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Criteo Review

Criteo
Our score: 9.0 User satisfaction: 100%

What is Criteo?

Criteo is a French digital advertising and retargeting company operating on over 30 markets worldwide. The business was a start-up by a group of smart people who took it to a success level that it now competes with giants like Google.

The company relies significantly on technology and intelligent algorithms to market products and to re-target them. This means that if a user has seen the advertiser’s webpage once, he will be shown the ads from the same webpage in future as well. This technique of re-targeting consumers makes Criteo unique, and can be considered the reason why it has progressed this much in just a decade.

Some other vendors have tried using remarketing tools for e-commerce too, but none beats Criteo to date. The reason for this might be their affordable pricing, and the creative and personalized support.

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Overview of Criteo Benefits

Criteo is a newly emerging digital advertising company that best caters the needs of its clients. Their mail system brings the consumers the most personalized ads and messages that match their browsing history. The most favorable feature that Criteo has introduced is the tool of re-marketing. Doing so, it aims for both new consumers and the ones that already visited making sure the advertisers get a good market with potential consumers. This technique of targeting and re-targeting potential consumers not only increase sales but creates a good brand image.  

The creative tactics for consumer tracking used by Criteo involves making custom banners for the potential consumers who left the website without any purchase. The business makes sure that the consumer gets the advertisement he might be interested in purchasing from.

The company runs globally with clients all over the world making sure personalized retargeting for creating more buyers. Such a technique has given a boost to e-commerce and more and more advertisers are reaching out to the company to help them market better. This state of progress has given a tough time even to the biggest names in e-commerce advertising such as Facebook and Google. With all its quality features, Criteo seems to capture a huge chunk of advertisement market in the near future.

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Overview of Criteo Features

  • Marketing and Re-marketing ads
  • Ad campaign creation
  • Tracking campaign performance
  • Intelligent algorithms
  • Customized banners
  • Recommendations
  • Email marketing
  • Supported by mobile, social and desktop

Criteo Position In Our Categories

Knowing that businesses have distinctive business wants, it is only rational they abstain from buying a one-size-fits-all, ideal software. Be that as it may, it would be almost impossible to try to chance on such an app even among sought-after software systems. The clever thing to do would be to write down the different critical factors which demand inspection such as major features, price terms, technical skill competence of staff, organizational size, etc. After which, you must double down on the research thoroughly. Have a look at some of these Criteo evaluations and scrutinize the other software options in your shortlist in detail. Such well-rounded product research guarantees you circumvent unsuitable apps and subscribe to the system which offers all the function your company requires.

Position of Criteo in our main categories:

TOP 100

Criteo is one of the top 100 Marketing Software products

There are trendy and widely used solutions in each software category. But are they automatically the best fit for your enterprise’s specific wants? A market-leading software product may have thousands of users, but does it present what you need? For this reason, do not blindly invest in popular systems. Read at least a few Criteo Demand Generation Software reviews and think about the aspects that you wish to have in the software such as the fees, main functionality, available integrations etc. Then, shortlist a few apps that fit your needs. Check out the free trials of these apps, read online comments, get explanations from the maker, and do your research meticulously. This profound homework is certain to assist you find the best software platform for your company’s specific needs.

How Much Does Criteo Cost?

Criteo Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

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What are Criteo pricing details?

Criteo Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Criteo offers quote-based SMB and enterprise pricing to meet the needs of different clients. Contact the company for more details and ask for your quote.

User Satisfaction

Positive Social Media Mentions 35
Negative Social Media Mentions 0

We are aware that when you decide to purchase a Demand Generation Software it’s important not only to see how experts rank it in their reviews, but also to discover whether the actual clients and enterprises that purchased it are actually satisfied with the product. Because of that need we’ve created our behavior-based Customer Satisfaction Algorithm™ that aggregates customer reviews, comments and Criteo reviews across a vast range of social media sites. The data is then presented in an easy to understand form indicating how many customers had positive and negative experience with Criteo. With that information at your disposal you should be equipped to make an informed business choice that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for Criteo?

No information available.

Criteo User Reviews

Criteo average rating:

Average score
1.5/5 (1 user reviews)
1/5

Overall impression

2/5

Customer Support

2/5

Value for Money

1/5

Ease of Use

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More reviews from 1 actual users:

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Total waste of time and money. Simple test is haunting me 2 years later…

Read full review >
Anonymous Reviewer
1/5

Overall impression

1/5

Customer Support

1/5

Value for Money

2/5

Ease of Use

Published on: 28.06.2021 Company Size: N/A Industry: N/A

PROS: Poor service from the top down. Not much else to say.

CONS: They kept moving my account to auto-renew, so that we would incur more charges. Account management is basically spend and pray. Total waste of time and money.

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Criteo user reviews

Total waste of time and money. Simple test is haunting me 2 years later…

Read full review >
Anonymous Reviewer
1/5

Overall impression

1/5

Customer Support

1/5

Value for Money

2/5

Ease of Use

Published on: 28.06.2021 Company Size: N/A Industry: N/A
Nestor Gilbert

By Nestor Gilbert

Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.

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