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Qualaroo Review

Qualaroo
Our score: 8.9 User satisfaction: 92%

What is Qualaroo?

Qualaroo is a fully-featured online platform that simplifies user research that will allow you to create better products. The service was specifically crafted for UI/EX designers, developers, and project managers to collect customer insights. Analyzing how your customers use your SaaS, digital, or mobile products is intuitive using Qualaroo. 

Your user research begins with Qualaroo Nudge, a nifty tool that you can deploy to any of your products. You can develop general or specific questions that will enlighten you on how to take your product to the next level. You can target a specific set of your users to get a better understanding of each group’s behavior. Qualaroo automatically gathers these responses in its dashboard so you can make the necessary changes right away.

There is also no need to wait for the completion of your project to begin collecting user data. You can add Nudge to your prototypes so potential customers and stakeholders can send their feedback immediately. It prevents usability and design issues that can cost you and your company revenue later on.

As for integration, Qualaroo Nudge seamlessly works with most digital platforms. Whether you have a SaaS product, a web application, or a mobile app, you can easily incorporate its Javascript snippet. It can also be deployed on prototypes made on Marvel, AdobeXD, Figma, Axure, and InVision. Also, Qualaroo can be added to most public URLs.

Pricing starts at $199 a month and scales to more advanced features based on your project’s complexity.

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Overview of Qualaroo Benefits

Qualaroo allows you to collect, analyze, and understand customer insights without the need to hire an expert. It simplifies user research and feedback so you can easily develop effective products and designs. 

Let’s take a look at Qualaroo’s strengths:

Create and Manage Surveys Right on the Dashboard

The entire workflow starts with Qualaroo Nudge, which is your primary tool for collecting user feedback by deploying it to various SaaS and digital products and prototypes. Think of Nudge as a campaign for user research that effectivity organizes responses, reports, and related analytics. 

Nudges can be created and managed right on the dashboard. The Qualaroo Dashboard features an easy-to-follow process when creating each Nudge. You will never get lost as customization tools can be found right at each step.

Deploy Qualaroo Nudge on Your Digital Products and Prototypes

Qualaroo Nudges can be easily deployed on various digital and mobile products. It uses Javascript code snippets, which means you can integrate it at the code level during your production. You can customize Nudge according to your brand personality to ensure a truly native feel.

Gather Insights by Targeting Specific User Groups

Each Qualaroo Nudge is packed with functionalities to allow you to design your custom survey and data gathering style. You can target specific customers through their behavior, geographic location, referring domain, search engine source, subdomain, and more. That means you can create different sets of questions for different customer segments.

The questionnaire on each Nudge can also branch out to different questions based on the user’s response. You can set its activation behavior, so your Nudge can appear on specific times or a set date range. You can even deactivate it automatically after it reaches a certain number of responses. That means you do not have to activate your Nudges every time manually.

Customize Qualaroo Nudge According to Your Design Language

You have the complete control of the design of each Nudge. Easily change the color and logo on each Nudge window for consistent branding. Additionally, you can change its position on your product window. 

That means you can design each Nudge to follow your product’s design languages. It ensures that the user’s experience is not affected by the Nudge window. 

Generate and Evaluate Valuable Reports Right on the Dashboard

The true power of Qualaroo lies in its reporting and analytics. It includes a Sentiment Analysis functionality powered by IBM Watson. You can conduct feedback mining to pinpoint specific ideas and insights from customers through their response language. It can automatically identify keywords that are valuable to your product development. Qualaroo also includes advanced emotion detection so you can identify your customer’s mood when using your product.

Understand complicated user feedback data by taking advantage of the visualization capabilities of the platform. If you need advanced visualization and analyzation, you can import your user data into Google Data Studio, Chartio, or Tableau.

Use Qualaroo on Your Mobile Applications

The majority of users now use mobile devices to consume information and use various applications. And, Qualaroo is ready to gather your users who access your products through their mobile phones. 

