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Bynder Review

Bynder
Our score: 7.9 User satisfaction: 100%

What is Bynder?

Bynder is a brand portal solution used to automate and simplify all processes related to the sharing and management of your company’s branding and marketing tools. Bynder’s solution will help streamline your collaborative process, store digital assets of all shapes and sizes more efficiently, and give you a better understanding over the distribution of your marketing materials. Your very own Bynder brand portal will make it possible for your company to guarantee brand consistency.

Bynder is used by both Fortune 500 enterprises as well as small and medium-sized companies in many industries. Bynder was ranked the world’s number one Digital Asset Management solution by Top Ten Reviews in both 2014 and 2015.

Overview of Bynder Benefits

More than Digital Asset Management

While other DAM integrations only focus on the management of media, Bynder provides a full solution for marketing, allowing you to manage the whole content lifecycle, from creation to distribution and publishing of all your digital assets, allowing you to control and manage all your marketing resources in one single tool.

User-friendliness, customizable and high adoption rates

Working with Bynder is fun. The company has developed every single functionality from an end-user’s perspective. Therefore, it is intuitive to use and little training is needed to get started. The taxonomy and interface can be completely customized to your brand’s look and feel, increasing the adoption of the system.

Stable and Scalable Infrastructure

Bynder is fully cloud-based and can therefore be accessed by your web browser at any time from anywhere in the world. Bynder is built on state-of-the-art technology, such as SOLR, HTML. Thanks to hosting partner, Amazon Webservices, Bynder guarantees a 99.9% system uptime and 100% elasticity, delivering fast and consistent performance 24/7 everywhere in the world.

Continuous Development

Bynder is developed by an international and ever-expanding team. The company currently has 50 full-time in-house designers and programmers working on developing the platform. The vendor says every day is another day of attempting to make the product even more future-proof and innovative, and it releases new features and improvements on a weekly basis.

Overview of Bynder Features

  • Brand store & brand guidelines guidelines
  • Media creation & collaboration
  • Customized themes
  • Digital asset management
  • Share & organize media
  • Drag & drop functionality
  • Enterprise-grade security
  • Hybrid mode
  • Native apps
  • Online proofing
  • Product information management
  • APIs for system integration
  • Taxonomy
  • User rights
  • Web-to-print capability

What Problems Will Bynder Solve?

1) Branding Automation

Brand management in global organizations is becoming increasingly complex. Brand marketing is expensive, millions are spent yearly on developing intangible branding elements such as logos, fonts, tone of voice, etc. This vital branding information is then used by marketing and branding departments to create unique brand assets: business cards, brochures, banners, flyers, etc. This collateral in turn is then used in marketing campaigns where it is pushed out across several marketing channels. Nevertheless, although brand specialists put great value in the correct usage of branding elements, other departments often ignore or misunderstand branding and stylistic guidelines, a predicament which results in the misappropriation of branding and stylistic elements.

In other words, brand managers are at risk of losing control of content that needs to be edited and published by other departments, and, specifically, by the marketing department.

Bynder helps brand managers to reclaim control over their brand. Features such as online proofing allow newly created brand assets to be reviewed and approved directly in your web browser.

Moreover, a branding automation solution can give creatives the toolkit necessary to stay in control and enforce compliance of all brand-related content from creation to distribution, and after.

2) Marketing Solution

In the past, KLM marketing and brand managers faced constant barriers to realizing effective communication of branding strategies. These barriers included:

A non-centralized management of a rapidly growing number of digital media such as templates, logos, videos and images, time-consuming provisioning of employees with the right marketing collateral, up-to-date media files and appropriate copyrights.

A lengthy production process for new marketing materials due to ineffective coordination with creative agencies in combination with speedy time-to-market branding inconsistencies internally and externally due to difficulties in visual identity communications. Additionally, various departments and branches have no strict brand compliance policies.

Bynder works with leading global travel companies around the world. The company provides solutions and support for all the aforementioned problems and ambitions of companies within the travel industry. Bynder permits marketing managers to automate and simplify time-consuming tasks and processes related to digital media management. By streamlining and automating marketing processes, Bynder enables you to achieve a consistent corporate image and reach maximum impact with your branding communications.

3) Sales Enablement

Especially sales departments within global companies and resellers often have to face problems due to high targets, pressure and less time. Furthermore, lack of communication between the marketing and sales departments results in missing data and information which is needed to provide the customer the best service or input about the product.

Bynder’s brand portal operates like an interface for both departments, where relevant marketing material can be provided by the marketers and subsequently be accessed easily by the sales agents for their sales talks. This way the collaboration between both parties can be strongly simplified and enhanced. At the same time the sales department saves a lot of time: Instead of wasting time in finding the right marketing collateral about a specific product, sales agents can now focus on more important tasks and projects and are able to fulfill their targets with less pressure.

