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SendGrid Review

SendGrid
Our score: 8.2 User satisfaction: 96%

What is SendGrid?

SendGrid is a top cloud-based email platform that effectively delivers over 18 billion of customer engagement emails every month for Internet and mobile-based companies such as Pinterest, Airbnb, Pandora, Spotify, Hubspot, Linkedin, Uber, and FourSquare, as well as traditional companies such as Walmart, Intuit, Taco Bell, and Costco.

SendGrid has been established as an API company. It has been built to serve developers and makes it fast for companies to send email regardless of their environment. It allows you to send email over SMTP or HTTP, or if you want, even use one of the company’s official client libraries. In a few minutes, your company can send your first email and more.

Overview of SendGrid Benefits

SendGrid provides companies unmatched deliverability, scalability, and reliability when it comes to email management.

SendGrid provides cloud-based email delivery services that assist companies with transactional email management while at the same time abiding by anti-spam regulations. The tool manages various types of email such as friend requests, shipping notifications, email newsletters, and sign-up confirmations. In addition, the tool manages Internet service provider (ISP) monitoring, sender policy framework (SPF), domain keys, and feedback loops.

Additionally, the tool provides open rate reporting, link tracking, and CAN-SPAM compliance. SendGrid also allows businesses to track email opens, bounces, unsubscribes, and spam reports without any use of code.

SendGrid virtually eliminates the complexities that usually go along with sending corporate emails on a large scale. SendGrid improves deliverability for your application-generated email.

Deliverability – SendGrid has a highly qualified team who are focused on nothing else but email deliverability and compliance.  The team includes Paul Kincaid-Smith, a renowned email expert who has nearly 30 years of experience working with email and on fighting the war on spam.

This team has fostered close relationships with the leading mailbox providers – Gmail, Yahoo and Outlook.com. Together they work with SendGrid via an industry association called MAAWG – the Messaging Anti-Abuse Working Group to fight spam, phishing, denial of service attacks, mobile spam and other forms of email abuse.

Scalability – SendGrid delivers a huge volume of email effectively. The app sends 4,190 emails per second.

SendGrid has sent over 400 billion emails to date. To put that in perspective, that’s more emails than there are stars in the Milky Way, or more emails daily than Twitter sends tweets.

Customer Service and Support – SendGrid offers 24/7 customer support and a dedicated team of customer success managers who deliver personalized support and guidance to its customers. Available via phone, chat, and email, SendGrid’s team of 25 technically trained success engineers have corresponded with customers over 175k times in the past year.

Overview of SendGrid Features

  • SMTP Service
  • Custom API Integration
  • Open & Click Tracking
  • Email Template Engine
  • Unsubscribe Tracking
  • Reputation Monitoring
  • Suppression List Management
  • Dedicated & Multiple IP Addresses
  • IP Whitelabeling
  • SMTP API
  • ISP Monitoring
  • SPAM Filter Testing
  • Domain Level Load Balancing
  • Parse Webhook
  • Feedback Loop
  • DKIM Customization
  • SMTP Relay
  • Sub-user API
  • 24/7 Support (Phone and Chat)
  • Marketing Email Services

What Problems Will SendGrid Solve?

Scenario 1

Transactional email has essentially become business critical for application-based businesses. It’s the driver by which they communicate with their subscribers, grow their customer base, and drive revenue. Flash sale or daily deal sites rely on transactional email to deliver time critical messages to their audience and once purchased, to confirm the sale. Retailers use email to deliver shipping notifications and order confirmations – both of which provide opportunities to upsell other products. Location-based apps rely on the timely delivery of transactional email to connect friends and businesses. Moreover, transactional email boasts the highest open rates in the industry and actively spurs engagement among its recipients.

Today, there are a host of new uses for transactional email since the rise of web and mobile applications in the marketplace help transactional email take its long awaited place in the world of email marketing.

Scenario 2

Transactional email open rates can be three times higher than commercial email. Why? Customers are expecting them – even welcoming them – because they took a certain action in which they expect to receive a communication from you. They may have placed an order, signed up for your service, submitted a friend request, or asked to be notified of certain events. As a result, they are more apt to open your email.

A report from Borrell Associates, Inc. and Merkle revealed that 64% of consumers consider transactional emails to be the most valuable messages in their inbox.

Why Transactional Email is Fantastic for Marketing

Deliverability: The BIGGEST advantage of transactional emails over newsletters is deliverability. Transactional emails are more positively perceived by the average recipient. Based on actions of recipients, the relative nature of the content of the two types of email and several other contributing factors, ISPs push a higher percentage of newsletters to the junk folder, as compared to transactional mail.