Qualaroo Dashboard includes a separate mobile survey editor so you can create surveys specific for your native mobile applications. You can ready iOS and Android users using the in-app mobile surveys to ensure that you understand their use case.

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Overview of Qualaroo Features

  • Custom user survey tool
  • Email marketing 
  • User response collection
  • Survey questions with logic flow
  • Question branches
  • Data analytics
  • Question library
  • Mobile survey
  • Multimedia support
  • Communication management
  • Advanced customer targeting
  • Customer segmentation
  • Design and layout customization
  • Deployable on prototyping tools
  • Survey iteration
  • Sentiment analysis powered by IBM Watson
  • Data visualization
  • Qualitative summary using Word Cloud
  • Response filtering
  • Mobile SDK

Qualaroo Position In Our Categories

Knowing that companies have distinct business wants, it is only reasonable they avoid choosing an all-encompassing, “perfect” solution. Having said that, it would be futile to find such an app even among well-known software products. The efficient thing to undertake can be to spell out the several significant aspects which demand consideration such as key features, packages, skill competence of the employees, business size, etc. After which, you should follow through the product research through and through. Have a look at these Qualaroo evaluations and scrutinize the other software programs in your shortlist in detail. Such all-encompassing research can make sure you keep away from unfit apps and choose the one which provides all the aspects your company requires to be successful.

Position of Qualaroo in our main categories:

TOP 10

Qualaroo is one of the top 10 Survey Tools products

Each company has its own characteristics, and can require a specific Survey Tools solution that will be designed for their company size, type of customers and employees and even individual industry they deal with. You should not count on locating an ideal software that is going to work for every business no matter what their history is. It may be a good idea to read a few Qualaroo Survey Tools reviews first and even then you should remember what the solution is supposed to do for your company and your staff. Do you require an easy and straightforward service with only essential functions? Will you actually use the complex tools needed by experts and large enterprises? Are there any specific features that are especially beneficial for the industry you work in? If you ask yourself these questions it is going to be much easier to get a solid app that will match your budget.

How Much Does Qualaroo Cost?

Qualaroo Pricing Plans:

Free Trial

Essentials

$80/month

Premium

$160/month

Enterprisee

by quote

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What are Qualaroo pricing details?

Qualaroo Pricing Plans:

Free Trial

Essentials

$80/month

Premium

$160/month

Enterprisee

by quote

Qualaroo offers a total of three pricing plans tailored to meet the needs of different users. A free trial is also available. Take a look at the details and choose the best plan for you:

Essentials – $80/month

  • Nudges
  • Domains
  • User Admins
  • Email Notifications
  • Question Types
  • Export Data
  • Reports & Analytics
  • Professional Templates
  • Branding
  • Branching & Skip Logic
  • Nudge Placement
  • Targeting

Premium – $160/month

  • All Startup Plan features
  • 1 million targeted users per month
  • 3 domains
  • Advanced segmentation
  • Reporting API
  • Full design customization
  • Advanced audience augmentation
  • Advanced export capabilities

Enterprise – by quote

  • All Growth Plan features
  • Advanced Targeting
  • Exit Survey
  • NPS
  • Mobile Nudge ™
  • Smart Response Review
  • Nudge for Prototypes
  • Custom License, Enterprise Security & Ownership
  • Report and Design APIs
  • Vault
  • Integrations
  • Customer Support

User Satisfaction

Positive Social Media Mentions 57
Negative Social Media Mentions 4

We know that when you decide to purchase a Survey Tools it’s crucial not only to find out how experts rank it in their reviews, but also to discover whether the real people and enterprises that purchased it are actually satisfied with the product. That’s why we’ve designer our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and Qualaroo reviews across a broad range of social media sites. The data is then displayed in a simple to understand format revealing how many users had positive and negative experience with Qualaroo. With that information available you will be prepared to make an informed business decision that you won’t regret.

