GoSpotCheck Review

1. Tracking a new product launch across several locations to ensure a successful rollout

A top-15 quick service restaurant was launching a new menu item and wanted to measure its execution across all restaurant locations. They turned to GoSpotCheck’s retail execution software and armed their field team with a powerful mobile data collection app and their management team with a real-time reporting dashboard. Upon using GoSpotCheck, field reps were able to reduce the time it took them to collect data by 75%, while management was able to reduce the time to aggregate and understand this data by 97%. Over the course of the four week product launch audit, the QSR was able to react to what they were seeing in early test markets and quickly improve overall execution. This is evidenced by a reduction from a 30% range in total product execution score to a 16% range. Finally, the QSR was able to identify regional and ingredient variances from product standards to direct training and education to help with potential shortcomings.

Features: Aggregate Data Instantly, Structure Data by GPS Location

2. Helping CPG companies to substantiate higher order volume, sync field data to a CRM and incentivize employees

An international outdoor brand relies on GoSpotCheck’s retail execution software to improve their in-store performance. First, they have been able to substantiate higher order volume from retail accounts. On more than one occasion, the outdoor brand contacted a national retailer encouraging them to replenish goods. When the retailer replied that it was unnecessary, the CPG company showed recent in-store photos of product stockouts taken with GoSpotCheck. On these occasions, not only did the retailer re-order product but also increased recurring order size to meet demand. This outdoor brand is tied to its parent company through the Salesforce CRM. GoSpotCheck built a custom sync that allows certain fields to be updated and shared between the two programs. This sync optimizes communication between the outdoor brand and their parent company. The outdoor CPG uses GoSpotCheck to ensure optimal individual performance. By running a simple contest to see which field reps can complete the most missions in a given time period, they increase productivity and enable the company to stay in touch with retail accounts with more frequency.

Features: Enhance Reporting with Photos, Integrate Data into Current Software

3. Improving planogramming, increasing brand consistency and reducing costs for a global luxury brand

A global luxury brand turned to GoSpotCheck to support their initiative of being best in class. By using real-time photos, they’re able to get a snapshot of how their planograms are performing. They use it to validate planogram compliance by getting data in a concise form, analyzing it, seeing the parameters and focusing on the potential problems that need to be addressed. The luxury goods brand has also gained greater accountability around display standards and uniformity by using GoSpotCheck. With uniformed data, this company is able to view performance globally, by region or even by retailer, helping to increase brand consistency at the point of sale. This luxury brand has significantly reduced costs versus their previous manual process. They can now see display issues immediately that they address with their vendors as quality assurance problems, resulting in cost savings versus having to place new display orders as was done prior to GoSpotCheck.

Features:  Powerful Data Filtering, Instant Location History