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CoolTool NeuroLab Review
What is CoolTool NeuroLab?
NeuroLab by CoolTool is a suite of neuromarketing technologies and hardware developed to enable businesses and organizations conduct full-cycle neuromarketing research inside a single environment. The platform is used to help users test the effectiveness of their marketing digital and print-based advertising, videos, website responsiveness and usability, product packaging, product placement on shelf, and design among others.
NeuroLab boasts a number of technologies and automated technologies that deliver reliable and highly actionable data and insights that become the basis of the users’ marketing decisions and actions. These capabilities include eye tracking, emotion measurement, mouse tracking, EEG (electroencephalogram), surveys, heat mapping, opacity mapping, gaze plotting, etc.
Show MoreOverview of CoolTool NeuroLab Benefits
NeuroLab provides you with a plethora of neuromarketing tools that enables you to get powerful marketing insights from your customers effortlessly.
With a robust set of features such as eye tracking, brain activity, mouse tracking, emotion measurements, and surveys, you can collect the responses you need to create a big picture of how your videos, websites, product packaging and design impact performance, see where your efforts excel and fail, and enable you to make the adjustments needed to achieve your goals.
All these features and capabilities can be used individually or conducted altogether to help you gather better and more definitive responses that lead to better results and ROI.
One of the many advantaged NeuroLab brings to the table is that you and your team don’t have to be experts in neuromarketing technology to implement the software. NeuroLab comes with a plethora of ready-to-use automated methodologies that you can use right off the bat.
You can also build your own methodology using the materials you prefer. Either way, the software will collect and analyze all the data you gathered and present the information by automatically generating vivid charts, graphics, and visualizations that you and your team can easily understand and utilize.
Show MoreOverview of CoolTool NeuroLab Features
- Automated Technologies
- Eye Tracking
- Mouse Tracking
- Emotion Measurement
- Brain Activity Measurement / EEG (electroencephalogram)
- Surveys
- Implicit Priming Test
What Problems Will CoolTool NeuroLab Solve?
A. Gives the most reliable insights about customer behavior
Brian is National Sales & Marketing Director at the premium quality apparel manufacturing company. They have a couple of websites, both feature a very similar design. That said, their retail website loses some buyers is performing poorly in sales even when traffic is high.
Brian is not well-versed website development and he doesn’t need to as he has a lot on his plate. Still, he wants to understand what to fix and to start this process ASAP.
The problem is that he has no reliable UX/UI specialist or agency, and looking for an expert will take his time, efforts and, what’s more important – he still won’t be sure about the results of their work.
Here’s where Cooltool comes in. With the help of eye tracking and mouse tracking solutions, Brian, even without special background, can easily test his own website to find all possible “holes” in sales pipe. Eye tracking and mouse tracking today are the most accurate and trustful data in terms of website usability testing.
Features: eye tracking, mouse tracking, website usability testing.
B. Following trends in marketing and jumping out of competition
David works as a Global sales lead in the international marketing company. They provide pretty comprehensive market research services for their clients, but they kind of constantly looking for the ways to leverage their business direction.
In this regard, neuromarketing acts as a great vector of development for his company. Such Cooltool technologies like Emotions Measurement and Implicit Priming Testing, that they added to their regular surveying platform, pushed them out of competition and allowed to close a couple of big deals with famous brands.
Features: facial coding, emotions measurement, implicit test, survey platform
C. Julie is a Behavioral Scientist at a child diseases research center. Most of her tasks, if not all, are quite difficult to accomplish because she needs to find out the true reaction of the children to different influencers and stimuli.
She wants to use neuro devices – eye tracker and EEG – and some affordable software to use with them, but the price is usually quite high and doesn’t fit the budget of their center.
Cooltool is a company with high social responsibility. They grant 50% OFF for using our platform for academics, students, medical researchers. Julie was happy to find that good deeds are still possible.
Awards & Quality Certificates
CoolTool NeuroLab Position In Our Categories
Keeping in mind businesses have particular business-related needs, it is only rational they abstain from going for a one-size-fits-all, ideal business program. Regardless, it would be hard to chance on such a software product even among widely used software systems. The sensible thing to undertake can be to take note of the varied critical functions that necessitate consideration such as important features, pricing, technical skill levels of staff, organizational size, etc. After which, you should perform your product research systematically. Read some of these CoolTool NeuroLab review articles and explore the other software programs in your list more closely. Such well-rounded product research ascertain you weed out poorly fit software products and select the one which meets all the function your business requires in growing the business.
Position of CoolTool NeuroLab in our main categories:
TOP
100
CoolTool NeuroLab is one of the top 100 Survey Tools products
Each enterprise is different, and may require a particular type of Survey Tools solution that will be designed for their business size, type of clients and staff and even particular niche they support. It's not wise to count on finding a perfect software that is going to work for each company no matter what their history is. It may be a good idea to read a few CoolTool NeuroLab Survey Tools reviews first and even then you should pay attention to what the software is supposed to do for your company and your staff. Do you require a simple and intuitive app with just elementary features? Will you actually make use of the complex tools required by pros and large enterprises? Are there any particular tools that are especially useful for the industry you work in? If you ask yourself these questions it will be much easier to get a reliable app that will fit your budget.
How Much Does CoolTool NeuroLab Cost?
CoolTool NeuroLab Pricing Plans:
Free Trial
Talent
Free
Guru
Contact vendor
What are CoolTool NeuroLab pricing details?
CoolTool NeuroLab Pricing Plans:
Free Trial
Talent
Free
Guru
Contact vendor
CoolTool NeuroLab offers free and customized enterprise pricing plans. Contact the vendor to know more of their custom enterprise pricing and other details.
Talent – Free
- Access to all NeuroLab Technologies
- NeuroLab credits: 30 (new sign-up bonus)
- Limited reporting
- Email support
Guru – Custom Enterprise Pricing
- Access to all NeuroLab Technologies
- NeuroLab credits: according to your needs
- Mixed data collectors
- Unlimited reporting
- 24/7 support
- White label
User Satisfaction
Positive Social Media Mentions
0
Negative Social Media Mentions
0
We are aware that when you choose to purchase a Survey Tools it’s vital not only to find out how professionals rank it in their reviews, but also to find out if the real clients and companies that purchased this software are genuinely happy with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and CoolTool NeuroLab reviews across a broad range of social media sites. The information is then displayed in a simple to understand format indicating how many users had positive and negative experience with CoolTool NeuroLab. With that information at hand you will be ready to make an informed business decision that you won’t regret.
Video
Technical details
Devices Supported
- Windows
- Android
- Mac
- Web-based
Deployment
- Cloud Hosted
Language Support
- English
Pricing Model
- Free
- Quote-based
Customer Types
- Small Business
- Medium Business
What Support Does This Vendor Offer?
- phone
- live support
- training
- tickets
What integrations are available for CoolTool NeuroLab?
No information available.
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