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Drift Review

Drift
Our score: 8.9 User satisfaction: 100%

What is Drift?

Drift is a live chat messaging solution intended for marketing and sales teams. it offers conversation-like communication right from your website or other contact channels which are transformed into robust marketing platforms so you can better promote your products and close more deals.

The solution is flexible and scalable, allowing you to perform live chat with your customers across email, chat, mobile, and online sites. With Drift, you can do lead qualification, do real-time responses, and automate sales call schedules, among others. The software is available in a range of plans for SMBs and small teams as well as for full customer service departments of large enterprises.

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Overview of Drift Benefits

Closed sales deals mean more income for your company. Drift.com was intelligently designed to help your marketing and sales teams secure more customers. The Drift dashboard feature allows you to view how your interactions affect your business and performance metrics. You will know exactly how many meetings you booked, how many leads you acquired, and how many conversations you are able to generate.

Drift’s conversation and agent report features enable you to have an overview of your agent’s productivity within the app. It gives you the total count of how many interactions they have, the number of meetings they booked, identified leads and even how fast each conversation was handled.

Drift is tightly integrated with other third-party applications to facilitate access to data. This function allows you to use the tools that you already have and merge it with Drift’s integrations to produce a powerful tool that’s tailor-made to suit your company’s needs. Use the app’s bots with your knowledge base support, and let the bots work for you by redirecting your customers to find the correct answers to their frequently asked questions.

Drift’s unique playbooks is a feature that takes some of the load off your shoulders, and lets you focus on more important ones. The Inbound sales playbook uses sliders, announcements, and takeovers to identify and reach out to a specific group of prospects and send them invitations via email. The Outbound sales playbook allow you to connect with your prospects on your website upon arriving, by sending them personalized messages so they can chat with you in real-time.

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Overview of Drift Features

  • Enriched Data
  • Saved Replies
  • Book Meetings
  • Email Fallback
  • Chat Targeting
  • Activity History
  • Rep Profiles
  • Agent Status
  • Live View
  • Follow Contacts
  • Dynamic Routing
  • Smart Notifications
  • Lead Bot
  • Knowledge Bot
  • Advanced Targeting
  • Conversation Qualified Leads
  • Inbound and Outbound Sales Playbook
  • Email Playbooks
  • #DriftLinks
  • Overall Performance Metrics
  • Per Playbook Reporting
  • Conversation Reporting
  • Agent Reporting

Drift Position In Our Categories

Knowing that companies have particular business requirements, it is practical they avoid getting a one-size-fits-all, ideal software product. However, it is nearly futile to try to stumble on such an app even among recognizable software systems. The practical thing to do is to write the numerous key functions that merit research like critical features, price terms, skill aptitude of the users, business size, etc. Next, you should conduct the product research through and through. Have a look at some of these Drift analyses and scrutinize the other software systems in your shortlist in detail. Such detailed product investigation ascertain you keep away from poorly fit apps and subscribe to the one that includes all the tools your business requires.

Position of Drift in our main categories:

TOP 50

Drift is one of the top 50 Customer Support Software products

There are well-liked and widely used systems in each software category. But are they necessarily the best fit for your enterprise’s special wants? A trendy software product may have thousands of users, but does it provide what you require? For this reason, do not blindly spend on popular systems. Read at least a few Drift Live Chat Software reviews and mull over the elements that you want in the software such as the fees, main features, available integrations etc. Then, select a few solutions that fit your wants. Try out the free trials of these apps, read online reviews, get explanations from the vendor, and do your research thoroughly. This exhaustive homework is certain to assist you select the most excellent software application for your firm’s special wants.

How Much Does Drift Cost?

Drift Pricing Plans:

Free Trial

Free

$0

Premium

Contact vendor

Enterprise

Contact vendor

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What are Drift pricing details?

Drift Pricing Plans:

Free Trial

Free

$0

Premium

Contact vendor

Enterprise

Contact vendor

Drift offers a free plan and quote-based premium plans. A startup plan is available for businesses with less than 50 employees.

