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Bynder REVIEW

Marketing Resource Management Software

10 user reviews
USER SATISFACTION 100%
OUR SCORE 7.9

What is Bynder?

Bynder is a brand portal solution used to automate and simplify all processes related to the sharing and management of your company’s branding and marketing tools. Bynder’s solution will help streamline your collaborative process, store digital assets of all shapes and sizes more efficiently, and give you a better understanding over the distribution of your marketing materials. Your very own Bynder brand portal will make it possible for your company to guarantee brand consistency.

Bynder is used by both Fortune 500 enterprises as well as small and medium-sized companies in many industries. Bynder was ranked the world’s number one Digital Asset Management solution by Top Ten Reviews in both 2014 and 2015.

Overview of Bynder Benefits

More than Digital Asset Management

While other DAM integrations only focus on the management of media, Bynder provides a full solution for marketing, allowing you to manage the whole content lifecycle, from creation to distribution and publishing of all your digital assets, allowing you to control and manage all your marketing resources in one single tool.

User-friendliness, customizable and high adoption rates

Working with Bynder is fun. The company has developed every single functionality from an end-user’s perspective. Therefore, it is intuitive to use and little training is needed to get started. The taxonomy and interface can be completely customized to your brand’s look and feel, increasing the adoption of the system.

Stable and Scalable Infrastructure

Bynder is fully cloud-based and can therefore be accessed by your web browser at any time from anywhere in the world. Bynder is built on state-of-the-art technology, such as SOLR, HTML. Thanks to hosting partner, Amazon Webservices, Bynder guarantees a 99.9% system uptime and 100% elasticity, delivering fast and consistent performance 24/7 everywhere in the world.

Continuous Development

Bynder is developed by an international and ever-expanding team. The company currently has 50 full-time in-house designers and programmers working on developing the platform. The vendor says every day is another day of attempting to make the product even more future-proof and innovative, and it releases new features and improvements on a weekly basis.

Overview of Bynder Features

  • Brand guidelines – Facilitate brand consistency
  • Brand store – Equip global teams with advertising material
  • Cloud-based SaaS solution – Accessible via web browser
  • Creative project management – Collaborate and create media
  • Custom theming – Full on-brand experience
  • Digital asset management – Organize and share media
  • Drag and drop – User-friendly navigation
  • Enterprise security standards
  • Hybrid mode – Use local network speeds for upload
  • Native app suite – Sales Enablement
  • Online proofing – Review and approve media online
  • Product information management – Integrate product data
  • System integration – APIs to connect your existing IT
  • Taxonomy – Adapt structure to your needs
  • User rights management
  • Web-to-Print – Create new media without agencies

What Problems Will Bynder Solve?

1) Branding Automation

Brand management in global organizations is becoming increasingly complex. Brand marketing is expensive, millions are spent yearly on developing intangible branding elements such as logos, fonts, tone of voice, etc. This vital branding information is then used by marketing and branding departments to create unique brand assets: business cards, brochures, banners, flyers, etc. This collateral in turn is then used in marketing campaigns where it is pushed out across several marketing channels. Nevertheless, although brand specialists put great value in the correct usage of branding elements, other departments often ignore or misunderstand branding and stylistic guidelines, a predicament which results in the misappropriation of branding and stylistic elements.

In other words, brand managers are at risk of losing control of content that needs to be edited and published by other departments, and, specifically, by the marketing department.

Bynder helps brand managers to reclaim control over their brand. Features such as online proofing allow newly created brand assets to be reviewed and approved directly in your web browser.

Moreover, a branding automation solution can give creatives the toolkit necessary to stay in control and enforce compliance of all brand-related content from creation to distribution, and after.

2) Marketing Solution

In the past, KLM marketing and brand managers faced constant barriers to realizing effective communication of branding strategies. These barriers included:

A non-centralized management of a rapidly growing number of digital media such as templates, logos, videos and images, time-consuming provisioning of employees with the right marketing collateral, up-to-date media files and appropriate copyrights.

A lengthy production process for new marketing materials due to ineffective coordination with creative agencies in combination with speedy time-to-market branding inconsistencies internally and externally due to difficulties in visual identity communications. Additionally, various departments and branches have no strict brand compliance policies.

Bynder works with leading global travel companies around the world. The company provides solutions and support for all the aforementioned problems and ambitions of companies within the travel industry. Bynder permits marketing managers to automate and simplify time-consuming tasks and processes related to digital media management. By streamlining and automating marketing processes, Bynder enables you to achieve a consistent corporate image and reach maximum impact with your branding communications.

3) Sales Enablement

Especially sales departments within global companies and resellers often have to face problems due to high targets, pressure and less time. Furthermore, lack of communication between the marketing and sales departments results in missing data and information which is needed to provide the customer the best service or input about the product.

Bynder’s brand portal operates like an interface for both departments, where relevant marketing material can be provided by the marketers and subsequently be accessed easily by the sales agents for their sales talks. This way the collaboration between both parties can be strongly simplified and enhanced. At the same time the sales department saves a lot of time: Instead of wasting time in finding the right marketing collateral about a specific product, sales agents can now focus on more important tasks and projects and are able to fulfill their targets with less pressure.

