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SAP CRM Review

SAP CRM
Our score: 9.0 User satisfaction: 99%

What is SAP CRM?

SAP CRM is a customer relationship and engagement platform built to greatly enhance your engagement capabilities and enable you to provide smooth and personalized customer experiences at every opportunity and across multiple channels.

With SAP CRM, you can choose to have the software deployed on the cloud or on-premise based on the implementation your business requires. Both options extend their functionality to smartphones and tablets.

The software improves your sales and marketing as you discover new insights that are covered deep under tons of customer and social information. You are able to boost customer engagement, drive sales, and streamline order-to-cash processes among others.

Overview of SAP CRM Benefits

SAP CRM brings to the table a set of advanced capabilities on top of core sales force automation that offer far beyond what traditional CRM features can provide. With SAP CRM, you are able to uncover insights that will give your sales teams the edge they need to sell smarter and improve their performance. SAP CRM makes it easy for businesses to simplify their sales processes with better customer engagement, accurate forecasting, and real-time pipeline management.

For your business to grow, you need to market your products and services. SAP CRM helps you target the right people based on their needs and wants. The good news is that you get all your data in real time, giving you everything you need to provide your customers and potential clients with contextual, personalized and relevant omni-channel experiences.

Whenever your customers come to shop at your digital stores, SAP CRM gives you the ability to supply them with a unique digital shopping experience through the channels they prefer – mobile, social, and e-commerce. Armed with high value and very actionable insights, you are able to customize their experiences based on actual data. SAP CRM also helps you manage your whole inventory in real time while still keeping costs on other areas of your operations minimal.

Overview of SAP CRM Features

  • Lead Management
  • Sales Force Automation
  • Contact History
  • Contact Management
  • Document Management
  • Sales Reports
  • Time Tracking
  • Pipeline Management
  • Email Marketing
  • Partner Management

SAP CRM Position In Our Categories

Bearing in mind companies have specific business-related demands, it is logical they avoid preferring a one-size-fits-all, ideal solution. Nevertheless, it would be hard to chance on such a software system even among widely used software solutions. The clever thing to do can be to set down the various vital factors which need deliberation like crucial features, plans, skill ability of the users, organizational size, etc. Next, you must conduct the research fully. Have a look at some of these SAP CRM evaluations and check out each of the software products in your list more closely. Such all-encompassing research ensure you stay away from unfit applications and pay for the one which provides all the aspects you require company requires.

Position of SAP CRM in our main categories:

TOP 50

SAP CRM is one of the top 50 CRM Software products

If you are considering SAP CRM it might also be beneficial to investigate other subcategories of CRM Software gathered in our database of SaaS software reviews.

Companies have different needs and requirements and no software platform can be perfect in such a situation. It is pointless to try to find a perfect off-the-shelf software system that fulfills all your business needs. The intelligent thing to do would be to customize the application for your unique requirements, employee skill levels, budget, and other factors. For these reasons, do not rush and invest in well-publicized leading systems. Though these may be widely used, they may not be the best fit for your unique needs. Do your homework, investigate each short-listed application in detail, read a few SAP CRM CRM Software reviews, contact the vendor for clarifications, and finally settle for the app that provides what you want.

How Much Does SAP CRM Cost?

SAP CRM Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Contact SAP CRM for enterprise pricing information and other product details. You can also submit a request for a free trial to see if the software is a perfect fit for your business.

User Satisfaction

Positive Social Media Mentions 111
Negative Social Media Mentions 1

We realize that when you make a decision to buy CRM Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and SAP CRM reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with SAP CRM. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

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Technical details

Devices Supported

  • Windows
  • Mac
  • Web-based

Deployment

  • Cloud Hosted
  • On Premise

Language Support

  • English
  • Dutch

Pricing Model

  • Quote-based

Customer Types

  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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SAP CRM Comparisons

SAP CRM user reviews

Helps to track sales and activities

Read full review >
Lisa
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 02.10.2019 Company Size: More than 100 Employees Industry: Oil & Energy

Analyzes data in real time

Read full review >
Deanna
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 10.09.2019 Company Size: More than 100 Employees Industry: Information Technology and Services

Simple for anyone to update data

Read full review >
Ray
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 08.09.2019 Company Size: More than 100 Employees Industry: Higher Education

Easy to manage multiple business units

Read full review >
Thomas
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 11.10.2018 Company Size: More than 100 Employees Industry: Entertainment

Ability to manage customers efficiently

Read full review >
Clyde
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 29.09.2018 Company Size: More than 100 Employees Industry: Construction

What are SAP CRM pricing details?