Video

Technical details

Devices Supported

  • Android
  • iPhone/iPad
  • Web-based
  • Windows Mobile

Deployment

  • Cloud Hosted
  • Open API

Language Support

  • English

Pricing Model

  • Monthly payment
  • Annual Subscription
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for Qualaroo?

Qualaroo generates Javascript code snippets so you can deploy it on any web application, websites, and SaaS products that you self-host. Aside from code level integrations, Qualaroo Nudge can also be added on products hosted by the following services:

  • Adobe Dynamic Tag Manager
  • Google Tag Manager
  • Self-hosted WordPress 
  • Bigcommerce
  • Shopify
  • Segment
  • Squarespace
  • Tumblr
  • TypePad
  • Blogger
  • Figma 
  • InVision
  • Marvel
  • AdobeXD
  • Axure

Qualaroo User Reviews

Qualaroo average rating:

Average score
4.8/5 (17 user reviews)
4/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

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The most favorable review

Saumya Sharma

PROS: It is an easy tool to launch a survey with various exit-intent templates and advanced AI analytics.

CONS: We didn't face any problems yet.

Reviewed 5 years ago

Read full review >

The least favorable review

Mukund Madhav

PROS: It is one of those survey tools that go beyond survey collection. Embedding survey links in emails is very easy, and it helps you collect feedback from your employees all at once. Also, email surveys are great for collecting feedback about employee morale and overall satisfaction.

CONS: There could have been more options to export the survey data for added flexibility.

Reviewed 3 years ago

Read full review >

More reviews from 17 actual users:

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Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

Makes feedback collection better and it’s actionable

Read full review >
Shubham Verma
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 25.02.2025 Company Size: More than 100 Employees Industry: Computer Software

PROS: The best part about qualaroo is that it doesn’t feel like a hassle (for us or for our users). Easy to set up, the surveys are subtle, and we get meaningful responses. The fact that we can adjust the pricing based on response volume is also a big plus. We don’t have to pay for more than we need (so budget-friendly).

CONS: Maybe a dark mode for the interface would be nice. It’s not a dealbreaker, but I’d find it easier on the eyes during late-night work sessions.

What do you think about this review?

Great Poor

Effortless surveys that get responses

Read full review >
Mandeep Singh Saini
4/5

Overall impression

3/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 25.02.2025 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: Getting customer feedback is ridiculously easy now. Setting up a survey takes no time at all, and the fact that we can target users based on their behavior? Big win. No more guessing what’s working—we get real-time insights straight from our users. Plus, the pricing is super flexible. And it’s scalable (wow!)

CONS: Would be nice to have a downloadable or on-premise version, especially for in-house work. Also, a dark mode would be great—staring at a bright screen all day can be tiring.

What do you think about this review?

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Show More User Reviews (17)

Effortless surveys that get responses

Read full review >
Anonymous Reviewer
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 25.02.2025 Company Size: N/A Industry: N/A

PROS: Qualaroo is so simple and that’s what I appreciate the most. I don’t need to be a data expert to set up surveys or interpret results. The nudges feel natural and they don’t disrupt the user experience. Total game changer. The pricing is also flexible (great for us as we don’t always need the same number of responses every month). Reports are also clear and to the point.

CONS: I do wish there was a dedicated account manager for the free plan. Sometimes, I just have a quick question and would love to get help without having to dig through support docs.

What do you think about this review?

Great Poor

The Gold Standard in Customer Feedback

Read full review >
Anonymous Reviewer
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 14.11.2024 Company Size: More than 100 Employees Industry: Information Technology and Services

PROS: Qualaroo's strength lies in its flexibility and ease of use. The survey builder is highly intuitive, allowing us to create targeted surveys with various question types and logic flows. This level of customization has been crucial for gathering specific insights from different customer segments.

CONS: The platform's overall quality is commendable, but incorporating more enhanced data visualization would be valuable.