Free – $0

  • Live chat

Premium – By quote

  • All features of the Free plan
  • Custom Chatbots
  • Drift Prospector
  • Lead Routing
  • Real-Time Notifications
  • Drift Intel
  • Drift Meetings
  • Custom Salesforce Dashboards
  • Integrations
  • Dedicated Customer Success Manager

Enterprise – By quote

  • All features of the Premium plan
  • Drift Automation
  • Drift Audiences
  • Enterprise Configuration
  • Enterprise Lead Routing
  • Reporting APIs
  • Technical Integration Setup
  • 24/7 Chat Support
  • Optimization Services

User Satisfaction

Positive Social Media Mentions 3
Negative Social Media Mentions 0

We know that when you choose to purchase a Live Chat Software it’s important not only to learn how experts evaluate it in their reviews, but also to discover if the actual people and enterprises that use it are actually happy with the service. Because of that need we’ve devised our behavior-based Customer Satisfaction Algorithm™ that aggregates customer reviews, comments and Drift reviews across a wide range of social media sites. The information is then displayed in a simple to digest way revealing how many users had positive and negative experience with Drift. With that information at your disposal you should be prepared to make an informed business choice that you won’t regret.

Video

Technical details

Devices Supported

  • Android
  • iPhone/iPad
  • Web-based

Deployment

  • Cloud Hosted
  • Open API

Language Support

  • English
  • Dutch
  • Polish
  • Turkish
  • Swedish

Pricing Model

  • Free
  • Monthly payment
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for Drift?

Drift.com integrates with the following business systems and applications:

  • Slack
  • SalesForce
  • Marketo
  • HubSpot

Drift User Reviews

Drift average rating:

Average score
4.3/5 (21 user reviews)
4/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

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The most favorable review

Amparo

PROS: Drift is perfect for my business, with its user-friendly interface a perfect fit for my website.

CONS: None so far

Reviewed 5 years ago

Read full review >

The least favorable review

August

PROS: I like how Drift notifies us whenever a recipient opens the email we send to them, know who is visiting our website, discover their location, and go back to the old conversations. The latter allows us to understand issues and situations better.

CONS: The features and capabilities in the system’s Smartphone application are not complete. I am not able to check all the conversations with customers or program a meeting. Also, if you send an email to more than one recipient, the system will not tell you whether they open it.

Reviewed 6 years ago

Read full review >

More reviews from 21 actual users:

Sort by:

Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

Less friction around standard forms

Read full review >
Liza
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 18.11.2021 Company Size: More than 100 Employees Industry: Computer Software

PROS: Drift chat is the fast lane for clients who don't want to waste time

CONS: The elements of Drift's playbook are not easy to replicate and need to be built all the time from scratch.

What do you think about this review?

Great Poor

Improved telemarketing support, thanks to Drift Chat

Read full review >
Maia
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 25.09.2021 Company Size: 1-10 Employees Industry: Marketing and Advertising

PROS: Our agents find this telemarketing tool user friendly.

CONS: A reorganization of notifications allowing chats to be redirected to available agent/s would be a huge help.

What do you think about this review?

Great Poor
Show More User Reviews (21)

Essential system integrations

Read full review >
Adan
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 17.09.2021 Company Size: 11-50 Employees Industry: Internet

PROS: Must-have functions such as the chatbot's ability to integrate with essential systems like Pardot and Salesforce is very useful.

CONS: It would be great if we can have more templates when creating pages using Drift's playbook.

What do you think about this review?

Great Poor

User-friendly and wide-ranging functions, with a very patient support team

Read full review >
Cameron
5/5

Overall impression

4/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 17.08.2021 Company Size: More than 100 Employees Industry: Computer Sofware

PROS: Drift features essentials including automated chat and routing. Setting these up is so easy too.

CONS: Improved integration to advanced functionalities in systems like Salesforce can be useful.

What do you think about this review?

Great Poor

For lean teams with a limited budget, Drift is the one for you

Read full review >
Louisa
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 04.08.2021 Company Size: More than 100 Employees Industry: Human Resources

PROS: It's very user-friendly with easy-setup playbooks. Drift also features options for either a chatbot, or live agents answering basic questions, and can even be connected to the team's calendars for one-on-one meetings with clients.

CONS: I have no doubt the reporting and analytics function will further improve in future updates

What do you think about this review?

Great Poor

Better call Drift’s bots

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Art
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 29.07.2021 Company Size: 11-50 Employees Industry: N/A

PROS: Being able to book meetings for new leads very early in the morning is very useful. Our team is still trying to iron out the process as I write this.

CONS: None so far, but too early to tell.

