Affinity is a customer relationship management solution that derives insights from relationships that are found within and outside the user’s network. The software utilizes relationship intelligence to help businesses and organizations unravel high-quality data that lie hidden in relationship bonds, enabling them to discover opportunities for introductions that lead to the next project, contract, or deal.
With Affinity, businesses and organizations are able to collect and manage intelligence from people and companies they interacted with and automatically update all the information in real-time. Its AI-powered natural language processing and machine learning allow Affinity to recognize the relationships’ strength, providing users with a clear picture of how strong (or weak) their relationships are with their partners, clients, and potential customers.
Having insights into these relationships and its dynamics, users can formulate the best approach to further strengthen these bonds, discover paths for introductions to other opportunities, and further expand their network for more leverage, introductions, and opportunities.
Show MoreMaximize Your Relationships
With Affinity, you can leverage your network, dive into your existing relationships with your clients and partners and find resources that can lead you to warm introductions. The software collects and analyzes current information in real-time, providing you with updates you need to make the engaging introductions and turn those introductions into business opportunities
Affinity’s powerful machine learning technology and AI-powered natural language processing allow it to evaluate the strength of your relationships with any contact, company, or partner. You gain a deep understanding about how your relationships are with your customers and partners, helping you create and implement a more effective approach on how to work on these relationships and effectively leverage them so you can pave the way to warm introductions and ultimately convert those introductions into opportunities.
Discovers Connections Outside Your Network
Opportunities are not limited to the relationships you have in your network. With Affinity, you can go further and discover relationships that exist outside of it. The software helps you access those hidden relationships and fully leverage them to widen your network even more with Affinity’s Alliances. With Affinity Alliances, you dig deeper into your team members’ network and identify potential contacts that you can turn into allies and eventually resources to leverage introductions and opportunities.
Show MoreLook for warm introductions
Problem: Today, many people turn to LinkedIn, Facebook and other social networks to figure out who in their network knows someone at an organization that they’re trying to get introduced to, whether for sales, partnerships, investment, or other business opportunities. Unfortunately, these social networks can’t tell you how well someone knows someone else, so users ask for introductions from people who actually aren’t very well connected.
Solution: Affinity uses machine learning and natural language processing to determine relationship strength so that you always know which person within your network has the strongest relationship to the person you’re trying to connect with and you always know who is in the best position to make a warm introduction.
Eliminate data entry
Problem: Typical CRM systems require users to log calls, make notes, and generally do a lot of manual data entry in order to maintain the system and keep it useful.
Solution: Affinity automatically tracks all of your emails and calendar invites and uploads it to the system, thereby eliminating data entry for CRM systems.
Generate real-time Reports
Problem: It takes time to generate reports and gain comprehensive customer insights.
Solution: With Affinity, users can pull up reports of the latest communications between themselves and any contacts or organizations they’re in touch with, or any contacts or organizations that other people on their team are in touch with. Reports are generated in real-time, so even an email sent a minute ago is tracked in the system. The platform even includes historical archives so that you can view relationships and communications going back in time.


Because companies have unique business-related needs, it is reasonable they steer clear of seeking a one-size-fits-all, “perfect” solution. Still, it is difficult to try to come across such a software solution even among well-known software solutions. The rational step to undertake can be to set down the various significant functions that merit consideration such as major features, plans, skill aptitude of staff members, company size, etc. Next, you must double down on the product research to a full extent. Browse over some of these Affinity analyses and check out each of the software products in your shortlist more closely. Such detailed research ensures you drop unfit applications and subscribe to the system which meets all the tools your business requires in growing the business.
Position of Affinity in our main categories:
Affinity is one of the top 50 CRM Software products
If you are considering Affinity it may also be sensible to investigate other subcategories of CRM Software listed in our database of B2B software reviews.
Every business has its own characteristics, and can call for a special CRM Software solution that will be fit for their company size, type of customers and employees and even specific niche they deal with. It's not wise to count on locating an ideal software that is going to be suitable for every company regardless of their background is. It may be a good idea to read a few Affinity CRM Software reviews first and even then you should keep in mind what the software is intended to do for your business and your staff. Do you require a simple and intuitive app with just basic features? Will you actually make use of the advanced tools needed by experts and big enterprises? Are there any particular features that are especially beneficial for the industry you operate in? If you ask yourself these questions it will be much easier to locate a reliable solution that will fit your budget.
Affinity Pricing Plans:
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Affinity Pricing Plans:
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Affinity provides information on their basic and enterprise pricing options by request.
We realize that when you decide to get a CRM Software it’s crucial not only to learn how experts evaluate it in their reviews, but also to discover whether the actual users and businesses that bought this software are indeed happy with the product. Because of that need we’ve designer our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and Affinity reviews across a wide array of social media sites. The data is then presented in a simple to understand form showing how many customers had positive and negative experience with Affinity. With that information at hand you will be prepared to make an informed buying decision that you won’t regret.
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