding, template-based editing, drag and drop tools, or a combination of these techniques. 

You can also use HandySends’ built-in workflows to facilitate how you create email marketing campaigns. With these workflows, you’ll be able to set up tasks with total flexibility and start them separately without the need to complete one task after another. These tasks include email campaign scheduling, content management, and campaign testing.

Additionally, HandySends lets you create different segments of email recipients based on any important data you have about them. This way, you no longer need to send out broadcast or mass marketing emails which often produce lower engagement. Therefore, through segmentation, you’ll have the chance to run more effective email marketing campaigns and deliver more relevant, targeted, and personalized emails to prospects and customers. 

Expert Email Services  

HandySends is equipped with a large team of experts, specialists, and consultants that can assist you in implementing and handling an email management program tailored to the unique needs of your company or organization. They provide all the knowledge, support, and services you need so you can make the most out of your email management program and achieve better results. 

These technical professionals can help you on matters related to account creation and maintenance, integration and security, email delivery and engagement optimization, email management program evaluation, action plan creation, and email marketing campaign implementation. HandySends makes it easy for you to fine-tune your email management program as you expand and scale up your business.