Anticipation: The nature of the transactional email lends itself to be anxiously awaited. When you post a photo on your favorite social network, forget your password, sign up for a new service or purchase a new gadget, you have a tendency to monitor your inbox a little more closely – you want to see who left a comment, find out your new password, click the verification link and receive confirmation that your order is in progress. This anticipation leads to a certain inexplicable excitement and increased appreciation for the arrival of the email and its contents.

Captivation: The level of attention, focus and concern for the clickable words within a highly anticipated transactional email results in the proverbial “captive audience” – ready and willing to read whatever you have to say. Why? Because they know at least part of your message is of a certain value to them.

Action: When receiving a transactional email, the recipient is ready to click, expecting to be asked to do something: “Click here to activate account”, “Navigate here to check the status of your package”, “Log in to your account to see more details”. In contrast, when opening a newsletter, the expectation is to consume the information presented and possibly take action at a later time.

SendGrid Position In Our Categories

Bearing in mind businesses have special business wants, it is only wise they avoid settling on a one-size-fits-all, “perfect” software solution. Regardless, it is futile to try to find such an app even among sought-after software products. The practical step to undertake would be to spell out the numerous important functions that require research including critical features, packages, skill competence of staff, organizational size, etc. Then, you should double down on the research to a full extent. Read these SendGrid evaluations and look into the other solutions in your list more closely. Such well-rounded product research ensures you stay away from mismatched software solutions and buy the system which offers all the function your company requires to be successful.

Position of SendGrid in our main categories:

TOP 100

SendGrid is one of the top 100 Communications Software products

SendGrid is also listed in the following subcategories:

Since each organization has particular business wants, it is prudent for them to desist from looking for a one-size-fits-all faultless software solution. Needless to say, it would be pointless to try to find such a system even among widely used software platforms. The clever thing to do would be to list the various vital aspects that need consideration such as key features, budget, skill levels of staff members, company size etc. Then, you should do your research thoroughly. Read some SendGrid Communications Software reviews and look into each of the other systems in your shortlist in detail. Such in-depth groundwork can ensure you weed out ill-fitting systems and select the solution that offers all the aspects you need for business success.

How Much Does SendGrid Cost?

SendGrid Pricing Plans:

Free Trial

Essentials Plan

$9.95/month

Pro Plan

$79.95/month

Premier Plan

Contact vendor

SendGrid offers 3 pricing plans. Before signing up for any of them you can try out the 30-day free trial that gives you access to the Essentials 40,000 email plan. You can send 100 emails/day for free forever and store up to 2,000 contacts within Marketing Campaigns.

Essentials Plan – $9.95/month

  • Up to 40,000 emails/month
  • Price per extra email – $0.001
  • Shared IP
  • SendGrid Marketing Campaigns
  • DKIM customization
  • APIs and webhooks

Pro Plan – $79.95/month

  • Up to 100,000 emails/month
  • Price per extra email – $0.00085
  • Dedicated IP

All features of the Essentials plan, plus:

  • Subuser management

Premier Plan – custom pricing

  • 5+ million emails/month
  • Custom price per extra email

All features of the above 2 plans, plus:

  • Customer Success Manager for 5 million+ emails
  • Prioritized support for 5 million+ emails

User Satisfaction

Positive Social Media Mentions 54
Negative Social Media Mentions 2

We realize that when you make a decision to buy Communications Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and SendGrid reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with SendGrid. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Monthly payment
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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SendGrid Comparisons

SendGrid user reviews

Compares favorably with competitors

Read full review >
Brad
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 15.09.2019 Company Size: 1-10 Employees Industry: Information Technology

Reliable SMTP service provider

Read full review >
Jasmine
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 11.09.2019 Company Size: More than 100 Employees Industry: Computer Software

Great features and customer support

Read full review >
Teresa
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 08.09.2019 Company Size: 11-50 Employees Industry: Internet

Offers many excellent features

Read full review >
Cassandra
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 04.10.2018 Company Size: More than 100 Employees Industry: Hospital & Health Care

Stable and useful system

Read full review >
Ella
3/5

Overall impression

3/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 17.08.2018 Company Size: 1-10 Employees Industry: Logistics and Supply

What are SendGrid pricing details?

SendGrid Pricing Plans:

Free Trial

Essentials Plan

$9.95/month

Pro Plan

$79.95/month

Premier Plan

Contact vendor

SendGrid offers 3 pricing plans. Before signing up for any of them you can try out the 30-day free trial that gives you access to the Essentials 40,000 email plan. You can send 100 emails/day for free forever and store up to 2,000 contacts within Marketing Campaigns.