What do you think about this review?

Great Poor

Qualaroo makes In-app feedback management easy

Read full review >
manish pandey
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 28.09.2022 Company Size: N/A Industry: N/A

PROS: One of the best features of Qualaroo is that you can easily embed these surveys into your mobile app in the form of Nudges. My team and I use Qualaroo regularly, specifically in the prototyping/testing phase, because it helps us identify and work on problems that need fixing. Overall, it's a great tool for making data-driven decisions.

CONS: The reporting system is not exactly very detailed, so scanning through specific insights can be a little time-consuming.

What do you think about this review?

Great Poor

Targeting modes are very precise and niche

Read full review >
Dhritraj Johari
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 10.08.2022 Company Size: N/A Industry: N/A

PROS: We need to collect survey data relevant to the product issues we're trying to solve from the people who matter, which is why I like the advanced targeting options in Qualaroo. The fact that you can target users by their identity, geographic locations, API, and whitelist/blacklist just makes data collection extremely precise and contextual.

CONS: The dashboard could use some improvements because it doesn’t give out enough information to work with.

What do you think about this review?

Great Poor

Very intuitive survey builder

Read full review >
Anonymous Reviewer
4/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 01.08.2022 Company Size: N/A Industry: N/A

PROS: Building surveys through Qualaroo is extremely simple, and that’s the best part of using Qualaroo. I just have to log in to the Qualaroo website, select the type of survey I want to build, and it’s ready.

CONS: I don’t find anything problematic with it. It’s a simple tool and performs as intended.

What do you think about this review?

Great Poor

Works surprisingly well for product testing

Read full review >
Anonymous Reviewer
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 09.05.2022 Company Size: 51-100 Employees Industry: Computer Software

PROS: Qualaroo offers multi-channel surveys that make gathering feedback really easy. I like that these surveys can be integrated anywhere, even on a mobile app, to help you gain contextual insights when testing new product updates.

CONS: The reporting section should have more filters so that you can easily extract the information you are looking for.

What do you think about this review?

Great Poor

Feedback and analytics all at the same time

Read full review >
Anonymous Reviewer
4/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 09.05.2022 Company Size: 11-50 Employees Industry: E-Learning

PROS: Qualaroo has tons of different surveying options, and you can collect feedback of any kind. The Nudges also work great in improving the survey experience by not interrupting visitors’ journey as pop-ups do. Also, the feedback data is analyzed in real-time, which makes the overall process much quicker and more seamless.

CONS: I would really like to see more placement options for Nudge. Also, the sentiment analysis chart could be slightly improved to track CSAT scores and mood metrics.

What do you think about this review?

Great Poor

Helps us communicate and collect feedback internally

Read full review >
Mukund Madhav
4/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 09.05.2022 Company Size: N/A Industry: N/A

PROS: It is one of those survey tools that go beyond survey collection. Embedding survey links in emails is very easy, and it helps you collect feedback from your employees all at once. Also, email surveys are great for collecting feedback about employee morale and overall satisfaction.

CONS: There could have been more options to export the survey data for added flexibility.

What do you think about this review?

Great Poor

Great level of customizations and diversity

Read full review >
Anonymous Reviewer
5/5

Overall impression

4/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 06.05.2022 Company Size: 11-50 Employees Industry: Education Management

PROS: There are tons of customization options that Qualaroo gives with its survey builder, and there is a huge scope for creating a diverse set of questionnaires with the help of multiple question types that it has to offer.

CONS: There is nothing that I found to be a problem. Everything works as intended.

What do you think about this review?

Great Poor

Super simple and easy to work with

Read full review >
Anonymous Reviewer
4/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 06.05.2022 Company Size: More than 100 Employees Industry: Computer Software

PROS: The thing I like most about Qualaroo is that it is really easy to use, even for the people who are not the most tech-savvy. It’s got a well-built interface, and everything is clearly laid out.

