Affinity Review

Our score: 9.1 User satisfaction: N/A

What is Affinity?

Affinity is a customer relationship management solution that derives insights from relationships that are found within and outside the user’s network. The software utilizes relationship intelligence to help businesses and organizations unravel high-quality data that lie hidden in relationship bonds, enabling them to discover opportunities for introductions that lead to the next project, contract, or deal.

With Affinity, businesses and organizations are able to collect and manage intelligence from people and companies they interacted with and automatically update all the information in real-time. Its AI-powered natural language processing and machine learning allow Affinity to recognize the relationships’ strength, providing users with a clear picture of how strong (or weak) their relationships are with their partners, clients, and potential customers.

Having insights into these relationships and its dynamics, users can formulate the best approach to further strengthen these bonds, discover paths for introductions to other opportunities, and further expand their network for more leverage, introductions, and opportunities.

Overview of Affinity Benefits

Maximize Your Relationships

With Affinity, you can leverage your network, dive into your existing relationships with your clients and partners and find resources that can lead you to warm introductions. The software collects and analyzes current information in real-time, providing you with updates you need to make the engaging introductions and turn those introductions into business opportunities

Affinity’s powerful machine learning technology and AI-powered natural language processing allow it to evaluate the strength of your relationships with any contact, company, or partner. You gain a deep understanding about how your relationships are with your customers and partners, helping you create and implement a more effective approach on how to work on these relationships and effectively leverage them so you can pave the way to warm introductions and ultimately convert those introductions into opportunities.

Discovers Connections Outside Your Network

Opportunities are not limited to the relationships you have in your network. With Affinity, you can go further and discover relationships that exist outside of it. The software helps you access those hidden relationships and fully leverage them to widen your network even more with Affinity’s Alliances. With Affinity Alliances, you dig deeper into your team members’ network and identify potential contacts that you can turn into allies and eventually resources to leverage introductions and opportunities.

Overview of Affinity Features

  • Collective intelligence
  • AI-Powered machine-learning
  • Natural language processing
  • Affinity Alliances
  • Automatic data capture
  • Automatic file capture
  • Automatic deduplication
  • Task automation
  • Team Synchronization
  • Templates and custom reports
  • Holistic view
  • Simplified workflow
  • Advanced filtering
  • Mobile applications
  • Chrome Extension
  • Customized CRM
  • Enterprise-Grade Security

What Problems Will Affinity Solve?

Look for warm introductions

Problem: Today, many people turn to LinkedIn, Facebook and other social networks to figure out who in their network knows someone at an organization that they’re trying to get introduced to, whether for sales, partnerships, investment, or other business opportunities. Unfortunately, these social networks can’t tell you how well someone knows someone else, so users ask for introductions from people who actually aren’t very well connected.

Solution: Affinity uses machine learning and natural language processing to determine relationship strength so that you always know which person within your network has the strongest relationship to the person you’re trying to connect with and you always know who is in the best position to make a warm introduction.

Eliminate data entry

Problem: Typical CRM systems require users to log calls, make notes, and generally do a lot of manual data entry in order to maintain the system and keep it useful.

Solution: Affinity automatically tracks all of your emails and calendar invites and uploads it to the system, thereby eliminating data entry for CRM systems.

Generate real-time Reports

Problem: It takes time to generate reports and gain comprehensive customer insights.

Solution: With Affinity, users can pull up reports of the latest communications between themselves and any contacts or organizations they’re in touch with, or any contacts or organizations that other people on their team are in touch with. Reports are generated in real-time, so even an email sent a minute ago is tracked in the system. The platform even includes historical archives so that you can view relationships and communications going back in time.

Awards & Quality Certificates

An award given to products that have recently entered the market but are already becoming very popular
This certificate is granted to products that offer especially good user experience. We evaluate how easy it is to start using the product and how well-designed its interface and features are to facilitate the work process.

Affinity Position In Our Categories

Because companies have particular business-related demands, it is practical they avoid getting a one-size-fits-all, “perfect” software. Still, it would be futile to try to come across such application even among well-known software systems. The correct step to do would be to shortlist the various vital functions that necessitate consideration such as key features, pricing, skill capability of staff, organizational size, etc. After which, you must follow through the research through and through. Browse through some Affinity review articles and look over each of the software solutions in your list in detail. Such all-encompassing research makes sure you stay away from unfit apps and subscribe to the system which meets all the tools you require company requires.

Position of Affinity in our main categories:

TOP 50

Affinity is one of the top 50 CRM Software products

If you are interested in Affinity it may also be beneficial to investigate other subcategories of CRM Software listed in our database of SaaS software reviews.

It's crucial to keep in mind that hardly any software in the CRM Software category is going to be an ideal solution able to fulfill all the needs of different business types, sizes and industries. It may be a good idea to read a few Affinity CRM Software reviews first as specific software may perform well exclusively in a really narrow set of applications or be designed with a very specific type of industry in mind. Others might function with an intention of being easy and intuitive and therefore lack advanced functionalities desired by more experienced users. There are also software that focus on a large group of customers and give you a powerful feature toolbox, but this usually comes at a more expensive price of such a software. Ensure you're aware of your needs so that you choose a solution that provides exactly the elements you look for.

How Much Does Affinity Cost?

Affinity Pricing Plans:

Free Trial

Quote-Based Plan

Contact vendor

Affinity provides information on their basic and enterprise pricing options by request.

User Satisfaction

Positive Social Media Mentions 0
Negative Social Media Mentions 0

We realize that when you make a decision to buy CRM Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Affinity reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Affinity. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.


Technical details

Devices Supported

  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based


  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are Affinity pricing details?

Affinity Pricing Plans:

Free Trial

Quote-Based Plan

Contact vendor

Affinity provides information on their basic and enterprise pricing options by request.

What integrations are available for Affinity?

Affinity integrates with the following business systems and applications:

  • Zapier
  • MailChimp
  • Evernote
  • Gmail

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Reviewed By Jenny Chang
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