Messagepoint Review

Moves Customer Communications Management To The Cloud

Messagepoint was created with one goal in mind, and that is to help organizations and professionals ensure that they are able to create and deliver the right contents to the right customers at the right time. The solution is a web-based tool, so this means communication content creation, testing, approval, and delivery are all done in the cloud without demanding support and intervention from the IT department or team. Because Messagepoint moves communications content management tasks to the cloud, users no longer have to create complex spreadsheets just to generate, organize, and handle the communication contents they need.

Easily Create And Edit Communications Contents Using A Web-Based Editor

The customer communications management solution has core features that users can take advantage of so they can communicate with their customers more effectively, and at the same time, generate more revenues. One of those features is a simple and easy-to-use web-based editor which they can use to easily and quickly generate and modify communications contents. In addition, the web-based editor permits them to select styles that match their own brand.

Set Rules To Ensure To Deliver The Right Contents To The Right Customers At The Right Time

As mentioned earlier, Messagepoint eliminates the need to ask support and intervention from the IT department or team. In other words, users can create and manage communications contents even if they only have limited technical knowledge and skills. The solution enables them to set rules using plain language rather than technical language. By creating rules, they will be able to generate targeted contents that are sent out to the right people at the right time.

Handle Contents For Different  Customer Segments

Messagepoint also allows users to set up groups of customers that share similar attributes, personalities, and behaviors. This is commonly known as customer segmentation. Once they are done segmenting their customers, they can consolidate all the customer segments they set up including the contents they need to deliver to each segment in a single template. This simplifies communications content creation and management for users who are dealing with various types of customers.

Test Communications Contents Before They Reach Production

Another core feature included in Messagepoint is the capability to test communications contents. With this feature, users will be able to verify if their communication contents have the correct formatting, allowing them to see how the contents will be shown to customers ahead of time. Users can also check if the communications content are routed to the right customers before they reach the production environment.

Automated And Configurable Approval Workflow

Messagepoint makes it possible for users to pass all content changes to an approval workflow which is automated and configurable. This is to ensure that changes made to communications contents are reviewed and approved first before they are handed over to production.

Makes Communication Content Sharing A Breeze

Sharing communications contents using Messagepoint is a breeze. Users can distribute contents to various systems and channels. What’s great about this is that if they want to modify the contents they shared, they will be able to do that in one place. Thus, they no longer have to move from one channel or system to another to make changes to contents. All they need to do is edit the contents from a  central location, and then the changes are automatically updated across all channels, systems, and communications where the contents are found.

Tracking And Reporting Feature

Messagepoint provides a tracking and reporting feature that aids users in finding out if the communications content they created and delivered were received by the right customers. The solution gives them all the information and reports they need for verifying that the right contents were successfully delivered to the right customers.

Smartly Organize, Maintain, And Re-Use Contents

The customer communications management solution comes with a component tool called Messagepoint Rationalizer which can be utilized for forming and implementing effective communication strategies and minimizing the volume of communications users need to handle. This tool allows users to perform communications inventory in which they will be able to classify and organize contents from large volumes of communications in a detailed catalog. Then, Messagepoint Rationalizer enables them to query the communications content found in the catalog so they can identify patterns and attributes and pinpoint the specific contents they need to maintain, re-use, and share.