SAP CRM Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Contact SAP CRM for enterprise pricing information and other product details. You can also submit a request for a free trial to see if the software is a perfect fit for your business.

What integrations are available for SAP CRM?

No information available.

SAP CRM average rating:

Average score
5/5 (10 user reviews)
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Clyde

PROS: It makes everything look simple when you are using this CRM software. Since we use the business warehouse and ERP systems, we can easily integrate them with this tool for efficiency. It presents an attractive atmosphere on which you can do business with ease. We have stations in different locations and countries which makes our set up complex. Luckily, with the help of this product, we can manage data with the utmost efficiency in those remote locations which is a plus on our part. In short, the SAP CRM tool has made our work easier in terms of managing data among other functionalities it brings with it.

CONS: It has everything we need to manage the sales data in our system. However, it can prove to be a difficult product especially for new users. It has a learning curve which brings the need to train new staff members if you want them to use it. With me, I did not experience this problem but with most of our sales team, this was a tough mountain to climb. The bigger problem was with when you wanted to make changes into the system. Its complex functionalities were difficult to master within a short period and thus new users took a lot of time to learn and navigate around the tool.

Reviewed 1 year ago

Read full review >

The least favorable review

Saul

PROS: It acts a storage platform on which you can store data for your business regardless of the size. This helps us with our data as we can store it, analyze it and retrieve it whenever we need to. The search option is easily customizable which helps you to become better organized. For example, if you wanted to pull up certain information from your database, you can do with ease and speed. It helps you to set up the search feature the way you want which is convenient. The emails can be automated to suit the needs of your business. This means that you do not have to manually manage the emails which frees up your resources and thus more productive.

CONS: There are a few problems with this tool that I need to point out. Although it has what it takes to give us the best functionalities, it does not have an intuitive user interface. This means that, if you are not tech savvy or you clearly do not understand the field you want to analyze data in, it can be confusing. It has a learning curve for most new users which can be frustrating. The CRM part of the tool does not function as it should be. It does not push data into SAP and it is slow which could slow your entire process. At times, you may even get a time out and start all over again.

Reviewed 2 years ago

Read full review >

More reviews from 10 actual users:

Sort by:

Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

Helps to track sales and activities

Read full review >
Lisa
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 02.10.2019 Company Size: More than 100 Employees Industry: Oil & Energy

PROS: We have been able to experience a sense of reliability in using this product. Apart from it being highly customizable, it is a powerful tool. It brings the needed efficiency n terms of how we handle our customers and the live data. We can track all the activities of our customers on our site which helps us to serve them better. For future growth, we can use the SAP CRM product to pull up historical data for ease of decision making. This tool helps to analyze the trend in that data we have collected which will help s forecast on what to expect in future.

CONS: There are problems that need addressing in any software application. SAP CRM has the same feel when you use it. There are few glitches that can be improved by the development team. For example, it is not intuitive. New users find it difficult or complex to use as the features are not user friendly. You will require a lot of assistance from the account managers if you want to hack all the functionalities of this tool. To make the best use of it, you will need to take time to navigate each hurdle. Most SAP tools are simple to use unlike this one.

What do you think about this review? Great Poor

Analyzes data in real time

Read full review >
Deanna
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 10.09.2019 Company Size: More than 100 Employees Industry: Information Technology and Services

PROS: It has a powerful reporting functionality for any type of data you gather in your system. The user interface is simple for any user to get by and explore the features in the product. When it comes to integration, it is compatible with the BW and ERP and thus helpful on our side. The features are seamless which gives us a better user experience when using this product. You can manage all data and analyze it with ease under the same roof. For the reporting feature, it has charts and graphs to help you interpret the results of analysis better for reliable decision making.

