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OMBEA Insights Review

OMBEA Insights
Our score: 8.0 User satisfaction: 100%

What is OMBEA Insights?

OMBEA Insights is a feedback analytics platform that simplifies how brands and companies gather feedback from customers and employees. It provides all the tools you need so you can collect customer and employee feedback in real-time from various touchpoints, including your own websites, on-site feedback terminals, and mobile devices. 

OMBEA Insights also employs algorithms to help you monitor, organize, and report feedback without friction and hassle. The platform lets you immediately discover and solve the underlying pain points your customers and employees are experiencing. 

By sending automatic and smart alerts and consolidating multiple feedback into a single metric, OMBEA Insights makes it easier for you to share insights about customer and employee feedback with your colleagues. This way, you’ll be able to improve and refine customers’ and employees’ experiences and at the same time outsmart your competitors. 

It has three modules: Online, On-Site, and Anywhere. With the Online module, users can collect feedback directly on their websites and apps. The On-site module enables them to collect feedback directly at any physical location via OMBEA ExpressPods – touchless feedback terminals. Finally, the Anywhere module, enables users to collect feedback using QR codes, SMS, or email. No matter how the users choose to collect feedback, the data ends up in the OMBEA Insights dashboards where they can clearly see which channel needs to improve Customer or Employee Experience.

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Overview of OMBEA Insights Benefits

Real-Time Feedback Collection

OMBEA Insights allows you to quickly gather high volumes of feedback from customers and employees in real-time without any friction and hassle. In fact, you can collect feedback across the various touchpoints your customers and employees are using and generate actionable insights from those feedback.

Moreover, the feedback analytics platform allows you to install customizable widgets on your own websites, mobile sites, and internal sites. These widgets prompt customers and employees to answer online surveys or polls while they are visiting the sites and browsing web pages. Questions are delivered to them at the right time and in the right place, allowing you to get their feedback without disrupting whatever they are doing on your sites. 

You can also collect feedback from customers and employees using their own mobile devices. You’ll be able to do this by sharing a web address or URL which they can easily access from their mobile devices. This web address routes customers and employees to the right online survey or poll based on their current location. 

Moreover, OMBEA Insights enables you to set up customizable feedback terminals anywhere within your company or business premises. Customers and employees can leave feedback using these terminals by simply pressing smiley buttons or multiple-choice buttons. The feedback terminals are tamper-resistant as well, which means they can detect and remove unreliable survey and poll responses right away. 

Feedback Into Actionable Insights

OMBEA Insights is built to help you can run hassle-free feedback campaigns online and on-site. It lets you immediately turn the customer and employee feedback you gathered into actionable insights. This gives you the opportunity to make the most out of your feedback campaigns, act more intelligently than your competitors, and deliver better experiences to customers and employees.

Through its machine learning algorithms, that platform has the capability to continuously and smartly monitor feedback from customers and employees across channels and touchpoints. Plus, since you’re dealing with high volumes of feedback, OMBEA Insights only sends those updates and issues that are relevant and require immediate attention. 

Thus, you and your colleagues can verify in real-time if customers are satisfied while checking out or have issues with the quality of your products or services. You can also check if employees are happy with their jobs, actively engaging in events, activities, or training, or experiencing problems on your intranet sites. 

The platform generates feedback-related alerts and provides recommendations on how you along with your colleagues can effectively solve whatever challenges or pain points your customers and employees are facing. 

Insights Sharing

The feedback analytics platform, furthermore, simplifies how you share insights about customer and employee feedback with your colleagues. It consolidates all feedback from customers and employees into a single KPI. As a result, you and your team can easily discover and understand what customers and employees really think and feel about your company or business. 

You and your colleagues can share and discuss feedback insights with each other. You can easily keep track of trends in customer and employee feedback, prioritize the most important issues, and build strategic and tailored action plans for enhancing customer and employees experiences.

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Overview of OMBEA Insights Features

  • Online Feedback
  • Website Widgets
  • Mobile Feedback Collection
  • Feedback Terminals
  • Smiley/Multiple-Question Buttons
  • Machine Learning Algorithms
  • Smart Alerts
  • Single Feedback KPI
  • Insights Sharing

What Problems Will OMBEA Insights Solve?

Use case 1: The Guest Services team have identified a need to track cleanliness in the restrooms in real-time. After competitive analysis, they selected OMBEA as their chosen solutions provider for customer experience tracking.

Over the course of the first year, the OMBEA collected nearly 300,000 feedback responses. These helped draw attention to clear pain points for customers at various times, in particular during cleaning shift changes.

