Pinpointe Review

You Choose How You Build Your Campaigns

Pinpointe gives you 3 options to build an email campaign:

1. Intuitive Drag-and-Drop Campaign Builder: Create beautiful campaign designs and add your own content in minutes
2. WYSIWYG Editor: Build your email from scratch or from one of Pinpointe’s 1,000s of email templates and see what the end result will look like in the editor
3. Load your own HTML code

Over 1,000 Email Templates

• Pinpointe includes the largest library of pre-tested, mobile-friendly, ready-to-use HTML email templates.
• Customers can create professional-looking email campaigns quickly.
• Over half of all emails are opened on mobile devices and you’ll enjoy higher response rates. Pinpointe’s responsive email templates automatically adjust to display correctly on mobile phones, iPads and desktop systems, so campaigns look great on every device. In turn, customers will experience higher response rates.

Automation: Trigger Emails and Autoresponders

• Pinpointe’s powerful automated emails (autoresponders) and trigger campaigns maximize email marketing efforts.
• Autoresponders have been shown to increase results by over 100%. Create super-flexible autoresponder campaigns and send trigger campaigns based on your prospect’s behavior.
• Automatic drip sequences with specific filters for each individual email allow for optimal personalization.
• Set up autoresponders to send on behalf of different people within your company to take personalization one step further.

Smart Segments

• Define complete segment criteria by combining behavioral information (like, whether subscribers opened a campaign or clicked on specific links), demographics information and custom field values you create.
• Pinpointe’s smart-segments allow customers to target prospects with precision.
• Users can build any complex selection criteria and mix AND-OR logic using simple, pull-down menus.

Tagged Lists

• The ultimate flexibility in managing and segmenting contacts and targeting audiences

Real-Time Site Analytics and Heat Maps

• Pinpointe has taken improved email marketing by fully integrating real-time website tracking and analytics.
• Customers get a true 360 degree view of your contact and prospect activities.
• Allow customers to easily track your inbound marketing results and mine Twitter streams.

Dynamic Content Blocks

• Create personalized blocks of content based on specific customer data that is included into an email campaign with a dynamic content tag.
• Create highly personalized emails utilizing information pulled from buyer personas, email list preferences, gender, location, etc.
• Including dynamic content in email campaign is comparable to using custom fields, yet dynamic content provides you with much more flexibility because the boxes of content can include images, text and links.