As Bynder’s native mobile app is seamlessly connected to the brand portal, global sales teams are equipped with synchronized content, such as the most up-to-date product information, pricing, high-quality images and videos all the time – even in offline mode. On the road, content can easily be shared with potential customers and thanks to the brand store, marketing collateral can also be adapted to local needs immediately on the fly. Bynder allows global sales teams to be more flexible and ensures that your product or service is promoted in the best way.

Bynder Position In Our Categories

Since companies have specific business-related requirements, it is prudent they steer clear of settling on an all-encompassing, “perfect” business program. However, it would be almost impossible to try to discover such application even among widely used software products.
The clever thing to undertake should be to make a list of the different critical aspects which call for a deliberation including essential features, budget, skill levels of staff, business size, etc. After which, you must conduct your research systematically. Have a look at some Bynder analyses and scrutinize each of the software products in your shortlist in detail. Such comprehensive research ascertain you keep away from poorly fit apps and subscribe to the one that meets all the benefits your company requires.

Position of Bynder in our main categories:

TOP 100

Bynder is one of the top 100 Digital Asset Management Software products

TOP 500

Bynder is one of the 500 Project Management Software products

If you are interested in Bynder it might also be sensible to check out other subcategories of Project Management Software listed in our database of SaaS software reviews.

Every organization has different requirements and needs a software that can be customized for their size, kind of staff members and clients, and the particular industry they are in. For these reasons, no system can proffer perfect functionality off-the-shelf. When you look for a software system, first be sure what you require it for. Read some Bynder Project Management Software reviews and ask yourself do you desire basic tools or do you need complex functionality? Are there any industry-specific tools that you are looking for? Get the answers to these queries to aid your search. There are multiple elements that you need to mull over and these include your finances, specific business needs, your organization size, integration needs etc. Take your time, check out a few free trials, and finally choose the system that offers all that you require to improve your company efficiency and productivity.

How Much Does Bynder Cost?

Bynder Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Bynder charges a monthly SaaS license fee. Pricing details are not available on Bynder’s website. Contact the vendor directly for a quote.

User Satisfaction

Positive Social Media Mentions 7
Negative Social Media Mentions 0

We realize that when you make a decision to buy Project Management Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Bynder reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Bynder. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Technical details

Devices Supported

  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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Bynder Comparisons

Bynder user reviews

Amazing platform for our business

Read full review >
Jasmine
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 02.10.2018 Company Size: More than 100 Employees Industry: Electrical/Electronics

The system that really works for us

Read full review >
Dana
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 28.09.2018 Company Size: More than 100 Employees Industry: Performing Arts

A robust information management tool with great support

Read full review >
Chris
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 23.08.2018 Company Size: More than 100 Employees Industry: Design

A viable solution for inter-office information management

Read full review >
Brittany
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 09.04.2018 Company Size: More than 100 Employees Industry: Marketing and Advertising

Top Class Platform For Brand Marketing

Read full review >
Angie
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 31.03.2018 Company Size: 1-10 Employees Industry: Marketing and Advertising

What are Bynder pricing details?

Bynder Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Bynder charges a monthly SaaS license fee. Pricing details are not available on Bynder’s website. Contact the vendor directly for a quote.

What integrations are available for Bynder?

Bynder can easily connect and integrate with your current or future system setup. Thanks to the Bynder API, a smoothly and fully automated experience is assured for the customer. The software can be integrated to any e-commerce or webshop system and Content Management System (CMS) including Drupal, Mura, Tridion, and Typo3, intranet and website.

Furthermore, Bynder offers several single sign-on-configurations which allow users to log into their networks or systems without having to log into each page individually. The Bynder Adobe CS plugins can easily be connected to all Adobe Creative Suite applications such as InDesig and Lightroom.

Bynder average rating:

Average score
5/5 (10 user reviews)
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Brittany

PROS: Bynder has an intuitive interface that makes training easier and takes troubleshooting out of the equation. Sharing information between our network of international offices is effortless, which empowers our people to become more productive and effective since they can access critical information right on the spot.

CONS: The setup process was quick but the guidance tool was a bit slow and took its time. The layout was very basic.

Reviewed 2 years ago

Read full review >

The least favorable review

Adam

PROS: We just get a kick with how easy this Bynder software is. Managing images, designs, mockups, and other digital assets is a smooth exercise for us. We love how it streamlines our internal processes but also our workflows with our clients. Bynder help us attain and maintain communication and collaboration with our clients, especially during the design process.

CONS: It is quite hard to think of anything we don't like about Bynder. Perhaps better sharing capabilities should be in order.

Reviewed 2 years ago

Read full review >

More reviews from 10 actual users:

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  • Latest
  • Most useful
  • Most positive
  • Most negative

Amazing platform for our business

Read full review >
Jasmine
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 02.10.2018 Company Size: More than 100 Employees Industry: Electrical/Electronics

PROS: Bynder offers that functionality that is quite extensive, something we really like. It also helps us discover what our customers want, thus giving us reliable insights on how to engage them effectively. With Bynder, the possibilities are just limitless.