Use case 2: Newcastle City Library expanded their services to become a community hub. With a long list of new activities and services to plan and deliver, including exhibitions, classes and events, the management team wanted to ensure this huge transition was as successful as possible.

After researching some of the available solutions, they discovered OMBEA had a solution that covered everything they needed. They placed a feedback terminal at the building’s exit to collect feedback from the users of the community hub. This involved the visitors providing a simple satisfaction rating of their experience and was quick and easy for library staff to set up, as well as quick and easy for visitors to do – just a simple press of a button.

This gives them the information needed to help with important decision making such as where funding and resources should be used, by revealing how relevant and worthwhile an exhibition or class is.

Use case 3: Another client in the financial service industry is using OMBEA Insights to monitor employee experience and engagement through its offices across the EU and the US.

For example, one project introduced new team chat software to replace 1:1 meetings with line managers. One week before the new software launch, employees used the ExpressPods to rate the support from their line managers. Then, a week after the news software was launched, they repeated the same question. The result was unexpected; the new software, which was supposed to improve employee-manager communication, was dividing opinion strongly. The percentage of employees that rated communication as unsatisfactory jumped from 15% to 20%. In contrast to this, the percentage of employees who were completely satisfied with communication increased too.

At first, the HR managers were perplexed. It seemed strange that the measurements could have increased at both ends. A quick chat with employees illuminated the problem: Training. The software was working as intended, and the employees who understood it improved their communication with their line-managers. A smaller fraction of the employees did not completely grasp the functionality of the new software which led to frustration and disappointment.

The HR team was able to remedy this with a few videos about how to utilize the new software.

Awards & Quality Certificates

This certificate is granted to products that offer especially good user experience. We evaluate how easy it is to start using the product and how well-designed its interface and features are to facilitate the work process.
An award given to products that have recently entered the market but are already becoming very popular

OMBEA Insights Position In Our Categories

Since businesses have unique business demands, it is reasonable that they abstain from paying for a one-size-fits-all, “perfect” solution. Nonetheless, it would be futile to chance on such an app even among well-known software products. The sensible step to undertake would be to spell out the numerous essential aspects which demand analysis such as essential features, plans, skill ability of the users, company size, etc. After which, you should do the research fully. Browse over some of these OMBEA Insights analyses and check out each of the solutions in your shortlist more closely. Such comprehensive product research makes sure you take out unsuitable applications and subscribe to the one that has all the aspects your company requires to be successful.

Position of OMBEA Insights in our main categories:

It's essential to note that almost no app in the Reviews Management Software category is an ideal solution able to match all the goals of different business types, sizes and industries. It may be a good idea to read a few OMBEA Insights Reviews Management Software reviews first as certain solutions may perform well only in a really narrow set of applications or be created with a very specific type of industry in mind. Others can function with a goal of being simple and intuitive and therefore lack complex functions needed by more experienced users. There are also solutions that cater to a large group of customers and give you a complex feature toolbox, however that usually comes at a higher price of such a service. Be certain that you're aware of your needs so that you get a solution that provides exactly the features you look for.

How Much Does OMBEA Insights Cost?

OMBEA Insights Pricing Plans:

Free Trial

Quote-Based Plan

Contact vendor

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What are OMBEA Insights pricing details?

OMBEA Insights Pricing Plans:

Free Trial

Quote-Based Plan

Contact vendor

OMBEA Insights offers several SME and enterprise pricing plans. You may contact the vendor for more information and request for a quote.

User Satisfaction

Positive Social Media Mentions 23
Negative Social Media Mentions 0

We realize that when you make a decision to buy a Reviews Management Software it’s important not only to find out how professionals rank it in their reviews, but also to find out whether the actual users and enterprises that bought this software are genuinely content with the service. Because of that need we’ve created our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and OMBEA Insights reviews across a vast array of social media sites. The data is then featured in a simple to digest format showing how many clients had positive and negative experience with OMBEA Insights. With that information at hand you will be prepared to make an informed purchasing choice that you won’t regret.

Video

Technical details

Devices Supported

  • Web-based

Deployment

  • Cloud Hosted
  • On Premise

Language Support

  • English
  • French

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for OMBEA Insights?

OMBEA Insights integrates with the following customer and employee experience management solutions offered by OMBEA:

  • OMBEA ExpressPod
  • OMBEA Online Feedback Tools
  • OMBEA Response
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Nestor Gilbert

By Nestor Gilbert

Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.

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