Firepoint Review

Our score: 8.0 User satisfaction: 95%

What is Firepoint?

Firepoint is an all-in-one real estate management and lead generation solution that helps teams and agents manage their daily activities using a single solution. It saves users from the hassle of using multiple software to automate real estate business and provides a single platform to get most things done. From lead generation to team management and reporting, Firepoint offers everything real estate businesses need to automate processes and helps them replace most of the existing systems. The solution is also scalable and works equally well for single agents and large teams. Features such as intelligent routing, scalable lead generation, task scheduling, reporting, automated lead follow-ups and more allow larger teams to manage operations more efficiently using a single and easy-to-use platform.

Overview of Firepoint Benefits

The search engine marketing and lead generation tools are fully transparent and clearly provide an overview of performance and lead generation costs. Lead generation is also scalable, allowing businesses to adjust their budget as they grow.  Users just need to decide how much they want to spend on lead generation and the areas they want to focus, while Firepoint takes care of the rest. Businesses have the option to manage their own campaigns or use Firepoint to get things done. The platform engages locally-targeted users and works on a simple-input simple-out principle. The front-end experience is customizable and teams can use their own branding at the top.

Repeat business is another area where Firepoint focuses and allows nurturing existing relationships, making it easier to discover areas where business opportunities are being missed. Users can manage everything from a single platform by pointing lead sources to Firepoint. Centralized contacts make it easier to keep track of the whole database and follow-up with leads. Lead distribution is made easier by either setting up a distribution system or a simple round-robin. Leads can be distributed based on a variety of variables, including sources, weighing, week days, location etc. Leads can be simultaneously assigned to various types of users, including inside sales agents, lenders and other agents. Leads can also be distributed using other sources using the integration tools.

The automation features include task automation, drip campaigns, detailed lead history, team accountability, detailed transaction history, reporting and metrics, lead source comparison and automated follow-ups.

Overview of Firepoint Features

  • Lead generation
  • Search engine marketing
  • Fully transparent costs and performance
  • Scalable
  • IDX search sites
  • Engagement of locally-targeted users
  • Team branding
  • Terms and filters
  • Save searches
  • Repeat business fostering
  • Discovery of missed opportunities
  • Centralized contacts
  • Lead distribution
  • Lead assigning
  • Automated tasks and reminders
  • Drip campaigns
  • Preloaded workflows
  • Assigning leads to multiple agents
  • Detailed lead history
  • Change tracking
  • Team accountability
  • Performance tracking
  • Detailed history and transaction information
  • Business reporting and metrics
  • Lead sources comparison
  • Long-term follow-ups
  • Referral generation

Firepoint Position In Our Categories

Because companies have distinct business wants, it is rational they avoid seeking a one-size-fits-all, ”best” system. However, it would be hard to try to come across such a software solution even among widely used software solutions. The reasonable thing to do should be to tabulate the different essential factors that demand deliberation such as critical features, price plans, skill ability of the employees, company size, etc. Thereafter, you should follow through the research fully. Go over some of these Firepoint analyses and scrutinize the other software options in your list in detail. Such all-encompassing product research ensure you avoid ill-fitting software solutions and buy the one that includes all the tools your company requires.

Position of Firepoint in our main categories:

TOP 500

Firepoint is one of the top 500 CRM Software products

If you are interested in Firepoint it could also be sensible to check out other subcategories of CRM Software listed in our base of B2B software reviews.

Since each organization has specific business needs, it is prudent for them to desist from searching for a one-size-fits-all perfect software solution. Needless to say, it would be useless to try to find such a system even among popular software applications. The intelligent thing to do would be to catalog the various important elements that require consideration such as required features, budget, skill levels of workers, company size etc. Then, you should do your homework thoroughly. Read some Firepoint CRM Software reviews and check out each of the other systems in your shortlist in detail. Such in-depth homework can make certain you weed out ill-fitting applications and zero in on the app that offers all the elements you require for business success.

How Much Does Firepoint Cost?

Firepoint Pricing Plans:

Free Trial


Starts from $650

The pricing starts from $350/month and includes up to 5 logins.

  • $300 setup fee
  • $50/month/each additional user
  • Volume pricing starts from 16+ users

User Satisfaction

Positive Social Media Mentions 72
Negative Social Media Mentions 2

We realize that when you make a decision to buy CRM Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Firepoint reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Firepoint. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.


Technical details

Devices Supported

  • Windows
  • Linux
  • Mac
  • Web-based


  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Monthly payment

Customer Types

  • Small Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are Firepoint pricing details?

Firepoint Pricing Plans:

Free Trial


Starts from $650

The pricing starts from $350/month and includes up to 5 logins.

  • $300 setup fee
  • $50/month/each additional user
  • Volume pricing starts from 16+ users

What integrations are available for Firepoint?

  • Trulia
  • Zillow
  • Brokerage Leads
  • OPEN House
  • Facebook

More information about integration available upon request from official support.


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Reviewed By Jenny Chang
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