Oracle Responsys Review

PROS: The tool empowers you to use customer information to build reliable marketing campaigns. Even if you have robust data or complex campaigns to create, it helps you to manage all that effectively. Whether it is SMS or email marketing, it helps you target your customers through automation and segmentation to bring the desired results.

CONS: It requires maintenance of its windows every month which hinders sending of messages at the time of maintenance. This form of maintenance can interrupt with your marketing campaigns and thus a limitation on your part.

PROS: It offers a flexible platform where the user can control it with ease. When you want to create complex programs for your campaigns, it makes things simple. Once everything is set up, you can operate the database without much hustle.

CONS: Although beginners can find the tool effective, it may require an expert in the field to get the most out of it. You will need to train your staff on how to utilize Responsys and understand the advanced features that comes with the robust tool.

PROS: It is flexible and robust in design which adds to its capabilities. This allows you to pull or get data from multiple sources such as CRM and the buying behavior of your customers. You can thus track the progress of your campaigns with the help of this tool. Responsys can also be used by expert marketers as it comes with the SQL capabilities.

CONS: Some of the simple features you would expect to be intuitive for any email marketing tool, Responsys does not have. You have to set them up which can be time consuming and require training. For example, the viewing, and link tracking feature. You have to do it by yourself and thus require a marketer who is an expert in IT. The tool does not track the activities of mobile users on your site when they click on a link or the product.

PROS: It has a self-service interface that allows our teams to operate the tool at their level. The cross channel capability helps our teams to communicate and work on multiple campaigns from a single platform. The real time reporting feature makes it easy to manage and monitor the email marketing campaigns.

CONS: There are issues with the internal data which results to problems when you want run many automated applications for your campaign. Due to this, you are forced to manually send the email lists instead of automation. If you are dealing with many complicated marketing strategies, then you can experience delays when it comes to integrating them.

PROS: When it comes to segmentation, it portrays the utmost flexibility. You can handle data from any source with ease, which makes it a reliable tool. On top of that, it helps to create unique content, and automated application in your campaigns. The reporting feature allows you to track the performance of campaigns in real time. Responsys offers great customer support to help you get the most out of the tool.

CONS: Although effective, you will take time in learning all the features the tool has to offer. Some features are advanced and thus buried deep which gives it a learning curve. The response time which utilizes ticketing is not as fast as the previous version of phone support. This has brought about delays when you want help.