CONS: Some of the integrations can be a little tricky to work with, but overall nothing deal breaking.

What do you think about this review?

Great Poor

Unobtrusive way to capture customer feedback

Read full review >
Amod Nazirkar
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

5/5

Ease of Use

Published on: 27.07.2021 Company Size: 11-50 Employees Industry: Information Technology and Services

PROS: It is convenient to launch popup surveys that target specific demographics and behaviors without cluttering the website.

CONS: Qualaroo may bring in more variety in terms of the NPS templates for popup surveys.

What do you think about this review?

Great Poor

Impressed with Nudge, templates, and advanced reporting

Read full review >
Ritik Pandey
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 15.06.2021 Company Size: N/A Industry: N/A

PROS: Everything from installing the tool to creating and launching surveys was very easy. The tool has a wide range of customizable survey templates that save a lot of time and effort. We were able to collect feedback quickly and analyze it efficiently with advanced reporting features.

CONS: Nothing in particular since we did not explore the tool in detail but I would like to see more affordable pricing plans.

What do you think about this review?

Great Poor

A helpful tool to resolve issues as they happen

Read full review >
Saumya Sharma
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 05.03.2021 Company Size: 51-100 Employees Industry: Information Technology and Services

PROS: It is an easy tool to launch a survey with various exit-intent templates and advanced AI analytics.

CONS: We didn't face any problems yet.

What do you think about this review?

Great Poor

One the best tool for collecting website feedback

Read full review >
Sugandh Sharma
4/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 04.11.2020 Company Size: 51-100 Employees Industry: Information Technology and Services

PROS: Qualaroo is very easy to use and It provides multiple targeting options to choose from. Its Sentiment Analysis and AI-powered analytics and reports are its best features, which makes it better than its competitors.

CONS: As of now, we are using Qualaroo to collect website feedback, and we haven't faced any issues yet.

What do you think about this review?

Great Poor

Best tool to boost feedback response rates

Read full review >
Nandini Sharma
4/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 22.07.2020 Company Size: 11-50 Employees Industry: Computer Software

PROS: The level of customization, starting from the questions and answer options all the way through the targeting criteria (so many of them!) to the logo and color schemes (so that it appears like a natural part of my website instead of sticking out like a sore thumb) was great. And once I started getting the results from Sentiment Analysis, it seemed like “why hadn’t I done this before?”

CONS: The logic branching process could be better. I didn’t face any problems with straightforward surveys, but had to shift questions around to make the logic branching work to my liking. Perhaps it needs a more visual way of rearranging if/then type questions.

What do you think about this review?

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Qualaroo user reviews

Makes feedback collection better and it’s actionable

Read full review >
Shubham Verma
5/5

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Published on: 25.02.2025 Company Size: More than 100 Employees Industry: Computer Software

Effortless surveys that get responses

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Mandeep Singh Saini
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Published on: 25.02.2025 Company Size: More than 100 Employees Industry: Marketing and Advertising

Effortless surveys that get responses

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Anonymous Reviewer
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

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Published on: 25.02.2025 Company Size: N/A Industry: N/A

The Gold Standard in Customer Feedback

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Anonymous Reviewer
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

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Published on: 14.11.2024 Company Size: More than 100 Employees Industry: Information Technology and Services

Qualaroo makes In-app feedback management easy

Read full review >
manish pandey
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 28.09.2022 Company Size: N/A Industry: N/A
Jenny Chang

By Jenny Chang

Jenny Chang is a senior writer specializing in SaaS and B2B software solutions. Her decision to focus on these two industries was spurred by their explosive growth in the last decade, much of it she attributes to the emergence of disruptive technologies and the quick adoption by businesses that were quick to recognize their values to their organizations. She has covered all the major developments in SaaS and B2B software solutions, from the introduction of massive ERPs to small business platforms to help startups on their way to success.

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