Salesmachine Review

Here are some of the benefits commonly associated to using Salesmachine:

Faster sales cycle and higher conversion rate

Key to closing a deal is to strike when an opportunity arises. Conversely, avoiding a loss means anticipating friction or obstacles and addressing them at once. In both cases, you need a clear understanding of your customer at the moment it counts.

Salesmachine’s Customer Health Score gives you a 360-view of customers in real-time. It shows you their past and present transactions and interaction with you, along with key contact details. One difference you’ll notice with its customer profile tool is the real-time scoring. Arguably, it’s innovative and unique to this software. It alerts you of current customer engagement and, based on this action, delivers a score to help you gauge customer health. Engagement can span a range of activities such as brand mention, a repeat purchase or a subscription exit.

With the latest critical information on your hand, you can quickly mitigate a loss, perhaps, by offering deals or extensions, or take advantage of a win. In a competitive landscape teeming with customers with short attention span, the first few minutes of getting hold of their key actions may spell the difference between profit and loss.

Drives successful onboarding

Onboarding is like the last lap to a sales win. But it doesn’t guarantee conversion. That’s why it’s important to focus more energy and attention to this customer segment, which needs that one last push towards conversion.

One way to ensure onboarded customers are guided properly through the sales pipeline is by setting up an email funnel system like Salesmachine’s auto-email feature. It lets you lay down a series of case-based autoresponder. Once you’ve defined the pain points in your customer’s onboarding experience, you can create the right responses with click-to-action motivators. And by using the software’s Customer Health Score, you can segment new users with measurable metrics, not just guessing outcomes.

Moroever, Salesmachine features an Email & Layout Manager and open/click tracker. Even average users with no coding or creative skills can quickly muster a professionally designed set of emails.

Neat UI, dashboards

Here’s an illustration: pie charts are used for a quick grasp of color-coded good-average-bad customer experience. In one glance, you can see which color dominates the charts, giving you a clear picture even before you browse the stats. For example, red means abandoned subscription, so if you see the charts are more red than green, that triggers immediate intervention in your mind.

The charts change in real-time, a helpful tool to keep a tight rein on daily revenues. They also showcase total accounts or the number of free trial users broken down by plan.

Likewise, the dashboard gives you exact figures on your monthly recurring revenue (MRR). MRR is plotted visually so you can see your business’ true health in real-time. Other key metrics you can show on the dashboards as quick lookups include opened tickets, trial extensions and quota target. You also get to drill down to customer details including information on their last session, current plan and stage in the pipeline.

Better understanding of customer behavior

How many trial user churn on what plan? What are their professional profile? Industry? Conversely, are there patterns or recurring profiles on converted users? These questions are easily answered when you have a holistic view of customers.

By consolidating the Customer Health Score tool (it shows customers’ real-time engagement with you) and customer details, you’ll start to see behavioral patterns specific to segments. You can organize these insights in the Salesmachine Portfolio Management to create customer segments that can easily be pulled out by your customer success managers. They can then base their actions and reactions on these data. Eventually, your response time is faster, more personalized and drives conversion rate up.

Your team instantly knows when and how to act

The software gives your sales team multiple data signals to plot their next step. First, the Customer Health profile clues in sales on how to frame the pitch based on customer data and interaction. Second, alerts notify sales on real-time customer actions. Sales can figure at once where and how to channel the customer down the pipeline based on this action. For example, new trial users are fed into an onboarding autoresponder. Churns can be re-approached via a dedicated email campaign, perhaps spiced with deals or extensions.

Third, Throughout the email process, customer feedback is tracked, such as open/click activities, to guide sales on defining the succeeding steps down the road. Salesmachine also lets sales to automate these workflows, so they can explore new or unique cases that can further expand their revenue base.