Essentials Plan – $9.95/month

  • Up to 40,000 emails/month
  • Price per extra email – $0.001
  • Shared IP
  • SendGrid Marketing Campaigns
  • DKIM customization
  • APIs and webhooks

Pro Plan – $79.95/month

  • Up to 100,000 emails/month
  • Price per extra email – $0.00085
  • Dedicated IP

All features of the Essentials plan, plus:

  • Subuser management

Premier Plan – custom pricing

  • 5+ million emails/month
  • Custom price per extra email

All features of the above 2 plans, plus:

  • Customer Success Manager for 5 million+ emails
  • Prioritized support for 5 million+ emails

What integrations are available for SendGrid?

SendGrid supports integrations with Heroku, Microsoft Azure Marketplace, AppDirect, and IBM.

SendGrid integrates with any app using a SMTP relay or a Web API.

SendGrid also integrates with top marketing solutions partners, such as Hubspot and Pardot. For a full list of partners, visit the app’s website.

SendGrid average rating:

Average score
4.1/5 (12 user reviews)
4/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Anita

PROS: The highlight is the excellent API and HTTP integration. The nodeJS module is easy to use and integrates smoothly with other modules. We are using the HTTP, Python, and node APIs to integrate our main system, a hybrid mobile app, and a server process.

CONS: The only glitch is you need to inform an address and it takes some time for them to validate it. But this is the same with all products. Other than this minor issue, I have no complaints about the software.

Reviewed 2 years ago

Read full review >

The least favorable review

Eugene Dicker

PROS: Ease of use, stability, API, community of developers which using this product

CONS: Terrible attitude & support! Please see below the response of the company while I was trying to open a new account: "Our provisioning process is done in order to protect our system as well as inboxes around the world from potential spam email. We perform many checks to determine the validity of our new customers and unfortunately some of those checks have triggered scores that are historically indicative of high risk. Our Provisioning Team will not be able to provision your account for this reason. In regards to billing, as your account has not been activated, no payment has been processed against your credit card. We thank you for your consideration and we wish you the best in your future endeavors." When I've contacted the company and explained that I'm a real person, with proven professional background and even supplied LinkedIn link, the response remained the same. VERY VERY DISAPPOINTING, especially because there is no reason for such an attitude - pure discrimination, shame.

Reviewed 3 years ago

Read full review >

More reviews from 12 actual users:

Sort by:

Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

Compares favorably with competitors

Read full review >
Brad
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 15.09.2019 Company Size: 1-10 Employees Industry: Information Technology

PROS: SendGrid offers a useful dashboard and automatic tracking for clicks, links, and Google Analytics. The main advantage is there is no need to write any integration code. The product compares favorably with what competitors have to offer.

CONS: It takes some time to set up the software unlike some competitor products that allow you to start sending emails immediately. Mandrill offers useful tutorials for beginners.

What do you think about this review? Great Poor

Reliable SMTP service provider

Read full review >
Jasmine
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 11.09.2019 Company Size: More than 100 Employees Industry: Computer Software

PROS: We use SendGrid as SMTP provider for the emails of our external clients. Before we started using SendGrid, we faced problems such as blacklisting of our IP address, our emails being marked as spam, and delivery issues. We tried out many systems and SendGrid has emerged as the best of the lot. It is a mistake to maintain your own mail server because large volume email senders end up getting marked as spam senders. SendGrid offers a useful solution to all these problems.

CONS: The website design is confusing and it is hard to navigate the different pages. Apart from this glitch, there are no other major issues to complain about.

What do you think about this review? Great Poor

Great features and customer support

Read full review >
Teresa
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 08.09.2019 Company Size: 11-50 Employees Industry: Internet

PROS: SendGrid is cost-effective for large databases. You can easily manage bounces and unsubscribes. Testing is flexible and easy. The support agents are prompt and responsive and resolve your issues quickly.

CONS: The new marketing newsletter feature is expensive. We already subscribe to Marketo and we cannot afford to pay also for SendGrid’s new system. The features look good but since we have a large database, it would cost too much for our budget. Another thing, the app can provide a list of people who perform various actions with the emails such as clicking on links. We should also be able to export a list of users who open the emails.

What do you think about this review? Great Poor

Offers many excellent features

Read full review >
Cassandra
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 04.10.2018 Company Size: More than 100 Employees Industry: Hospital & Health Care

PROS: SendGrid is a powerful and robust tool. We were using Mandrill but are glad we changed to SendGrid. We have custom branded the user interface and sending domain. The API is robust and the documentation is top rate. The stats and tracking features are powerful. The app enables us to provide various levels of access based on user role.

CONS: The SendGrid website is hard to navigate as the design is bit difficult to understand. But there are no issues with the software itself.

What do you think about this review? Great Poor

Stable and useful system

Read full review >
Ella
3/5

Overall impression

3/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 17.08.2018 Company Size: 1-10 Employees Industry: Logistics and Supply

PROS: I am currently in the process of assigning users for SendGrid, and the system seems to be quite stable. The product is used by plenty of big corporations which is comforting.

