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BlueConic Review

BlueConic
Our score: 7.8 User satisfaction: 100%

What is BlueConic?

BlueConic is a customer data platform that helps in collecting, segregating, and activating customer information. It also offers rich plug-and-play visualizations as well as engaging reports presented in dashboards that you can share with colleagues and other stakeholders.

With BlueConic, not only can you gather information about your customers from any channel, but you can also unify them in a single interface. Segmenting them becomes easier and you can even take advantage of the predictive behavioral segments the platform offers.

Aside from that, BlueConic offers the means to activate data across your ecosystem when the right time comes. As a result, you can launch a marketing campaign that is truly targeted.

Overview of BlueConic Benefits

Amalgamated Customer Profiles

When you have multiple sources for customer data, it is imperative that you unify customer profiles to better gain transparency into your consumers. BlueConic assists you in this regard by letting you see into individual attributes. You can create well-rounded customer profiles. These even update automatically, thus providing you with an updated and current view of your customer base at any time.

Certified Connections

BlueConic has over 60 certified connectors with a vast array of marketing and advertising platforms. With these integrations, you can collect information about your customers from any channel. The setup process is also easy because these connectors are built-in. As such, you can begin gathering data from your technology stack right away.

Custom Customer Segments

If your company has a unique target market, BlueConic can aid you in creating your custom segments. It takes less than two minutes to do so since you can simply select from any profile attributes. The data you gain also get real-time updates, giving you the ability to act on the spot regarding customer intent.

Instant Data Activation

With BlueConic, you can do away with latent data. The solution proffers control over customer data to you for you to target prospects precisely. Among the tools it has for this initiative are a one-on-one recommendations engine that is backed by machine learning and a built-in conversation personalization component. Using these, you can activate customer data for spot-on marketing with ease.

Operational Insights

BlueConic is equipped with plug-and-play visualizations that allow you to get a full yet engaging view into your customers. These data analyses also offer customer lifecycle insights that let you take advantage of every marketing and advertising opportunity.With that, you can make your business more profitable.

Overview of BlueConic Features

  • Individual Marketing Attributes
  • Progressive Profiling
  • Identity Resolution
  • Certified Integrations
  • Platform-agnostic Data Collection
  • Real-time Customer Segmentation
  • Data Activation
  • Built-in Personalization
  • Plug-and-Play Visualizations
  • Customer Lifecycle Insights
  • Dashboard Sharing

BlueConic Position In Our Categories

Knowing that businesses have distinctive business demands, it is prudent that they steer clear of adopting an all-encompassing, ”best” software solution. However, it would be futile to try to pinpoint such an app even among sought-after software systems. The logical step to undertake would be to make a list of the various important aspects which call for a inspection like key features, budget, skill ability of staff members, company size, etc. After which, you must conduct your product research thoroughly. Browse over some of these BlueConic evaluations and check out each of the software solutions in your list more closely. Such comprehensive product investigation ascertains you drop ill-fitting apps and subscribe to the one which includes all the tools you require business requires in growing the business.

Position of BlueConic in our main categories:

TOP 100

BlueConic is one of the top 100 Customer Experience Management Software products

If you are interested in BlueConic it may also be a good idea to examine other subcategories of Customer Experience Management Software listed in our database of B2B software reviews.

Every organization has different needs and requires a software that can be personalized for their size, type of employees and customers, and the particular industry they are in. For these reasons, no system can provide perfect functionality out-of-the-box. When you look for a software app, first be sure what you want it for. Read some BlueConic Customer Experience Management Software reviews and ask yourself do you want basic functionality or do you want advanced features? Are there any industry-specific tools that you are looking for? Get the answers to these queries to help your search. There are lots of aspects that you need to mull over and these include your finances, particular business wants, your organization size, integration needs etc. Take your time, use a few free trials, and finally zero in on the platform that provides all that you want to improve your company competence and productivity.

How Much Does BlueConic Cost?

BlueConic Pricing Plans:

Free Trial

Pyxis

Free

Chamaeleon

from $500/month/annual billing

Phoenix

from $2,000/month/annual billing

Hydra

Contact vendor

BlueConic has three tiers of enterprise pricing and a free plan. An overview is given below to help you arrive at a decision.

Pyxis – Free

Chamaeleon – from  $500.00/month/annual billing

Phoenix – from  $2,000.00/month/annual billing

Hydra – request pricing information

All packages have the following inclusions:

  • Unlimited Data Collection
  • Dynamic Audience Segmentation
  • Intuitive Personalization Engine
  • Integrations
  • Insight Visualizations & Reporting
  • Onboarding & Training
  • Quarterly Progression Sessions

User Satisfaction

Positive Social Media Mentions 30
Negative Social Media Mentions 0

We realize that when you make a decision to buy Customer Experience Management Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and BlueConic reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with BlueConic. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Free
  • Annual Subscription
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are BlueConic pricing details?

BlueConic Pricing Plans:

Free Trial

Pyxis

Free

Chamaeleon

from $500/month/annual billing

Phoenix

from $2,000/month/annual billing

Hydra

Contact vendor

BlueConic has three tiers of enterprise pricing and a free plan. An overview is given below to help you arrive at a decision.

Pyxis – Free

Chamaeleon – from  $500.00/month/annual billing

Phoenix – from  $2,000.00/month/annual billing

Hydra – request pricing information

All packages have the following inclusions:

  • Unlimited Data Collection
  • Dynamic Audience Segmentation
  • Intuitive Personalization Engine
  • Integrations
  • Insight Visualizations & Reporting
  • Onboarding & Training
  • Quarterly Progression Sessions

What integrations are available for BlueConic?

BlueConic has certified connections with advertising, customer data and CRM, DMP, email marketing, and web services and applications like the following:

  • AdRoll
  • App Nexus
  • Facebook Advertising
  • Acxiom
  • Marketo
  • Selligent
  • Adobe Audience Manager
  • BlueKai
  • Relay42
  • Bronto
  • Oracle Eloqua
  • MailChimp
  • Amazon Kinesis
  • IFTTT
  • Qubit
  • Drupal
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Reviewed By Louie Andre
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