What do you think about this review?

Great Poor

Incredibly efficient

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Charity
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 02.07.2021 Company Size: 1-10 Employees Industry: Consumer Goods

PROS: My team can now focus on bigger tasks because Drift can automatically qualify leads for us, and provide basic Q&A for our customers.

CONS: Timely notifications and 'offline' or 'do not disturb' status automation would help us assist our customers better.

What do you think about this review?

Great Poor

Fun to use and very easy!

Read full review >
Vernie
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 19.06.2021 Company Size: More than 100 Employees Industry: N/A

PROS: Drift allows us to easily respond to our community's requests and questions in real time from our website.

CONS: We'd also love to have the spam/troll filter feature on mobile. It's only on the desktop version at the moment.

What do you think about this review?

Great Poor

Top of the line experience

Read full review >
Ike
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 16.05.2021 Company Size: 11-50 Employees Industry: Food Production

PROS: The interface and generated updates make it simple to use, with an adaptable chatbot and an ever-ready support team. It's also mobile-friendly when I need to work on-the-go.

CONS: The interface is on the slow side and it's a little pricey considering what's on offer, but I still enjoyed the experience.

What do you think about this review?

Great Poor

Program with multiple highlights

Read full review >
Penelope
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 27.04.2021 Company Size: 11-50 Employees Industry: Information Technology and Services

PROS: It is not just highlighted by the chatbot function. Drift has useful references you can use to go live without fuss.

CONS: Nothing essential right now, but it would be great if it can also have the capability to exclude pages that don't necessarily need the chatbot.

What do you think about this review?

Great Poor

User-friendly tool for conversational marketing

Read full review >
Lelia
5/5

Overall impression

4/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 14.04.2021 Company Size: 11-50 Employees Industry: Information Technology and Services

PROS: Drift is very easy to use even for a newbie like me, from building playbooks for our company's website to their hypergrowth conference and data collecting function for all things conversational marketing. So much so that I was quickly able to link it to our pages on Linkedin, HubSpot, and Salesforce. Whenever I have questions or issues, the support team responds promptly via a built-in chat app on the page. I was also able to get the bot to greet previous visitors differently from new visitors, because of Drift's ability to recognize both.

CONS: Having updated tutorials on linking-social media pages would help save time in the future. It would also be great if the bot can be made more flexible to accommodate new email addresses, and for large chat trees to be more visible when zooming out of the playbook designing interface.

What do you think about this review?

Great Poor

All-in-one chat app

Read full review >
Esta
4/5

Overall impression

3/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 24.03.2021 Company Size: 1-10 Employees Industry: Marketing and Advertising

PROS: Visitors to my website can chat instantly without being asked to sign in to Facebook, Gmail, or other social media.

CONS: None yet.

What do you think about this review?

Great Poor

User-friendly interface

Read full review >
Amparo
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 23.02.2021 Company Size: 1-10 Employees Industry: N/A

PROS: Drift is perfect for my business, with its user-friendly interface a perfect fit for my website.

CONS: None so far

What do you think about this review?

Great Poor

Customizable and easy-to-use program

Read full review >
Abbigail
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 04.01.2021 Company Size: 1-10 Employees Industry: Marketing and Advertising

PROS: The program seems to know what I need. I was able to tweak each chatbot for campaign updates without any trouble, and I easily integrated Drift into both our e-commerce and customer service platforms.

CONS: We wish we can change the visual look of other bots that need the same treatment.

What do you think about this review?

Great Poor

A Must-Have Tool

Read full review >
Clyde
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 14.10.2019 Company Size: More than 100 Employees Industry: N/A

PROS: We are using Drift for instant chats with prospect customers. The software is a great tool for connecting with people who are quite unwilling to speak over the phone. The instant chat allows our team to accommodate sales opportunities that we could have missed, communicate and gain the trust and interest of leads, and eventually book meetings.

CONS: The biggest problem we encounter using the system is the disruption of the rotation of Drift operators. Sometimes, the system assigns a single lead that has entered their phone, email, and other information to several operators.

What do you think about this review?

Great Poor

A straightforward and effective software

Read full review >
August
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 09.10.2019 Company Size: More than 100 Employees Industry: N/A

PROS: I like how Drift notifies us whenever a recipient opens the email we send to them, know who is visiting our website, discover their location, and go back to the old conversations. The latter allows us to understand issues and situations better.