CONS: The documentation could be improved and the features could be explained more clearly. Some of the basic features are not easily accessible. For example, it is difficult to create a list and use a URL on a subscription form without coding knowledge. These actions are possible with a few competitor products, but since SendGrid is mainly a transactional emailing solution, we can’t complain too much.

What do you think about this review? Great Poor

Horrible customer service and automated suspension of legitimate accounts without notice or reason.

Read full review >
Anonymous Reviewer
1/5

Overall impression

1/5

Customer Support

1/5

Value for Money

3/5

Ease of Use

Published on: 06.04.2018 Company Size: 1-10 Employees Industry: Information Technology and Services

PROS: SendGrid integrates nicely with Azure and .NET and on the surface it seems like a great product.

CONS: Customer support and account handling/security is a nightmare. They suspend accounts without notice or reason and hurt business. Do not trust these guys to have your back in production.

What do you think about this review? Great Poor

Ideal app for basic email service

Read full review >
Connie
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 20.03.2018 Company Size: More than 100 Employees Industry: Computer Software

PROS: You can do all the hard work of setting up an email system or you can simply register for SendGrid and start sending emails quickly. It is an affordable product especially if you use it for general email service like us and not for marketing. I have no complaints as the system functions nicely. There are advanced features too like tracking bounced emails.

CONS: I don’t have any complaints as all the features seem to function nicely.

What do you think about this review? Great Poor

The application is simple to use

Read full review >
Santiago
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 26.01.2018 Company Size: 1-10 Employees Industry: Computer Software

PROS: You can use both SendGrid’s simple features as well as its more robust functionalities. I just use the app to send transactional emails and the system makes it very easy to send white labeled emails.

CONS: There can be a few improvements. The activity field can offer more info. For example, it would be nice to see the content in the body of a delivered email and the links that a user clicks on. Plus, the templates could be made a lot better. The vendor can also add a CSS lining feature similar to MailChimp.

What do you think about this review? Great Poor

The dashboard shows what you need at a glance

Read full review >
Anita
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 10.01.2018 Company Size: 11-50 Employees Industry: Computer Software

PROS: The highlight is the excellent API and HTTP integration. The nodeJS module is easy to use and integrates smoothly with other modules. We are using the HTTP, Python, and node APIs to integrate our main system, a hybrid mobile app, and a server process.

CONS: The only glitch is you need to inform an address and it takes some time for them to validate it. But this is the same with all products. Other than this minor issue, I have no complaints about the software.

What do you think about this review? Great Poor

Excellent email solution

Read full review >
Francis
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 19.12.2017 Company Size: More than 100 Employees Industry: Entertainment

PROS: I rate SendGrid as the best service in the market for sending transactional emails. It offers all the essential features you need to send effective emails.

CONS: SendGrid is the main player when it comes to email sending software. It offers unbeatable pricing and features. To differentiate themselves, its competitors offer niche features to garner a share of the market.

What do you think about this review? Great Poor

Opening an account with SendGrid is like an out-of-body experience

Read full review >
William Kirtz
1/5

Overall impression

1/5

Customer Support

1/5

Value for Money

1/5

Ease of Use

Published on: 03.03.2017 Company Size: More than 100 Employees Industry: Translation and Localization

PROS: Unknown, they would not give me access. They ask you for your name, the name of your company, and a few other questions, then for some odd reason a message flashes on the screen that you have not been accepted by them. Once that happens, that's it there is no way to start and account, and support flatly denies that they know why.

CONS: In all my 50 years in business, this is the most unusual way to treat a potential customer that I have ever encountered. I don't think I could recommend this business to anyone!

What do you think about this review? Great Poor

Terrible attitude and support!

Read full review >
Eugene Dicker
1/5

Overall impression

1/5

Customer Support

1/5

Value for Money

4/5

Ease of Use

Published on: 23.11.2016 Company Size: N/A Industry: N/A

PROS: Ease of use, stability, API, community of developers which using this product

CONS: Terrible attitude & support! Please see below the response of the company while I was trying to open a new account: "Our provisioning process is done in order to protect our system as well as inboxes around the world from potential spam email. We perform many checks to determine the validity of our new customers and unfortunately some of those checks have triggered scores that are historically indicative of high risk. Our Provisioning Team will not be able to provision your account for this reason. In regards to billing, as your account has not been activated, no payment has been processed against your credit card. We thank you for your consideration and we wish you the best in your future endeavors." When I've contacted the company and explained that I'm a real person, with proven professional background and even supplied LinkedIn link, the response remained the same. VERY VERY DISAPPOINTING, especially because there is no reason for such an attitude - pure discrimination, shame.

What do you think about this review? Great Poor
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Reviewed By Jenny Chang
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