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Criteo Review

Criteo
Our score: 9.0 User satisfaction: 100%

What is Criteo?

Criteo is a French digital advertising and retargeting company operating on over 30 markets worldwide. The business was a start-up by a group of smart people who took it to a success level that it now competes with giants like Google.

The company relies significantly on technology and intelligent algorithms to market products and to re-target them. This means that if a user has seen the advertiser’s webpage once, he will be shown the ads from the same webpage in future as well. This technique of re-targeting consumers makes Criteo unique, and can be considered the reason why it has progressed this much in just a decade.

Some other vendors have tried using remarketing tools for e-commerce too, but none beats Criteo to date. The reason for this might be their affordable pricing, and the creative and personalized support.

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Overview of Criteo Benefits

Criteo is a newly emerging digital advertising company that best caters the needs of its clients. Their mail system brings the consumers the most personalized ads and messages that match their browsing history. The most favorable feature that Criteo has introduced is the tool of re-marketing. Doing so, it aims for both new consumers and the ones that already visited making sure the advertisers get a good market with potential consumers. This technique of targeting and re-targeting potential consumers not only increase sales but creates a good brand image.  

The creative tactics for consumer tracking used by Criteo involves making custom banners for the potential consumers who left the website without any purchase. The business makes sure that the consumer gets the advertisement he might be interested in purchasing from.

The company runs globally with clients all over the world making sure personalized retargeting for creating more buyers. Such a technique has given a boost to e-commerce and more and more advertisers are reaching out to the company to help them market better. This state of progress has given a tough time even to the biggest names in e-commerce advertising such as Facebook and Google. With all its quality features, Criteo seems to capture a huge chunk of advertisement market in the near future.

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Overview of Criteo Features

  • Marketing and Re-marketing ads
  • Ad campaign creation
  • Tracking campaign performance
  • Intelligent algorithms
  • Customized banners
  • Recommendations
  • Email marketing
  • Supported by mobile, social and desktop

Criteo Position In Our Categories

Because businesses have particular business-related needs, it is practical they abstain from selecting a one-size-fits-all, ideal business program. At any rate, it is hard to pinpoint such application even among well-known software solutions. The clever thing to do would be to write down the varied critical functions which entail research like key features, plans, skill levels of the users, business size, etc. Thereafter, you must perform your product research systematically. Go over some of these Criteo reviews and explore the other solutions in your shortlist in detail. Such well-rounded product research guarantees you stay away from ill-fitting applications and pay for the one which meets all the aspects your business requires to achieve growth.

Position of Criteo in our main categories:

TOP 100

Criteo is one of the top 100 Marketing Software products

Each business has its own characteristics, and may need a particular type of Demand Generation Software solution that will be designed for their business size, type of clients and employees and even specific niche they cater to. You should not count on getting an ideal solution that will be suitable for every business no matter what their history is. It may be a good idea to read a few Criteo Demand Generation Software reviews first and even then you should keep in mind what the software is intended to do for your business and your workers. Do you require an easy and intuitive app with only basic functions? Will you really make use of the advanced tools required by experts and large enterprises? Are there any specific tools that are especially practical for the industry you work in? If you ask yourself these questions it will be much easier to find a solid solution that will fit your budget.

How Much Does Criteo Cost?

Criteo Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

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What are Criteo pricing details?

Criteo Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Criteo offers quote-based SMB and enterprise pricing to meet the needs of different clients. Contact the company for more details and ask for your quote.

User Satisfaction

Positive Social Media Mentions 35
Negative Social Media Mentions 0

We realize that when you choose to buy a Demand Generation Software it’s vital not only to learn how professionals evaluate it in their reviews, but also to find out if the actual users and businesses that bought this software are indeed content with the service. Because of that need we’ve devised our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and Criteo reviews across a broad range of social media sites. The information is then presented in a simple to digest way revealing how many users had positive and negative experience with Criteo. With that information available you should be ready to make an informed buying choice that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for Criteo?

No information available.

Criteo User Reviews

Criteo average rating:

Average score
1.5/5 (1 user reviews)
1/5

Overall impression

2/5

Customer Support

2/5

Value for Money

1/5

Ease of Use

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More reviews from 1 actual users:

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Total waste of time and money. Simple test is haunting me 2 years later…

Read full review >
Anonymous Reviewer
1/5

Overall impression

1/5

Customer Support

1/5

Value for Money

2/5

Ease of Use

Published on: 28.06.2021 Company Size: N/A Industry: N/A

PROS: Poor service from the top down. Not much else to say.

CONS: They kept moving my account to auto-renew, so that we would incur more charges. Account management is basically spend and pray. Total waste of time and money.

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Criteo user reviews

Total waste of time and money. Simple test is haunting me 2 years later…

Read full review >
Anonymous Reviewer
1/5

Overall impression

1/5

Customer Support

1/5

Value for Money

2/5

Ease of Use

Published on: 28.06.2021 Company Size: N/A Industry: N/A
Nestor Gilbert

By Nestor Gilbert

Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.

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