CONS: The features and capabilities in the system’s Smartphone application are not complete. I am not able to check all the conversations with customers or program a meeting. Also, if you send an email to more than one recipient, the system will not tell you whether they open it.

What do you think about this review?

Great Poor

The free version isn’t so bad

Read full review >
Willis
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 06.10.2019 Company Size: Industry: N/A

PROS: Drift is just what I need. Not much set-up requirements are needed so you can get right to interact with your site’s visitors. On top of this, the free version also supports mobile chatting too!

CONS: I subscribe to the free version, so things aren’t really as smooth as, I would guess, the premium version. Sound notifications don’t always go off when somebody initiates a chat with me on my site. Plus, it doesn’t save my login credentials, so I find myself regularly having to sign in.

What do you think about this review?

Great Poor

Useful! I think our company could utilize this better

Read full review >
Lukas
4/5

Overall impression

3/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 25.09.2019 Company Size: Industry: N/A

PROS: With my line of work, customer engagement is really important. Drift has been really helpful in allowing me to interact with my website visitors in real-time.

CONS: I don’t have direct issues with the tool. But there has been some conflict within my company (in connection to other silos) with regards to the use of Drift.

What do you think about this review?

Great Poor

A tool that helps convert!

Read full review >
Blaise
5/5

Overall impression

4/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 19.09.2019 Company Size: Industry: N/A

PROS: This eliminates the need for contacting prospects at random. With Drift, I can interact with people who are actually considering my services. This allows me to put my best foot forward because cold calling does not always set off the right tone with some customers.

CONS: So far, I haven’t discovered how to turn off chat notifications. I’d like to be able to kick back after work and not have to worry about it until the next day.

What do you think about this review?

Great Poor

Drift is amazing! We love it.

Read full review >
Lorena
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 06.09.2019 Company Size: Industry: N/A

PROS: With Drift, we are able to give our leads a great experience. We are able to answer the prospective buyer’s questions and assist them with their concerns. We are able to offer pre-purchase service and sometimes give them valuable resources.

CONS: Making a proper playbook can be a challenge for those who are not tech-savvy but once you play around on the back end, you’ll figure out things easily.

What do you think about this review?

Great Poor

No-frills. Best for simple interactions with customers

Read full review >
Izabella
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 03.08.2019 Company Size: Industry: N/A

PROS: If you want a no-nonsense chat solution, then you won’t go wrong with Drift. It has all the features that can allow you to interact with your site visitors properly—even supporting both web and mobile versions. You can set up a welcome pop-up message to let your visitors know that a rep is available for chatting. If aesthetics matter to you, you’ll be happy to know that you can customize the chat box too—changing its color based on your company’s branding. And finally, if you want to continue your conversation in another medium, Drift can collect the email details of your client for you.

CONS: Sometimes, chat notifications are not as prompt as I need them to be. I’d like to be able to respond to queries right away, after all. Loading the chat box for the first time takes a while too. Finally, you can change the chat box colors, yes—but that’s just about the extent of customization that Drift allows.

What do you think about this review?

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Drift user reviews

Less friction around standard forms

Read full review >
Liza
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 18.11.2021 Company Size: More than 100 Employees Industry: Computer Software

Improved telemarketing support, thanks to Drift Chat

Read full review >
Maia
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 25.09.2021 Company Size: 1-10 Employees Industry: Marketing and Advertising

Essential system integrations

Read full review >
Adan
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 17.09.2021 Company Size: 11-50 Employees Industry: Internet

User-friendly and wide-ranging functions, with a very patient support team

Read full review >
Cameron
5/5

Overall impression

4/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 17.08.2021 Company Size: More than 100 Employees Industry: Computer Sofware

For lean teams with a limited budget, Drift is the one for you

Read full review >
Louisa
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 04.08.2021 Company Size: More than 100 Employees Industry: Human Resources
Jenny Chang

By Jenny Chang

Jenny Chang is a senior writer specializing in SaaS and B2B software solutions. Her decision to focus on these two industries was spurred by their explosive growth in the last decade, much of it she attributes to the emergence of disruptive technologies and the quick adoption by businesses that were quick to recognize their values to their organizations. She has covered all the major developments in SaaS and B2B software solutions, from the introduction of massive ERPs to small business platforms to help startups on their way to success.

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