CONS: For the client and data management functionalities, the tool was seamless. It did not have any major problems on that part. However, integration with outlook was not that intuitive. There were glitches in this functionality which was frustrating to begin with. It is a good thing that it is mobile friendly and cloud based, however the slow nature of this product for both of the cases did not go well with us. It would be better if it could be faster when running it on mobile devices or in its cloud based form. All in all, we are happy with what it has to offer for our business.

What do you think about this review? Great Poor

Simple for anyone to update data

Read full review >
Ray
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 08.09.2019 Company Size: More than 100 Employees Industry: Higher Education

PROS: Working in a school setting, you have a lot of education relate data to deal with. When you have bulk information of that sort, it can be strenuous if you do not have the right system or program to handle that data. SAP CRM has helped us achieve better organization and data management for students with ease. Its features are seamless which allows us to collect, store and retrieve data whenever we want. It acts as a database for your students’ information which can be easily accessed. With this tool, you can never go wrong when it comes to data management.

CONS: Despite it being seamless in terms of functionalities, you have to know what it takes before you embark on using this product. There are some features which are blocked and will require permissions if you are to use them. If this is not the case, then you will not be able to attain your objective. In short, you have to know how to navigate the tool before you can fully implement it to do the work for you. Failure to this, it might disappoint you all the way. Take time to learn the feature and how they relate with your work before taking a dive.

What do you think about this review? Great Poor

Easy to manage multiple business units

Read full review >
Thomas
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 11.10.2018 Company Size: More than 100 Employees Industry: Entertainment

PROS: It is the utmost solution when you want to manage multiple units in your business or company. This is due to the fact that it allows for multiple add-ins and thus you can install them into your system depending on your business needs. It is highly customizable when you want to create tailored reports. Since I am in the finance industry, I can utilize this tool when coming up with such reports. The sub ledger capture feature is ideal when I want to track revenue and expenses for my business. In short, it makes my work easier and less time consuming.

CONS: The whole process of finding your way around the tool can be an outdated one and the experience is not user friendly. The appearance of the user interface is not what you would expect for a modern tool such as the SAP CRM. Despite it being exceptionally great in terms of managing data and analysis, there are few obstacles you have to deal with before you get to the good stuff. To understand how each feature works or how to use it, you will need guidance every step of the way or else you will get lost on the way.

What do you think about this review? Great Poor

Ability to manage customers efficiently

Read full review >
Clyde
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 29.09.2018 Company Size: More than 100 Employees Industry: Construction

PROS: It makes everything look simple when you are using this CRM software. Since we use the business warehouse and ERP systems, we can easily integrate them with this tool for efficiency. It presents an attractive atmosphere on which you can do business with ease. We have stations in different locations and countries which makes our set up complex. Luckily, with the help of this product, we can manage data with the utmost efficiency in those remote locations which is a plus on our part. In short, the SAP CRM tool has made our work easier in terms of managing data among other functionalities it brings with it.

CONS: It has everything we need to manage the sales data in our system. However, it can prove to be a difficult product especially for new users. It has a learning curve which brings the need to train new staff members if you want them to use it. With me, I did not experience this problem but with most of our sales team, this was a tough mountain to climb. The bigger problem was with when you wanted to make changes into the system. Its complex functionalities were difficult to master within a short period and thus new users took a lot of time to learn and navigate around the tool.

What do you think about this review? Great Poor

Integrates well with our ERP

Read full review >
Yvonne
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 29.08.2018 Company Size: More than 100 Employees Industry: Consumer Goods

PROS: It has a simple user interface. Anyone can take the time to learn how to use this tool. When it comes to the search feature, it is highly recommended as you can find anything you are looking for. You can also sub search different categories of data or information within the system making it an ideal solution for your search problems. The knowledge management feature is also helpful if you want to know more about how to use this product. It is populated with documents which contain information about how to deal with some situations when you face them during the course of using SAP CRM.

CONS: There are some things that I don’t like about this tool. In terms of functionality, it is an amazing tool. However, when it comes to features such as the interaction section and the back option, they can be difficult to deal with. For the part of interaction section, it can take most of your data space which is not convenient. I do not see the need for this section being included into the system and regard it as a waste of space on my part. For the back option, I sometimes find myself using the browser back option, as it is web based, instead of the system’s back option. This can be frustrating when you make that mistake.

