Affinity is a customer relationship management solution that derives insights from relationships that are found within and outside the user’s network. The software utilizes relationship intelligence to help businesses and organizations unravel high-quality data that lie hidden in relationship bonds, enabling them to discover opportunities for introductions that lead to the next project, contract, or deal.
With Affinity, businesses and organizations are able to collect and manage intelligence from people and companies they interacted with and automatically update all the information in real-time. Its AI-powered natural language processing and machine learning allow Affinity to recognize the relationships’ strength, providing users with a clear picture of how strong (or weak) their relationships are with their partners, clients, and potential customers.
Having insights into these relationships and its dynamics, users can formulate the best approach to further strengthen these bonds, discover paths for introductions to other opportunities, and further expand their network for more leverage, introductions, and opportunities.
Show MoreMaximize Your Relationships
With Affinity, you can leverage your network, dive into your existing relationships with your clients and partners and find resources that can lead you to warm introductions. The software collects and analyzes current information in real-time, providing you with updates you need to make the engaging introductions and turn those introductions into business opportunities
Affinity’s powerful machine learning technology and AI-powered natural language processing allow it to evaluate the strength of your relationships with any contact, company, or partner. You gain a deep understanding about how your relationships are with your customers and partners, helping you create and implement a more effective approach on how to work on these relationships and effectively leverage them so you can pave the way to warm introductions and ultimately convert those introductions into opportunities.
Discovers Connections Outside Your Network
Opportunities are not limited to the relationships you have in your network. With Affinity, you can go further and discover relationships that exist outside of it. The software helps you access those hidden relationships and fully leverage them to widen your network even more with Affinity’s Alliances. With Affinity Alliances, you dig deeper into your team members’ network and identify potential contacts that you can turn into allies and eventually resources to leverage introductions and opportunities.
Show MoreLook for warm introductions
Problem: Today, many people turn to LinkedIn, Facebook and other social networks to figure out who in their network knows someone at an organization that they’re trying to get introduced to, whether for sales, partnerships, investment, or other business opportunities. Unfortunately, these social networks can’t tell you how well someone knows someone else, so users ask for introductions from people who actually aren’t very well connected.
Solution: Affinity uses machine learning and natural language processing to determine relationship strength so that you always know which person within your network has the strongest relationship to the person you’re trying to connect with and you always know who is in the best position to make a warm introduction.
Eliminate data entry
Problem: Typical CRM systems require users to log calls, make notes, and generally do a lot of manual data entry in order to maintain the system and keep it useful.
Solution: Affinity automatically tracks all of your emails and calendar invites and uploads it to the system, thereby eliminating data entry for CRM systems.
Generate real-time Reports
Problem: It takes time to generate reports and gain comprehensive customer insights.
Solution: With Affinity, users can pull up reports of the latest communications between themselves and any contacts or organizations they’re in touch with, or any contacts or organizations that other people on their team are in touch with. Reports are generated in real-time, so even an email sent a minute ago is tracked in the system. The platform even includes historical archives so that you can view relationships and communications going back in time.


Because businesses have distinctive business-related demands, it is rational they steer clear of deciding on a one-size-fits-all, “perfect” software. At any rate, it is troublesome to discover such application even among widely used software products. The practicable step to do is to tabulate the several major functions that necessitate inspection including crucial features, price terms, technical skill levels of staff members, organizational size, etc. Then, you should do the product research through and through. Have a look at these Affinity review articles and check out the other software systems in your shortlist more closely. Such all-encompassing research guarantees you weed out mismatched apps and subscribe to the one which includes all the aspects your company requires.
Position of Affinity in our main categories:
Affinity is one of the top 50 CRM Software products
If you are interested in Affinity it may also be beneficial to investigate other subcategories of CRM Software gathered in our base of B2B software reviews.
Since each organization has unique business needs, it is prudent for them to refrain from searching for a one-size-fits-all perfect software system. Needless to say, it would be useless to try to find such a system even among widely used software solutions. The intelligent thing to do would be to list the various essential factors that need consideration such as key features, finances, skill levels of employees, company size etc. Then, you should do your homework thoroughly. Read some Affinity CRM Software reviews and check out each of the other solutions in your shortlist in detail. Such comprehensive homework can make sure you reject ill-fitting platforms and choose the solution that offers all the aspects you need for business success.
Affinity Pricing Plans:
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Affinity Pricing Plans:
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Quote-Based Plan
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Affinity provides information on their basic and enterprise pricing options by request.
We are aware that when you decide to get a CRM Software it’s important not only to learn how experts evaluate it in their reviews, but also to discover whether the actual users and businesses that purchased these solutions are actually satisfied with the service. That’s why we’ve devised our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and Affinity reviews across a wide range of social media sites. The information is then featured in an easy to digest way revealing how many clients had positive and negative experience with Affinity. With that information at hand you will be prepared to make an informed purchasing decision that you won’t regret.
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