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Drip Review

Drip
Our score: 9.0 User satisfaction: 87%

What is Drip?

Drip is a visual email marketing campaign building and process automation software. The cloud-based solution is equipped with numerous trigger points and actions for users to customize their email campaign workflows and set them on auto-pilot.

Drip supports various kinds of email campaigns that suit the different marketing and promotional needs of individuals, teams, and businesses. This variability gives them the opportunity to send targeted emails and special communications to a handful of subscribers.

With Drip, users can connect with their favorite applications and solutions through the software’s API or through its pre-built third-party integrations. This enables them to extend the functionality of the web-based program and to gain insights that empower their business.

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Overview of Drip Benefits

Visual Application

Creating an email campaign with Drip is a fun and interactive process. The application has a visual workflow builder that lets users fashion their customer journey meticulously, with triggers and corresponding actions. Each step of the workflow building has tips that guide users and give them the information they need to understand and to complete their processes.

Automated Workflows

With Drip, there is no need for manual responses to triggers. The application has assorted triggers and appropriate responses included in its automation builder that saves users time. This feature can be utilized to move customers to the next stage of the journey, relay data to another system, and more.

Targeted Campaigns

Some emails may not be suitable for several subscribers. That is why Drip enables users to send emails to subscribers that fit a certain profile. Targeted campaigns supported by Drip are drip campaigns, email blasts, and one-off emails. These increase the chances of subscriber retention, as users would be receiving emails that are relevant to them.

Connected Solution

Drip is able to integrate with multiple applications and solutions that extend the usability of the software. These allow users to transfer information from one program to the other seamlessly and gain more insights regarding their subscribers.

Healthy Lists

Drip lets website owners gain more leads through email capturing methods. These include widgets, embedded forms, triggered popups, and hosted forms. This way, mailing lists can be populated easily.

Additionally, it is also important to ensure that only active emails are included in lists. That is why Drip provides users with tools that let them make certain that their lists are clean and healthy.

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Overview of Drip Features

  • Facebook Ads
  • Workflow Builder
  • Process Automation
  • Subscriber Tagging
  • Lead Scoring
  • Drip Campaigns
  • Email Blasts
  • One-Off Emails
  • Split Testing
  • Performance Tracking
  • Reports
  • Integrations
  • Email Address Capture
  • Subscriber List Management
  • Campaign Templates

Drip Position In Our Categories

Because businesses have particular business wants, it is only logical they abstain from deciding on a one-size-fits-all, ideal system. However, it is hard to try to find such an app even among widely used software systems. The correct step to undertake can be to write the varied vital aspects which require examination such as crucial features, price plans, skill capability of staff members, organizational size, etc. Next, you must do the research to a full extent. Have a look at some of these Drip analyses and check out the other solutions in your shortlist more closely. Such comprehensive research ascertain you avoid poorly fit applications and pay for the system which offers all the aspects your business requires in sustaining growth.

Position of Drip in our main categories:

TOP 50

Drip is one of the top 50 CRM Software products

It's essential to keep in mind that almost no app in the CRM Software category is a perfect solution that can match all the goals of all business types, sizes and industries. It may be a good idea to read a few Drip CRM Software reviews first as specific solutions may perform well only in a really narrow set of applications or be designed with a very specific industry in mind. Others may function with a goal of being simple and intuitive and therefore lack complex elements desired by more experienced users. You can also come across software that focus on a large group of customers and give you a powerful feature toolbox, but this usually comes at a higher cost of such a software. Be certain that you're aware of your requirements so that you purchase a software that provides all the features you look for.

How Much Does Drip Cost?

Drip Pricing Plans:

Free Trial

Starter

Free

Basic

$49.00/month

Pro

$99.00/month

High Volume

Contact vendor

Pro

$99.00/month

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What are Drip pricing details?

Drip Pricing Plans:

Free Trial

Starter

Free

Basic

$49.00/month

Pro

$99.00/month

High Volume

Contact vendor

Pro

$99.00/month

Drip offers the following SMB and enterprise pricing packages for users to choose from.  Give the details a look, and select the best plan for your business.

Starter – Free

  • 100 Subscribers
  • Unlimited Emails
  • Unlimited Users
  • Opt-In Widgets
  • API Access
  • Email Marketing Automation
  • Third-Party Integrations
  • Purchase Notifications
  • Lead Scoring

Basic – $49.00/month or $41.00/month/annual billing

  • 5,000 Subscribers
  • Unlimited Emails
  • Unlimited Users
  • Opt-In Widgets
  • API Access
  • Email Marketing Automation
  • Third-Party Integrations
  • Purchase Notifications
  • Lead Scoring
  • No Drip Branding

Pro – $99.00/month or $83.00/month/annual billing

  • 5,000 Subscribers
  • Unlimited Emails
  • Unlimited Users
  • Opt-In Widgets
  • API Access
  • Email Marketing Automation
  • Third-Party Integrations
  • Purchase Notifications
  • Lead Scoring
  • No Drip Branding

High Volume – request a quote

  • Custom Number of Subscribers

Pro – $99.00/month

  • 5,000 Subscribers
  • Unlimited Emails
  • Unlimited Users
  • Opt-In Widgets
  • API Access
  • Email Marketing Automation
  • Third-Party Integrations
  • Purchase Notifications
  • Lead Scoring
  • No Drip Branding

Three-week free trials are available for Basic and Pro plans. Those interested can sign-up on the website or contact sales via email.

