NeuroLab by CoolTool is a suite of neuromarketing technologies and hardware developed to enable businesses and organizations conduct full-cycle neuromarketing research inside a single environment. The platform is used to help users test the effectiveness of their marketing digital and print-based advertising, videos, website responsiveness and usability, product packaging, product placement on shelf, and design among others.
NeuroLab boasts a number of technologies and automated technologies that deliver reliable and highly actionable data and insights that become the basis of the users’ marketing decisions and actions. These capabilities include eye tracking, emotion measurement, mouse tracking, EEG (electroencephalogram), surveys, heat mapping, opacity mapping, gaze plotting, etc.
Show MoreNeuroLab provides you with a plethora of neuromarketing tools that enables you to get powerful marketing insights from your customers effortlessly.
With a robust set of features such as eye tracking, brain activity, mouse tracking, emotion measurements, and surveys, you can collect the responses you need to create a big picture of how your videos, websites, product packaging and design impact performance, see where your efforts excel and fail, and enable you to make the adjustments needed to achieve your goals.
All these features and capabilities can be used individually or conducted altogether to help you gather better and more definitive responses that lead to better results and ROI.
One of the many advantaged NeuroLab brings to the table is that you and your team don’t have to be experts in neuromarketing technology to implement the software. NeuroLab comes with a plethora of ready-to-use automated methodologies that you can use right off the bat.
You can also build your own methodology using the materials you prefer. Either way, the software will collect and analyze all the data you gathered and present the information by automatically generating vivid charts, graphics, and visualizations that you and your team can easily understand and utilize.
Show MoreA. Gives the most reliable insights about customer behavior
Brian is National Sales & Marketing Director at the premium quality apparel manufacturing company. They have a couple of websites, both feature a very similar design. That said, their retail website loses some buyers is performing poorly in sales even when traffic is high.
Brian is not well-versed website development and he doesn’t need to as he has a lot on his plate. Still, he wants to understand what to fix and to start this process ASAP.
The problem is that he has no reliable UX/UI specialist or agency, and looking for an expert will take his time, efforts and, what’s more important – he still won’t be sure about the results of their work.
Here’s where Cooltool comes in. With the help of eye tracking and mouse tracking solutions, Brian, even without special background, can easily test his own website to find all possible “holes” in sales pipe. Eye tracking and mouse tracking today are the most accurate and trustful data in terms of website usability testing.
Features: eye tracking, mouse tracking, website usability testing.
B. Following trends in marketing and jumping out of competition
David works as a Global sales lead in the international marketing company. They provide pretty comprehensive market research services for their clients, but they kind of constantly looking for the ways to leverage their business direction.
In this regard, neuromarketing acts as a great vector of development for his company. Such Cooltool technologies like Emotions Measurement and Implicit Priming Testing, that they added to their regular surveying platform, pushed them out of competition and allowed to close a couple of big deals with famous brands.
Features: facial coding, emotions measurement, implicit test, survey platform
C. Julie is a Behavioral Scientist at a child diseases research center. Most of her tasks, if not all, are quite difficult to accomplish because she needs to find out the true reaction of the children to different influencers and stimuli.
She wants to use neuro devices – eye tracker and EEG – and some affordable software to use with them, but the price is usually quite high and doesn’t fit the budget of their center.
Cooltool is a company with high social responsibility. They grant 50% OFF for using our platform for academics, students, medical researchers. Julie was happy to find that good deeds are still possible.


Knowing that businesses have their own business-related needs, it is rational they steer clear of preferring a one-size-fits-all, ”best” business program. Still, it is difficult to find such application even among widely used software products. The best thing to do should be to write down the several essential functions that merit inspection like major features, budget, skill levels of staff members, business size, etc. After which, you must follow through the research thoroughly. Go over some of these CoolTool NeuroLab analyses and scrutinize each of the solutions in your list in detail. Such well-rounded product research can make sure you drop unfit software products and select the system that delivers all the benefits your company requires.
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CoolTool NeuroLab is one of the top 100 Survey Tools products
Every organization has different requirements and requires a system that can be personalized for their size, kind of workers and clients, and the specific industry they are in. For these reasons, no software can provide perfect tools out-of-the-box. When you search a software app, first be sure what you want it for. Read some CoolTool NeuroLab Survey Tools reviews and ask yourself do you desire basic tools or do you need complex tools? Are there any industry-specific functionalities that you are looking for? Get the answers to these queries to help your search. There are multiple elements that you need to reflect on and these include your finances, specific business wants, your company size, integration needs etc. Take your time, use a few free trials, and finally select the system that provides all that you require to enhance your organization competence and productivity.
CoolTool NeuroLab Pricing Plans:
Free
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CoolTool NeuroLab Pricing Plans:
Free Trial
Talent
Free
Guru
Contact vendor
CoolTool NeuroLab offers free and customized enterprise pricing plans. Contact the vendor to know more of their custom enterprise pricing and other details.
Talent – Free
Guru – Custom Enterprise Pricing
We know that when you decide to get a Survey Tools it’s important not only to find out how experts score it in their reviews, but also to discover whether the actual people and businesses that use this software are actually content with the product. Because of that need we’ve designer our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and CoolTool NeuroLab reviews across a broad array of social media sites. The data is then displayed in a simple to understand way revealing how many customers had positive and negative experience with CoolTool NeuroLab. With that information at your disposal you should be ready to make an informed business choice that you won’t regret.
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