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Lead Liaison Review

Lead Liaison
Our score: 7.3 User satisfaction: 94%

What is Lead Liaison?

Lead Liaison is a marketing automation software that has been designed for SMBs and enterprise-level organizations worldwide. Its top features include sales prospecting and lead generation, besides marketing automation.

Lead Liaison is a cloud-based app that has been designed to help businesses drive traffic to their website and then convert that traffic into leads. You can use Lead Liaison to mange leads entirely: generate, score and nurture leads and get notified when the lead becomes qualified for sales.

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Overview of Lead Liaison Benefits

Lead Liaison offers two separate solutions, visitor tracking and marketing automation. The company is rolling out additional products as well. Its marketing automation platform does not have separate versions, making it easy to license. Lead Liaison offers advanced nurturing and segmentation capability along with unique features such as content creation. Companies can benefit Lead Liaison’s go-to marketing strategy as they can start off with visitor tracking only and then grow into an automation platform. The vendor also provides a helping hand with the process of creating marketing content.

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Overview of Lead Liaison Features

  • 1:1 email tracking
  • Configuration wizard for CRM integration
  • Content creation
  • Database segmentation
  • Digital profiling
  • Email marketing
  • Landing pages and web forms
  • Lead distribution
  • Lead generation
  • Lead nurturing
  • Lead qualification
  • Marketing analytics
  • Online and mobile accessibility
  • Sales and CRM integration
  • Social engagement
  • Video marketing

What Problems Will Lead Liaison Solve?

1. Companies want to distribute leads coming in from a webform: Lead Liaison helps companies distribute leads based on different criteria to reps using performance-based distribution, round robin, or direct methods. Companies can also immediately respond to form submissions and wrap an entire business workflow around it.

2. Companies have no insight into what goes on in their website: Lead Liaision’s visitor tracking solution opens up that black box that is their website. It reveals businesses and people visiting the site. The platform tracks all of their online behavior to build a buyer persona. Sales has much more insight into who is interested, when they are interested, and what they are interested in.

3. Companies struggle sending relevant communication: Lead Liaison offers advanced lead nurturing to help companies segment their database based on social, demographic, and behavioral criteria. Instead of blasting out email communications, companies can get very targeted and send highly relevant communication.

How Much Does Lead Liaison Cost?

Lead Liaison Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

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What are Lead Liaison pricing details?

Lead Liaison Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Lead Liaison’s pricing is designed to meet the needs of various micro, small, medium, and large-sized businesses. The vendor offers a simplistic business model, based on the number of Prospects. Most licenses include unlimited users, unlimited emails, unlimited pageviews, support, maintenance, a dedicated Revenue Performance Specialist and initial training.

Purchase Credits, which can be used in many areas across the application, are available separately as needed.

Lead Liaison’s pricing is scalable to accommodate the changing needs of your organization and revenue generation programs. Contact the vendor for more information.

User Satisfaction

Positive Social Media Mentions 92
Negative Social Media Mentions 5

We are aware that when you choose to get a Sales Tools it’s important not only to find out how professionals rank it in their reviews, but also to check whether the real people and companies that purchased these solutions are indeed satisfied with the product. That’s why we’ve devised our behavior-based Customer Satisfaction Algorithm™ that aggregates customer reviews, comments and Lead Liaison reviews across a wide array of social media sites. The data is then featured in an easy to understand way showing how many people had positive and negative experience with Lead Liaison. With that information available you should be equipped to make an informed buying choice that you won’t regret.

Video

Technical details

Devices Supported

  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for Lead Liaison?

Lead Liaison integrates with over 350 applications. It has direct integration with multiple CRMs, including Salesforce.com. Lead Liaison also integrates with GoToWebinar, Facebook, LinkedIn, Twitter, Data.com and a host of other solutions.

Lead Liaison User Reviews

Lead Liaison average rating:

Average score
5/5 (8 user reviews)
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

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The most favorable review

Michelle

PROS: Lead Liaison really delivers in terms of email marketing solutions that are tailored to the needs not only of my business but also that of my clients'. Their support ois topnotch, always following up and keeping their promise. They send me updates on improvements and changes they are working on or rolling out and train me on how to implement these changes and integrate them into my customer base.

CONS: There is nothing I dislike about Lead Liasion. They have covered every base and I have no complaints. That said, I would love it if I can write notes about my clients in the contacts section.

Reviewed 4 years ago

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The least favorable review

Anna

PROS: Lead Liaison has all the things we need for our lead management. On top of that, their customer service is unmatched. Our dedicated account manager knows how to handle our issue, responds promptly and is always attentive to our needs. I love how the email marketing feature extends the reach of our email marketin campaigns.

CONS: It's not an easy to application to work with right off the bat. You really need to be very familiar with the system in order to fully maximize its potential.

Reviewed 4 years ago

Read full review >

More reviews from 8 actual users:

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  • Latest
  • Most useful
  • Most positive
  • Most negative

Versatile & Robust Marketing Automation Tool

Read full review >
Dwayne
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 06.11.2021 Company Size: 1-10 Employees Industry: Marketing and Advertising

PROS: Lead Liaison allows us to monitor our marketing and content from a unified location. I really dig the fact that I can track my prospects, gather all relevant information, and see all their activities on my website. I get high quality, actionable insights into what content that really interests them and it really is a big deal that I know when to initiate contact or follow up.

