Qualtrics Customer Experience is a customer experience management platform designed to gather customer feedback. It uses its own predictive intelligence engine called iQ to automatically extract deep insights and predict the key drivers of your company’s customer experience.
The platform lets you gather information about your customers through transactional surveys and pulse surveys, among others. It also has NPS (Net Promoter Score) which is the most common customer experience metric where respondents give you a rating based on specific factors. This gets your hands on actionable data and streamlines your customer experience measurement.
It is an effective solution for optimizing customer acquisition and leveraging customer retention and loyalty. By simplifying the way companies monitor, respond, and elevate each crucial aspect of the customer journey, they can easily incorporate customer feedback into their strategies. It also enables taking a pulse on user reactions and expectations in a prompt manner.
Key features include advanced research, analytics, and a centralized platform with a view of all your channels. Its custom dashboard is intuitive and it provides an overview of your most crucial metrics. It also has ticketing, a structured program, technology-supported workflows, and respondent management automation, among others.
Qualtrics Customer Experience is one of Qualtrics’ four main products. Qualtrics is a pioneer in experience management platform. It aims not just to give business data-driven insights, but a more targeted approach to providing experience data. With that, it has other solutions to focus on each core experience of your business—Qualtrics Employee Experience, Qualtrics Brand Experience, and Qualtrics Product Experience. Together, they provide a complete solution in improving the experiences in your organization in all essential aspects.
Show MoreQualtrics Customer Experience is a unique and robust tool that provides you with all essential features you need in measuring and monitoring customer experience. Here’s an overview of some of its benefits:
Customizable, role-based dashboards
The dashboards are highly customizable to streamline how you map customer responses and view your important metrics. Since the dashboards are role-based, its hierarchy feature enables managers to access and view data within their influence scope and levels such as local, regional, and global. Key stakeholders can align data and segment it according to your company metrics. The dashboards also update in real time and you can set up automatic notifications, actions, and closed-loop ticketing (for addressing and responding to negative experiences).
Targeted CX solutions
The vendor’s experts used an industry-specific data with proven ROI to developing a structured program. This paves the way for the platform to aggregate analysis tools, industry-customized dashboards, pre-loaded projects and tech-powered workflows and action plans. When it comes to your target audience, the platform automates respondent management. This gives a bigger picture of the respondents and guarantees improving your relationship with them over time so you can generate deeper insights, increase response rates, leverage research productivity and promote a better brand perception.
Centralized view of all channels
You can start conversations with your customers on the platform they’re using and then gather the feedback seamlessly. Whether through email, SMS, website, social media or call center, you can access the data using only the single platform. This removes inefficiencies and potential miscommunication errors when transferring data from one channel to the next.
Visibility to key metrics
The platform shows great visibility over your metrics to help you understand the impact of any action and determine the key drivers of CX. You get a longitudinal and snapshot view of the data in your dashboard so you can immediately see the metrics you should prioritize. For example, if customers value a certain feature or attribute of your product, you can present the data to your company’s decision-makers and stakeholders in a data-driven, visual approach.
Advanced research and analytics
To gather customer feedback, you can create, test, and modify surveys efficiently without the need for coding. There are over 100 question types available and advanced survey features to implement your surveys. The system also automates assign sentiment scores and open-text response analyses. It streamlines targeting digital users with variables, such as behavioral, location, and device and relates them to determine relationships and conduct complex regressions.
Ticketing management
Based on customer feedback, you can flag specific customer responses to identify which ones you should prioritize. They can be arranged in hierarchies to ensure they’re followed up promptly. For instance, negative experiences must be addressed immediately as they can impact and decrease customer satisfaction. You can use the tickets to ensure they are responded in a timely manner.
Show MoreCustomer Retention
Problem: Losing customers due to poor customer satisfaction
Solution: Qualtrics Customer Experience uses customer satisfaction surveys or NPS to help you understand your customers. The feedback gives you information on how you can mitigate poor customer satisfaction or improve its quality. The platform has a content hub you can use to utilize best practices or develop your own methodologies. Then, you will distribute it in various channels (QR code, email, and text) to gather data which you will use for mapping dashboards and making decisions in real time. By knowing what your customer base wants, you’ll know which initiatives to prioritize and where to spend your resources on.
Streamlined Customer Acquisition
Problem: Difficulty in acquiring customers
Solution: Qualtrics Customer Experience help you understand what your customer base needs. You can do so by conducting a survey of your existing customers. Through capturing data on the features and attributes they value towards your product or service, you can uncover valuable insights that you can use for your customer acquisition strategies. Text IQ is useful in analyzing customer sentiment regarding a product or service. This information can be used in presenting the data analysis to stakeholders and decision-makers in your company.
Scalable hierarchy for managers
Problem: Uncoordinated managers in various locations
Solution: Qualtrics Customer Experience makes sure managers in individual locations receive and access tickets when a customer leaves a complaint or poor review. Without an optimized system, it’s hard for companies with multiple locations (local, regional, and national) to get their hands on the right feedback at the right time. This leads to delay in response rates and difficulty in fixing a problem or appeasing a customer before it escalates into a bigger issue. Using the platform, managers can respond to customer experience matters promptly within their sphere, especially for local managers. Meanwhile, regional and national managers can view overall sentiments and open tickets in real time regardless of their location.
Knowing that companies have specific business requirements, it is only logical that they steer clear of picking a one-size-fits-all, ”best” system. Having said that, it is futile to try to pinpoint such an app even among sought-after software systems. The practicable step to undertake should be to jot down the several important functions which call for a careful thought including key features, packages, skill levels of staff members, organizational size, etc. Thereafter, you should perform your product research systematically. Read some of these Qualtrics CX evaluations and scrutinize the other software products in your shortlist more closely. Such comprehensive product investigation ensure you circumvent unsuitable applications and subscribe to the system that meets all the aspects your business requires for success.
