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Salesforce Data Studio Review
What is Salesforce Data Studio?
Salesforce Data Studio is a self-service data sharing solution for publishers and B2C marketers. On this platform, consumer data owners and purchasers can connect directly and create new marketing avenues for audience activation, discovery, and sharing.
Salesforce Data Studio does not have the drawbacks of legacy data marketplaces and exchanges. With this product, data owners fully control the data and not resellers or brokers. Therefore, sellers and buyers can transact confidently in a secure and transparent atmosphere. Data governance tools provide a granular method to control data access. You can easily determine what attributes are shared, with whom, for what purpose, and the duration of sharing.
Apart from sellers, Salesforce Data Studio benefits marketers too as it allows them to search for specific customer profiles and audiences that may not be present in their existing data pool. You just need to plug in the types of user info you wish to buy and the software generates insights on the available data groups.
Show MoreOverview of Salesforce Data Studio Benefits
Deeper Customer Insights
The New Audience Discovery and Search module enables marketers, publishers, and agencies to better understand current audiences and find new ones to boost revenue. This module combines indexing and overlap tools and insightful reach to provide a consolidated experience that delivers insights into existing data and its relation with a company’s owned data.
Greater Reach for Marketers
Marketers typically have access only to commoditized third-party data and limited first-party data. Therefore, they need to leverage quality second-party data to reach new consumers, enrich buyer profiles, and discover new audiences. For instance, Conagara utilizes this platform to find health-focused home cooks on leading recipe websites.
Today, marketers are often saddled with data that is not optimized for precision and scale, and has inscrutable sources. Salesforce Data Studio helps to overcome these drawbacks as it empowers marketers to leverage data that is aligned with their unique requirements by directly pairing them with data owners and publishers.
Higher Revenue for Publishers
Publishers can now strictly control data access and set rules for control pricing and usage. For instance, Tronc has discovered new revenue streams by providing its high-quality data to a number of big advertisers. Publishers can, thus, leverage Salesforce Sales Data to securely share data with advertisers and trusted partners.
Salesforce Data Studio improves Salesforce Marketing Cloud’s capabilities in data management and provides a transparent solution for premium data that publishers can utilize to find new sources of revenue, while marketers can get greater return on ad spend. This application thus facilitates data monetization for publishers. They can transact directly with the demand side and exercise granular control over their data and how they share it with their partners.
Show MoreOverview of Salesforce Data Studio Features
Create Richer Audiences for Marketers
- Find unique new audiences
- Create new partnerships
- Streamline your toolset
- Activate your data without limits
- Increase demand for your data
- Maximize your revenue
- Manage your data like a pro
- Share data appropriately
- Take control with provisioning tools
- Get transparent reporting
- Open up walled gardens
- Transact with full flexibility
Salesforce Data Studio Position In Our Categories
Keeping in mind businesses have special business wants, it is only practical that they steer clear of buying a one-size-fits-all, ideal software solution. Needless to say, it would be hard to try to come across such a software product even among branded software systems. The right thing to undertake would be to write the numerous key aspects which need analysis such as key features, costing, technical skill ability of staff, organizational size, etc. Next, you must conduct your research systematically. Go over these Salesforce Data Studio evaluations and look into the other software solutions in your list in detail. Such detailed research guarantee you avoid ill-fitting applications and choose the system that has all the tools your business requires to realize efficiency.
Position of Salesforce Data Studio in our main categories:
TOP
100
Salesforce Data Studio is one of the top 100 Business Intelligence Software products
If you are considering Salesforce Data Studio it may also be beneficial to check out other subcategories of Business Intelligence Software listed in our base of SaaS software reviews.
Every company has different wants and needs an application that can be personalized for their size, kind of workers and customers, and the specific industry they are in. For these reasons, no system can offer perfect tools out-of-the-box. When you search a software product, first be sure what you need it for. Read some Salesforce Data Studio Business Intelligence Software reviews and ask yourself do you desire basic tools or do you want advanced features? Are there any industry-specific features that you are looking for? Obtain the answers to these questions to aid your search. There are lots of aspects that you need to reflect on and these include your budget, particular business requirements, your organization size, integration requirements etc. Take your time, check out a few free trials, and finally zero in on the platform that presents all that you need to improve your firm competence and productivity.
How Much Does Salesforce Data Studio Cost?
Salesforce Data Studio Pricing Plans:
Free Trial
Marketer Edition
Contact vendor
Publisher Edition
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Stand-Alone Edition
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Seller Edition
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New Audience Discovery and Search Module
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What are Salesforce Data Studio pricing details?
Salesforce Data Studio Pricing Plans:
Free Trial
Marketer Edition
Contact vendor
Publisher Edition
Contact vendor
Stand-Alone Edition
Contact vendor
Seller Edition
Contact vendor
New Audience Discovery and Search Module
Contact vendor
Salesforce Data Studio is sold in the following editions:
Marketer Edition
- For existing Salesforce DMP customers
Publisher Edition
- For existing Salesforce DMP customers
Stand-Alone Edition
- For existing Salesforce customers who do not license Salesforce DMP
Seller Edition
- For data owners that want to participate in the Salesforce Data Studio exchange.
New Audience Discovery and Search Module
- Enables marketers, agencies, and publishers to find new audiences for revenue generation.
Pricing for all the editions is quote based. Please contact Salesforce to get more details and a custom price plan for your needs.
User Satisfaction
Positive Social Media Mentions
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Negative Social Media Mentions
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We realize that when you choose to buy a Business Intelligence Software it’s important not only to find out how experts rank it in their reviews, but also to discover whether the actual users and businesses that purchased it are genuinely happy with the product. That’s why we’ve designer our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Salesforce Data Studio reviews across a wide range of social media sites. The information is then displayed in an easy to digest way revealing how many customers had positive and negative experience with Salesforce Data Studio. With that information at your disposal you should be equipped to make an informed business choice that you won’t regret.
Technical details
Devices Supported
- Windows
- Mac
- Web-based
Deployment
- Cloud Hosted
Language Support
- English
Pricing Model
- Quote-based
Customer Types
- Small Business
- Large Enterprises
- Medium Business
What Support Does This Vendor Offer?
- phone
- live support
- training
- tickets
What integrations are available for Salesforce Data Studio?
You can add Salesforce Data Studio to Marketing Cloud for integration with Salesforce applications catering to social content creation, digital advertising, mobile marketing, email marketing, and other use cases.
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