CONS: The system can be too much at times and it overwhelms you. There are cases wherein we are stretched far out and we ended up not getting the best of the modules we implemented.

What do you think about this review? Great Poor

The system that really works for us

Read full review >
Dana
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 28.09.2018 Company Size: More than 100 Employees Industry: Performing Arts

PROS: Easy to use and very dependable, Bynder provides us with a central asset bank that is quite essential to our organization. The learning process is quite short and our people get it almost instantly. The customization aspect is endless and can be tailored to suit our requirements.

CONS: We do experiences some minor issues but nothing that really hampers the software as well as our business.

What do you think about this review? Great Poor

A robust information management tool with great support

Read full review >
Chris
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 23.08.2018 Company Size: More than 100 Employees Industry: Design

PROS: Bynder offers everything right off the bat. It also comes with massive customization options that enable you to tailor the software based on your branding or business requirements. The customer support staff are very fast and responsive, providing us with project management solutions every time we make a call.

CONS: While I do love the variety of tools/plugins/modules that I can add to our brand portal, many of them aren't exactly free and aren't cheap either. It can be very costly if the expenses add up.

What do you think about this review? Great Poor

A viable solution for inter-office information management

Read full review >
Brittany
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 09.04.2018 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: Bynder has an intuitive interface that makes training easier and takes troubleshooting out of the equation. Sharing information between our network of international offices is effortless, which empowers our people to become more productive and effective since they can access critical information right on the spot.

CONS: The setup process was quick but the guidance tool was a bit slow and took its time. The layout was very basic.

What do you think about this review? Great Poor

Top Class Platform For Brand Marketing

Read full review >
Angie
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 31.03.2018 Company Size: 1-10 Employees Industry: Marketing and Advertising

PROS: Bynder delivers beautiful user experience with its impressive simplicity and ease of use. The platform boasts of sophitication and is always improving, which results in a better and enhanced product.

CONS: I just don't like the fact that Bynder is not that popular. It should be. It is a very great solution and it's a shame that many US brands are not aware that Bynder exists.

What do you think about this review? Great Poor

Unparalleled features and functionality leads to excellent experience

Read full review >
Marcos
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 13.03.2018 Company Size: More than 100 Employees Industry: Consumer Goods

PROS: A very friendly and easy to use tool, Bynder makes it easy for everyone in my company to access crucial assets and information. Configuration is a smooth process and each instruction is crystal clear. Sharing large files doesn't pose a problem, even if we share them to external parties we are working with.

CONS: I dislike that I can't create folders within Collections or Categories. It would have been a vert useful functionality.

What do you think about this review? Great Poor

Excellent Marketing Automation Option

Read full review >
Sophia
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 25.02.2018 Company Size: More than 100 Employees Industry: Internet

PROS: I love how Bynder's interface is so intuitive and it has that OS X vibe that makes us feel right at home. I certainly dig that worklof and the extensions. I definitely feel that the product will help us grow our business at our own pace.

CONS: There are some minor issues that we dislike. We hope that they speed up the road map.

What do you think about this review? Great Poor

A modern digital asset management platform perfect for entertainment license properties

Read full review >
Jimmy
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 23.02.2018 Company Size: More than 100 Employees Industry: Broadcast Media

PROS: Bynder provides us with massive customization features that we really need, enabling us to tailor the system to the specific workflows we are using. This is highly important as we run a children licensing business and we work with several major national and international licenses. Each license have special needs in relation to delivery of artwork and approval process.

CONS: It would be a very usable feature if we can create simple newsletters or print ads directly from Bynder.

What do you think about this review? Great Poor

User-friendly tool for Image management and sharing among others

Read full review >
Adam
4/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 19.02.2018 Company Size: More than 100 Employees Industry: Internet

PROS: We just get a kick with how easy this Bynder software is. Managing images, designs, mockups, and other digital assets is a smooth exercise for us. We love how it streamlines our internal processes but also our workflows with our clients. Bynder help us attain and maintain communication and collaboration with our clients, especially during the design process.

CONS: It is quite hard to think of anything we don't like about Bynder. Perhaps better sharing capabilities should be in order.

What do you think about this review? Great Poor

My review on Bynder

Read full review >
Renee
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 05.01.2018 Company Size: More than 100 Employees Industry: Civic and Social Organization

PROS: The tool itself is already amazing, especially with its ease of use and simplicity. I guess what really sets Bynde apart is its support team. I have contacted them for support and they always provided me with prompt responses and it is very clear that they are knowledgeable about everything. I called them to help me set up and they made the process fast and effortless.

CONS: The trainings can be quite confusing. The materials are rolled in a very esoteric manner, which means they are perfect for people with previous knowledge and expertise of the system. It was a minor issue that was remedied quickly.

What do you think about this review? Great Poor
Reviewed By Jenny Chang
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