Veeva CRM Review

Veeva CRM is the first fully integrated multi-channel CRM solution designed for the life sciences industry, including drug companies, medical institutions, and healthcare organizations. The software, however, can also apply to a general corporate environment.

Veeva features a single platform to plan and execute CRM programs, from account profiles and influence networks to sales reporting and engagement history across channels. Whether for meetings, email management, lead generation, or a contact center, Veeva integrates these functions in a seamless ecosystem for effective, 360 planning. You can measure performance and key indicators across channels, while maintaining a central focus on the customer.

Likewise, you can scale up or down the features depending on your needs and without compromising the system’s other users. For example, explore advanced sales or marketing campaigns while keeping helpdesk consistent to measure outcomes. The vendor also claims to upgrade system three times a year without additional costs on you.

The software integrates with best-of-breed applications including pre-built apps. It’s also compatible with mobile browsers featuring a native feel for the major mobile OS.