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Affinity REVIEW

CRM Software

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What is Affinity?

Affinity is a customer relationship management solution that derives insights from relationships that are found within and outside the user’s network. The software utilizes relationship intelligence to help businesses and organizations unravel high-quality data that lie hidden in relationship bonds, enabling them to discover opportunities for introductions that lead to the next project, contract, or deal.

With Affinity, businesses and organizations are able to collect and manage intelligence from people and companies they interacted with and automatically update all the information in real-time. Its AI-powered natural language processing and machine learning allow Affinity to recognize the relationships’ strength, providing users with a clear picture of how strong (or weak) their relationships are with their partners, clients, and potential customers.

Having insights into these relationships and its dynamics, users can formulate the best approach to further strengthen these bonds, discover paths for introductions to other opportunities, and further expand their network for more leverage, introductions, and opportunities.

Overview of Affinity Benefits

Maximize Your Relationships

With Affinity, you can leverage your network, dive into your existing relationships with your clients and partners and find resources that can lead you to warm introductions. The software collects and analyzes current information in real-time, providing you with updates you need to make the engaging introductions and turn those introductions into business opportunities

Affinity’s powerful machine learning technology and AI-powered natural language processing allow it to evaluate the strength of your relationships with any contact, company, or partner. You gain a deep understanding about how your relationships are with your customers and partners, helping you create and implement a more effective approach on how to work on these relationships and effectively leverage them so you can pave the way to warm introductions and ultimately convert those introductions into opportunities.

Discovers Connections Outside Your Network

Opportunities are not limited to the relationships you have in your network. With Affinity, you can go further and discover relationships that exist outside of it. The software helps you access those hidden relationships and fully leverage them to widen your network even more with Affinity’s Alliances. With Affinity Alliances, you dig deeper into your team members’ network and identify potential contacts that you can turn into allies and eventually resources to leverage introductions and opportunities.

Overview of Affinity Features

  • Collective intelligence
  • AI-Powered machine-learning
  • Natural language processing
  • Affinity Alliances
  • Automatic data capture
  • Automatic file capture
  • Automatic deduplication
  • Task automation
  • Team Synchronization
  • Templates and custom reports
  • Holistic view
  • Simplified workflow
  • Advanced filtering
  • Mobile applications
  • Chrome Extension
  • Customized CRM
  • Enterprise-Grade Security

What Problems Will Affinity Solve?

Look for warm introductions

Problem: Today, many people turn to LinkedIn, Facebook and other social networks to figure out who in their network knows someone at an organization that they’re trying to get introduced to, whether for sales, partnerships, investment, or other business opportunities. Unfortunately, these social networks can’t tell you how well someone knows someone else, so users ask for introductions from people who actually aren’t very well connected.

Solution: Affinity uses machine learning and natural language processing to determine relationship strength so that you always know which person within your network has the strongest relationship to the person you’re trying to connect with and you always know who is in the best position to make a warm introduction.

Eliminate data entry

Problem: Typical CRM systems require users to log calls, make notes, and generally do a lot of manual data entry in order to maintain the system and keep it useful.

Solution: Affinity automatically tracks all of your emails and calendar invites and uploads it to the system, thereby eliminating data entry for CRM systems.

Generate real-time Reports

Problem: It takes time to generate reports and gain comprehensive customer insights.

Solution: With Affinity, users can pull up reports of the latest communications between themselves and any contacts or organizations they’re in touch with, or any contacts or organizations that other people on their team are in touch with. Reports are generated in real-time, so even an email sent a minute ago is tracked in the system. The platform even includes historical archives so that you can view relationships and communications going back in time.

Awards & Quality Certificates


Affinity Position In Our Categories

Position of Affinity in our main categories:


Affinity is one of the top 20 CRM Softwareproducts


Affinity is one of the 20
CRM Software products

If you are considering Affinity it may also be a good idea to analyze other subcategories of Best CRM Software listed in our base of B2B software reviews.Customer Service Software, Online CRM Software, Social CRM Software

Since each enterprise has specific business requirements, it is advisable for them to abstain from seeking a one-size-fits-all ideal software application. Needless to say, it would be useless to try to find such a platform even among widely used software solutions. The intelligent thing to do would be to jot down the various important factors that require consideration such as key features, finances, skill levels of staff members, company size etc. Then, you should do your homework thoroughly. Read some Affinity reviews and investigate each of the other apps in your shortlist in detail. Such comprehensive research can make certain you weed out ill-fitting platforms and choose the app that presents all the features you need for business success.

How Much Does Affinity Cost?

Affinity Pricing Plans:
Free trial
Quote-Based Plan
Contact vendor

Affinity provides information on their basic and enterprise pricing options by request.

User Satisfaction

We realize that when you make a decision to buy CRM Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Affinity reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Affinity. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.






Technical details

Devices Supported
  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based
Language Support
  • English
Pricing Model
  • Quote-based
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
  • Cloud Hosted

What Support Does This Vendor Offer?


What are Affinity pricing details?

Affinity Pricing Plans:
Free trial
Quote-Based Plan
Contact vendor

Affinity provides information on their basic and enterprise pricing options by request.

What integrations are available for Affinity?

Affinity integrates with the following business systems and applications:

  • Zapier
  • MailChimp
  • Evernote
  • Gmail

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