RingCentral Engage Digital Review

RingCentral Engage Digital provides a unified digital management solution for your customer care channels. It offers a variety of benefits such as the following:

Optimized message-receiving process

When the centralized system receives inquiries coming from various channels, all messages are filtered to ensure they have routed the right and qualified agent based on their specialties, skills, and languages. Referred to as tailored triage by the platform, you can define your own criteria and set your own rules to qualify customer messages in different categories. Spam messages are filtered automatically so your agents won’t be distracted and, instead, focus on important messages.

Dedicated workspace for agents

Agents get a dedicated workspace to process incoming messages efficiently. Queue management lets you define business rules to know your priorities and guide agents on which messages to handle first. Setting SLAs (service level agreements) also lets you determine response time which, in turn, streamlines the message prioritization process.

For instance, you may want to prioritize messages from customers, content (based on keywords), and channel (chat, social media, email, website). If an agent is unavailable or lacks the expertise for a certain inquiry, you can set escalation rules to forward pending messages to the right team or agent. To make sure everyone is on the same page, desktop notifications are sent even when a relevant window is closed.

Customer management solution

Regardless of the channel used by your customer, all your conversations are saved to keep track of your history. Digital identities from various channels are aggregated into a single customer record. Knowing if the customer has reached out in the past in which channel and whether you have resolved their issue can help you provide the right response and approach to handling the situation.

The customer record can be accessed through a single click to immediately give you complete visibility of customer information such as profiles, conversation history, and channels used. To leverage this solution, you can also integrate the tool with your existing CRM with its provided web services and plug-ins.

Expedite response speed

The platform’s reply-assistant tool enables you to compose a sentence once and when the agent starts typing the same sentence, the rest of the sentence will automatically appear to save time. You can also prepare automatic responses that are tailored to specific issues. To avoid typo errors that can tarnish your brand’s reputation, a spellchecker is provided as well. All messages, including ones that come from various channels, that are related to a single ticket is aggregated to stay on top of it even when they are handled by different agents in multiple exchanges in a couple of days.

Agent supervision

You can optimize your team’s workload through message queues and manual forwarding to the right agent. Monitoring your agents in real-time is also possible to see a summary of their activities in the dashboard and even view their screens in real time. This lets you guide or help them in their conversations or take over in replying as necessary. Supervisors can also set validation rules before your agent’s response is sent automatically. In case there’s no rule defined, agents may select the option to validate with the manager before hitting send.

Monitor results

Specifically designed for customer relations, you can measure and monitor the effectiveness of your digital channels using key indicators. If you want to gather data about your activity, you can easily gather data on the number of messages you received and the type of message during a specific period of time. To measure the quality of your responses, you can ask feedback from your customers through automatically sent questionnaires once the ticket is closed. This can help you determine which strategies you are doing good and which ones you need to improve on to increase customer satisfaction.