CONS: Lead Liaison should consider adding new features, particulalry the ability to use video platforms in addition to Wistia to monitor video news.

What do you think about this review?

Great Poor

Marketing Efforts Won’t Go To Waste

Read full review >
Anna
4/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 14.09.2021 Company Size: 11-50 Employees Industry: Computer Software

PROS: Lead Liaison has all the things we need for our lead management. On top of that, their customer service is unmatched. Our dedicated account manager knows how to handle our issue, responds promptly and is always attentive to our needs. I love how the email marketing feature extends the reach of our email marketin campaigns.

CONS: It's not an easy to application to work with right off the bat. You really need to be very familiar with the system in order to fully maximize its potential.

What do you think about this review?

Great Poor
Show More User Reviews (8)

Exceeds our expectations

Read full review >
Sue
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 01.07.2021 Company Size: 1-10 Employees Industry: Management Consulting

PROS: Lead Liaison offers powerful features that really helps me manage leads and convert them to help boost our sales. The software has reporting tools, data analysis, and versatile marketing automation. I can make very intelligent decisions on where my Marketing dollars are being spent and steer high quality leads for increasing sales.

CONS: The software is just great. If you are not using it, you are missing out.

What do you think about this review?

Great Poor

Trusted application for my business!

Read full review >
Michelle
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 19.06.2021 Company Size: 1-10 Employees Industry: Marketing and Advertising

PROS: Lead Liaison really delivers in terms of email marketing solutions that are tailored to the needs not only of my business but also that of my clients'. Their support ois topnotch, always following up and keeping their promise. They send me updates on improvements and changes they are working on or rolling out and train me on how to implement these changes and integrate them into my customer base.

CONS: There is nothing I dislike about Lead Liasion. They have covered every base and I have no complaints. That said, I would love it if I can write notes about my clients in the contacts section.

What do you think about this review?

Great Poor

Awesome marketing application!

Read full review >
Cameron
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 20.01.2021 Company Size: 11-50 Employees Industry: Computer Software

PROS: Lead Liaison is very user-friendly and the support team is very knowledgeable and reponds promptly to any query or issue. Their support is also flexible to special requests and helps us discover features and functionalities that are suited to our needs.

CONS: Not much. Lead Liaison really is responsive to our needs. Whenever we have problems, all we have to do is contact their support team and all our problems are addressed.

What do you think about this review?

Great Poor

Awesome Tool With Top Notch Support

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Essie
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 06.01.2021 Company Size: 11-50 Employees Industry: Computer Software

PROS: The software platform integrates separate modules that can be activated all together or can stand alone, which offers users with an a la cart menu that they can work on as their ROI rockets skyward. Tracking visitors on our website lets us identify interested prospects and approach them in the best possible manner to secure conversion and sales. The tracking feature also tells us if our email marketing campaigns are effective or not.

CONS: The module system can have an adverse effect. It can be quite expensive if you decide to get all so you can fully enjoy maximum functionality.

What do you think about this review?

Great Poor

Very robust lead management platform

Read full review >
Jean
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 19.12.2017 Company Size: 11-50 Employees Industry: Computer Software

PROS: I like how I can now monitor my website visitors in real time. This functionality is a huge deal for sales team as they can see what our website visitors are viewing, which indicates where their interests are.

CONS: Back then, their email system needed a lot of work but it has improved a lot. Now, I have issue with their WYSIWYG editor, which can go bonkers at times. I have to switch to HTML code to remedy the situation.

What do you think about this review?

Great Poor

Great Software with High Quality Support!

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Ruben
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 16.12.2017 Company Size: More than 100 Employees Industry: Computer Software

PROS: Integration is easy and management is painless. Lead Liaison simply works. We haven't encountered any major issues. For minor ones, their customer service is more than capable of handling them. They also listed to customer feedback for new features and suggestions, as they pick them up and realize them in a short time.

CONS: Lead Liaison is awesome. Nothing to dislike!

What do you think about this review?

Great Poor
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Lead Liaison user reviews

Versatile & Robust Marketing Automation Tool

Read full review >
Dwayne
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 06.11.2021 Company Size: 1-10 Employees Industry: Marketing and Advertising

Marketing Efforts Won’t Go To Waste

Read full review >
Anna
4/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 14.09.2021 Company Size: 11-50 Employees Industry: Computer Software

Exceeds our expectations

Read full review >
Sue
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 01.07.2021 Company Size: 1-10 Employees Industry: Management Consulting

Trusted application for my business!

Read full review >
Michelle
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 19.06.2021 Company Size: 1-10 Employees Industry: Marketing and Advertising

Awesome marketing application!

Read full review >
Cameron
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 20.01.2021 Company Size: 11-50 Employees Industry: Computer Software
Jenny Chang

By Jenny Chang

Jenny Chang is a senior writer specializing in SaaS and B2B software solutions. Her decision to focus on these two industries was spurred by their explosive growth in the last decade, much of it she attributes to the emergence of disruptive technologies and the quick adoption by businesses that were quick to recognize their values to their organizations. She has covered all the major developments in SaaS and B2B software solutions, from the introduction of massive ERPs to small business platforms to help startups on their way to success.

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