As Bynder’s native mobile app is seamlessly connected to the brand portal, global sales teams are equipped with synchronized content, such as the most up-to-date product information, pricing, high-quality images and videos all the time – even in offline mode. On the road, content can easily be shared with potential customers and thanks to the brand store, marketing collateral can also be adapted to local needs immediately on the fly. Bynder allows global sales teams to be more flexible and ensures that your product or service is promoted in the best way.

Bynder Position In Our Categories

Position of Bynder in our main categories:

50

Bynder is one of the top 50 Digital Asset Management Software products

200

Bynder is one of the top 200 Project Management Software products

50

Bynder is one of the top 50
Digital Asset Management Software products

200

Bynder is one of the top 200
Project Management Software products


If you are interested in Bynder it could also be beneficial to check out other subcategories of Best Digital Asset Management Software listed in our base of SaaS software reviews.

Since each company has specific business requirements, it is advisable for them to refrain from searching for a one-size-fits-all ideal software solution. Needless to say, it would be futile to try to find such a system even among market-leading software solutions. The intelligent thing to do would be to jot down the various important elements that need consideration such as main features, budget, skill levels of staff members, company size etc. Then, you should do your homework thoroughly. Read some Bynder reviews and investigate each of the other systems in your shortlist in detail. Such exhaustive groundwork can make sure you discard ill-fitting systems and zero in on the system that provides all the aspects you require for business success.

How Much Does Bynder Cost?

Bynder Pricing Plans:

Bynder charges a monthly SaaS license fee. Pricing details are not available on Bynder’s website. Contact the vendor directly for a quote.

User Satisfaction

We realize that when you make a decision to buy Project Management Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Bynder reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Bynder. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

POSITIVE SOCIAL MENTIONS

4

NEGATIVE SOCIAL MENTIONS

0

Technical details

Devices Supported
  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based
Language Support
  • USA
  • UK
  • Canada
  • China
  • Germany
  • India
  • Japan
Pricing Model
  • Quote-based
Customer Types
  • Large Enterprises
  • Medium Business
Deployment
  • Cloud Hosted

What Support Does This Vendor Offer?

  • EMAIL
  • PHONE NO.
  • LIVE SUPPORT
  • TRAINING
  • TICKETS

What are Bynder pricing details?

Bynder Pricing Plans:

Bynder charges a monthly SaaS license fee. Pricing details are not available on Bynder’s website. Contact the vendor directly for a quote.

What integrations are available for Bynder?

Bynder can easily connect and integrate with your current or future system setup. Thanks to the Bynder API, a smoothly and fully automated experience is assured for the customer. The software can be integrated to any e-commerce or webshop system and Content Management System (CMS) including Drupal, Mura, Tridion, and Typo3, intranet and website.

Furthermore, Bynder offers several single sign-on-configurations which allow users to log into their networks or systems without having to log into each page individually. The Bynder Adobe CS plugins can easily be connected to all Adobe Creative Suite applications such as InDesig and Lightroom.

User reviews


User reviews in total: 10

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The most favorable review

Sophia W.

2 months ago


Pros:
I love how Bynder's interface is so intuitive and it has that OS X vibe that makes us feel right at home. I certainly dig that worklof and the extensions. I definitely feel that the product will help us grow our business at our own pace.

Cons:
There are some minor issues that we dislike. We hope that they speed up the road map.

The least favorable review

Renee L.

3 months ago


Pros:
The tool itself is already amazing, especially with its ease of use and simplicity. I guess what really sets Bynde apart is its support team. I have contacted them for support and they always provided me with prompt responses and it is very clear that they are knowledgeable about everything. I called them to help me set up and they made the process fast and effortless.

Cons:
The trainings can be quite confusing. The materials are rolled in a very esoteric manner, which means they are perfect for people with previous knowledge and expertise of the system. It was a minor issue that was remedied quickly.

Published 2 months ago
Verified
user
I love how Bynder's interface is so intuitive and it has that OS X vibe that makes us feel right at home. I certainly dig that worklof and the extensions. I definitely...



What do you think about this review? Great Poor
Published 3 months ago
Verified
user
The tool itself is already amazing, especially with its ease of use and simplicity. I guess what really sets Bynde apart is its support team. I have contacted them for...



What do you think about this review? Great Poor
Published 3 months ago
Verified
user
A very friendly and easy to use tool, Bynder makes it easy for everyone in my company to access crucial assets and information. Configuration is a smooth process and each...



What do you think about this review? Great Poor
Published 3 months ago
Verified
user
Bynder provides us with massive customization features that we really need, enabling us to tailor the system to the specific workflows we are using. This is highly...



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Published 3 months ago
Verified
user
Bynder delivers beautiful user experience with its impressive simplicity and ease of use. The platform boasts of sophitication and is always improving, which results in a...



What do you think about this review? Great Poor
Published 3 months ago
Verified
user
Easy to use and very dependable, Bynder provides us with a central asset bank that is quite essential to our organization. The learning process is quite short and our...



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Published 3 months ago
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user

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Published 4 months ago
Verified
user
Bynder offers that functionality that is quite extensive, something we really like. It also helps us discover what our customers want, thus giving us reliable insights on...



What do you think about this review? Great Poor
Published 4 months ago
Verified
user
Bynder offers everything right off the bat. It also comes with massive customization options that enable you to tailor the software based on your branding or business...



What do you think about this review? Great Poor
Published 5 months ago
Verified
user
Bynder has an intuitive interface that makes training easier and takes troubleshooting out of the equation. Sharing information between our network of international...



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