User Satisfaction

Positive Social Media Mentions 192
Negative Social Media Mentions 15

We realize that when you choose to purchase a CRM Software it’s vital not only to find out how professionals score it in their reviews, but also to discover whether the actual clients and businesses that bought this software are genuinely happy with the service. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Drip reviews across a vast range of social media sites. The data is then displayed in a simple to understand way revealing how many people had positive and negative experience with Drip. With that information at hand you will be ready to make an informed buying choice that you won’t regret.

Technical details

Devices Supported

  • Windows
  • Mac
  • Web-based

Deployment

  • Cloud Hosted
  • Open API

Language Support

  • English

Pricing Model

  • Free
  • Monthly payment
  • Annual Subscription
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for Drip?

Drip offers access to its API and provides third-party integrations. The following are a few examples of applications and solutions Drip connects with:

  • WooCommerce
  • ThriveCart
  • Shopify
  • PayPal
  • Strip
  • Recurly
  • Salesforce
  • PipeDrive
  • io

Drip User Reviews

Drip average rating:

Average score
4.2/5 (14 user reviews)
4/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

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The most favorable review

Godfrey

PROS: Drip is very comprehensive in monitoring sales. It is an effective e-mail marketing tool that sends promotional materials that are relevant to the times.

CONS: There are a few areas Drip could further work on: save non-email contacts; allow text messaging; track full transactions, say, up to sale; and record offline work.

Reviewed 6 years ago

Read full review >

The least favorable review

Keeley

PROS: I'm very impressed with how it creates workflows very effectively. And the visuals make them very easy to grasp. I don't think there's anything like Drip.

CONS: There is much more to learn about Drip especially in the customization area. I wish Drip could provide a complete manual so we can unlock faster its full potential.

Reviewed 6 years ago

Read full review >

More reviews from 14 actual users:

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  • Latest
  • Most useful
  • Most positive
  • Most negative

Definitely a must-have

Read full review >
Antwan
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 16.11.2021 Company Size: 1-10 Employees Industry: Public Relations and Communications

PROS: I love that it can integrate with our e-commerce platforms. It has very precise analytics as it always gets the right segmentation of customers based on their behaviors.

CONS: We encountered some issues linking Facebook and Drip more seamlessly.

What do you think about this review?

Great Poor

Fantabulous tool

Read full review >
Mafalda
4/5

Overall impression

3/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 08.10.2021 Company Size: 1-10 Employees Industry: N/A

PROS: Drip really interacts with customers. It reminds them of items waiting in their carts, offers product suggestions, and proactively asks what made them stop the conversion journey, Drip can perform so many tasks that many businesses usually do using several different platforms.

CONS: I'm still learning how to maximize Drip further but would appreciate if the people behind Drip could give beginners a helping hand.

What do you think about this review?

Great Poor
Show More User Reviews (14)

E-marketing made more powerful

Read full review >
Shania
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 01.10.2021 Company Size: 1-10 Employees Industry: N/A

PROS: Drip has served as a one-stop-shop to our business needs. Despite having harboring features, it is surprisingly easy to use. But the biggest plus for me about drip is its round-the-clock customer care.

CONS: I would give it a five if it would add more template formats.

What do you think about this review?

Great Poor

Excellent

Read full review >
Federico
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 29.08.2021 Company Size: 1-10 Employees Industry: N/A

PROS: Sales surged over ten times! At a relatively low price point, Drip offers plenty of features that are easy to use and configure. The package includes basics like opt-in and templates, etc. while it has advanced capabilities in tags and categorizing your promotional emails based on the types of customers you plan to send them to.

CONS: We encounter short downtime from time to time. Finding your way within the platform was quite hard so a manual from Drip would be great. As for the design, I find it too basic. I think a background image, which Drip doesn't allow, would be more attention-grabbing.

What do you think about this review?

Great Poor

My one-year journey with Drip

Read full review >
Eliseo
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 20.08.2021 Company Size: 1-10 Employees Industry: Internet

PROS: Drip's visuals are tremendously amazing. I like that Drip fully automates the tasks at hand and that it only took a few hours for its setup. The dashboards are easy-to-use and constantly improves.