What do you think about this review? Great Poor

Promotes better customer service

Read full review >
Saul
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 06.04.2018 Company Size: More than 100 Employees Industry: Chemicals

PROS: It acts a storage platform on which you can store data for your business regardless of the size. This helps us with our data as we can store it, analyze it and retrieve it whenever we need to. The search option is easily customizable which helps you to become better organized. For example, if you wanted to pull up certain information from your database, you can do with ease and speed. It helps you to set up the search feature the way you want which is convenient. The emails can be automated to suit the needs of your business. This means that you do not have to manually manage the emails which frees up your resources and thus more productive.

CONS: There are a few problems with this tool that I need to point out. Although it has what it takes to give us the best functionalities, it does not have an intuitive user interface. This means that, if you are not tech savvy or you clearly do not understand the field you want to analyze data in, it can be confusing. It has a learning curve for most new users which can be frustrating. The CRM part of the tool does not function as it should be. It does not push data into SAP and it is slow which could slow your entire process. At times, you may even get a time out and start all over again.

What do you think about this review? Great Poor

Enhances better decision making

Read full review >
Kelvin
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 03.04.2018 Company Size: More than 100 Employees Industry: Food & Beverages

PROS: It has made it possible for us to track orders from the time they are made to when a customer makes payment. We use SAP CRM to handle all data that takes place in the entire process of transaction. With such a tool, we can integrate it with our already deployed systems to help us track data in the right manner. As a result, eliminate repetition of data and speed up the transaction process. Customers are thus able to get what they want faster as the product is accurate and fast in processing of data. With this tool, it is easy to understand the data you have collected or recorded after analysis.

CONS: We found the whole process of account planning tiring and time consuming. When it came to promotions, this tool offers individual plans for our customers. This means that you have to come up with one for each customer or group of customers depending on what they are looking for. This proved to be a lot of work on our part or on the part of the account manager. It would be better if they provided a plan that caters for all customers instead of individual needs. This would save a lot of time and take much pressure from us. Despite all this, we love what this tool has to offer.

What do you think about this review? Great Poor

Reliable for your marketing campaigns

Read full review >
Walter
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 26.03.2018 Company Size: More than 100 Employees Industry: Internet

PROS: In our sales and marketing efforts, we depend on SAP CRM to help us manage all that. It helps us to track and manage leads at all levels until they become customers. With this CRM tool, it is possible to know how customers or prospects interact with our company so that we can find better ways to improve customer service or engagement for improved sales. The SAP CRM product improves visibility of our business operations as we can detect a problem with ease through the technical support and thus attract more customers on our end. In the process, we can know which campaign works and direct resources there for better results. In the end, we get to save on the cost of customer service and marketing in general.

CONS: There is much to like about the SAP CRM tool. However, in a less similar capacity, there are few things which can be off about this product. It focuses more on the end user development which gives room for error. Most end users are not skilled or do not have adequate knowledge which about low quality standards as a result. With the speed that comes with the end user development in this tool, there are high chances that you will make errors that will translate to the low quality of the outcome. It would be better if it did not focus more on the end user development as this would eliminate most of those errors.

What do you think about this review? Great Poor

Efficient in data management for your business

Read full review >
Otis
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 23.12.2017 Company Size: More than 100 Employees Industry: Computer Software

PROS: If you have bulk data that needs analyzing or storing, you have the SAP CRM to go with. It is a powerful tool which accommodates your business needs in full. It does not matter how small or how large your business is, this tool is designed to accommodate any magnitude of needs your business may have. Such a capacity can be helpful for your business processes. If you want to manage customer data or business operation data, you can do so with ease. It is an end to end solution for data management and analysis needs of any company. This gives you the assurance you need to stay up to date.

CONS: Despite it being an end to end solution for your business needs, it features are too complicated for my understanding. It solves multiple problems and you have to hack all these solutions within a short period. This makes the learning curve steep which can be frustrating. Even when you think you have everything under control, you reach a point where you get stuck. I would wish for the interface to be simple and have an organized way through which each feature solves a particular problem. This would help you to learn how to use the product by way of what each feature does which would be simpler.

What do you think about this review? Great Poor
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Reviewed By Jenny Chang
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