CONS: Our only but major issue with Drip is that their customer service providers offer different solutions for a single problem. This was confusing and compelled us to do several heavy changes in our newsletter.

What do you think about this review?

Great Poor

Effortless to learn!

Read full review >
Nayeli
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 29.06.2021 Company Size: 1-10 Employees Industry: Online Media

PROS: I had no difficulty figuring out how everything about Drip worked even as I am a beginner with marketing platforms. It syncs seamlessly with my shops in different e-commerce platforms. I can manage multiple accounts. And customer service is prompt and consistently provides expert solutions.

CONS: I wish it could lower its pricing a bit.

What do you think about this review?

Great Poor

Brought sunshine to my humdrum managing approach

Read full review >
Danny
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 25.05.2021 Company Size: 1-10 Employees Industry: N/A

PROS: Drip made my life easier as it provided ready-made templates to work on. It streamlined the overall workflow.

CONS: That my customers have zero issues with Drip is more than enough a source of satisfaction for me.

What do you think about this review?

Great Poor

Fantastic marketing tool

Read full review >
Gina
5/5

Overall impression

4/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 13.05.2021 Company Size: 1-10 Employees Industry: Cosmetics

PROS: I love that it makes emails and other marketing tools aesthetically appealing. It could determine which emails are better intended for certain types of potential customers.

CONS: I have zero complaints. Love it to the core.

What do you think about this review?

Great Poor

Superb tool that puts us in command

Read full review >
Jermey
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 26.03.2021 Company Size: 1-10 Employees Industry: N/A

PROS: Drip allows us to tailor-fit our deployment of each marketing e-mails but in a way that does not eat up your time.

CONS: My team and I spent a few weeks mastering how to maneuver through the system.

What do you think about this review?

Great Poor

Gives edge to small business players

Read full review >
Concepcion
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 30.01.2021 Company Size: 1-10 Employees Industry: Marketing and Advertising

PROS: I've been a marketer for five years and, based on the rewards we have been reaping so far, I think it's safe for me to say that Drip is a marvelous tool for small businesses. It's easy to use even for complex marketing campaigns.

CONS: While its analytics has been helpful in the marketing per se, it would be better to get a view of the resulting conversions as well. Setting up the platform also took a while.

What do you think about this review?

Great Poor

Superior features

Read full review >
Keeley
4/5

Overall impression

3/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 30.01.2020 Company Size: 1-10 Employees Industry: E-Learning

PROS: I'm very impressed with how it creates workflows very effectively. And the visuals make them very easy to grasp. I don't think there's anything like Drip.

CONS: There is much more to learn about Drip especially in the customization area. I wish Drip could provide a complete manual so we can unlock faster its full potential.

What do you think about this review?

Great Poor

Second to none

Read full review >
Zena
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 21.01.2020 Company Size: 1-10 Employees Industry: Entertainment

PROS: Drip is not just in the top-tier e-commerce marketing platforms; it is the benchmark of all superior ones. No matter how ambitious your marketing campaign, Drip can work it out and implement it smoothly.

CONS: Though I find Drip's customer care staff highly knowledgeable, I think it should still allow access to their support through phone. My other requests are that they lower the price slightly if it could.

What do you think about this review?

Great Poor

Designed to improve e-commerce

Read full review >
Godfrey
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 20.01.2020 Company Size: Industry: N/A

PROS: Drip is very comprehensive in monitoring sales. It is an effective e-mail marketing tool that sends promotional materials that are relevant to the times.

CONS: There are a few areas Drip could further work on: save non-email contacts; allow text messaging; track full transactions, say, up to sale; and record offline work.

What do you think about this review?

Great Poor

Tremendously beneficial

Read full review >
Marlen
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 18.01.2020 Company Size: 51-100 Employees Industry: Information Technology and Services

PROS: Everything about Drip is easy: setup, navigation, editing, viewing, customer segmentation; and integration. It is a remarkable, wide-ranging marketing solution at a very competitive price.

CONS: A small request would be being able to modify the segmentation of contact lists.

What do you think about this review?

Great Poor
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Drip user reviews

Definitely a must-have

Read full review >
Antwan
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 16.11.2021 Company Size: 1-10 Employees Industry: Public Relations and Communications

Fantabulous tool

Read full review >
Mafalda
4/5

Overall impression

3/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 08.10.2021 Company Size: 1-10 Employees Industry: N/A

E-marketing made more powerful

Read full review >
Shania
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 01.10.2021 Company Size: 1-10 Employees Industry: N/A

Excellent

Read full review >
Federico
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 29.08.2021 Company Size: 1-10 Employees Industry: N/A

My one-year journey with Drip

Read full review >
Eliseo
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 20.08.2021 Company Size: 1-10 Employees Industry: Internet
Louie Andre

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."

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