Position of Qualtrics CX in our main categories:
Qualtrics CX is one of the top 10 Customer Experience Management Software products
Qualtrics CX is one of the 10 Customer Support Software products
Qualtrics CX is one of the top 3 Reputation Management Software products
There are trendy and widely used solutions in each software category. But are they essentially the best fit for your enterprise’s specific needs? A trendy software solution may have thousands of customers, but does it provide what you require? For this reason, do not blindly shell out for popular systems. Read at least a few Qualtrics CX Customer Experience Management Software reviews and mull over the factors that you wish to have in the software such as the fees, main features, available integrations etc. Then, shortlist a few apps that fit your needs. Check out the free trials of these platforms, read online opinions, get clarifications from the maker, and do your research systematically. This profound homework is certain to aid you find the finest software platform for your firm’s special requirements.
Qualtrics CX Pricing Plans:
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Qualtrics CX Pricing Plans:
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The pricing information of Qualtrics Customer Experience is only available on a quote request.
We know that when you choose to get a Customer Experience Management Software it’s crucial not only to find out how professionals evaluate it in their reviews, but also to check whether the actual people and businesses that use this software are indeed happy with the product. Because of that need we’ve created our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and Qualtrics CX reviews across a vast range of social media sites. The information is then featured in a simple to digest form indicating how many users had positive and negative experience with Qualtrics CX. With that information at your disposal you will be equipped to make an informed business choice that you won’t regret.
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Qualtrics Customer Experience has an open API where you can transfer data back and forth between Qualtrics and external systems. Qualtrics’ professional services team can also engineer custom integration for other vendors. As for its built-in integrations, it connects with the following applications:
Qualtrics CX average rating:
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ADD A REVIEWThe most favorable review
PROS: Qualtrics is great data collection tool that even provides wonderful customer service. I can easily find other ways of using this product in order to collect survey data. I have found that Qualtrics University feature holds all the answers to my questions but when I try to reach out for direct customer service questions its support team walks me through everything I need to do in a timely response.
CONS: They could make the annual conference a bit more reasonable and I would like to pay some money to see the conference presentations online. Also, it would be great if they could make more robust way to process all the data that is collected via Qualtrics.
The least favorable review
PROS: I’m an admin for a large company and we have been using this tool for 3 years by now, and in my experience I found that this is an efficient and user friendly solution for every company. There is huge amount of questions type that are available and it offers great advanced features that allows you to create surveys for both internal and external purposes.
CONS: I don’t like the price it is not reasonable, and every new feature or option that is not activated by default is billed for high price for example the mobile option is $8K per year and for a large company is $50K. Also, the other thing I don’t like is the fact that when they apply some internal changes you are not notified and you can see these changes when you run into some issue.
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It is a very comprehensive survey tool
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PROS: It helped in my research roles. Creating a simple and complex survey can be done fast and without any problems. It also allows me to distribute it and track responses in a simple manner.
CONS: It is quite pricey. Since we can only afford one seat, I have to track everyone's responses because they don't have access to log in.
Provides an impressive research platform
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PROS: It is a powerful platform for researchers. It is a must-have platform for people who conducts research. It allows us to create great surveys and the integrated email distribution feature is great in managing invitations and reminders. The data/analysis tools are excellent. There is no need to use any other platform. It also has an awesome service team, where you can speak with live customer support.
CONS: It is expensive compared to other tools, but it is worth it. It has a lot of great tools, but you'll also need some training to fully utilize all of them.
It is a solutions-finder app
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PROS: It is easy to use and is intuitive. It is also easy to build, modify, launch, and analyze surveys. Furthermore, the updates they give, always prove to be useful tools for researchers. It is great for the ever-changing field of research.
CONS: The reports function is hard to use. It takes time to get the data I need. I hope they can provide additional training for this, so we can have the skill and knowledge to do this successfully.
You don’t need to be good at coding to use this
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PROS: It is easy to use, select survey tools, and share surveys. The website is also very simple, making it very easy to navigate and look for the tools I need.
CONS: Randomizing questions would be a great feature. Modifying image display would be a great addition too. I often had to upload updated versions of images just to improve the layout.
It’s an intuitive tool that’s easy to use
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PROS: Its UI is easy to understand and it gives you good data visualization. It allows you to collect many insightful data from your participants, reducing your work greatly.
CONS: Their support team is not that good. Their response is slow. I had an urgent inquiry before and they responded 3 days after. By this time, the deadline for the survey already passed.
It is a powerful online survey tool
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PROS: I used other survey tools before and I have to say that Qualtrics is the best. It is user-friendly and allows you to personalize questions in your survey. It is also HIPAA and FERPA-compliant. Its distribution to the people who will answer the survey is also very seamless.
CONS: Creating long surveys is quite hard. Some questions get cut off the screen. As a result, you have to revise the survey questions to fit the screen.
Great survey provider
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PROS: Great for surveys with quantifiable data. We often used the parameters feature and the send-off data feature.
CONS: It doesn't integrate well with Site Intercept. We found that it lacks when it comes to features.
It assists you with what you need done
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PROS: A simple survey will give you accurate and on-point reports. You can see the data from different angles, so you really won't miss anything. I also think that it's awesome how you can identify patterns from those data.
CONS: Some functions are hard to use. It is challenging to learn all features. It is not my favorite thing to do, but it does give you the best set of data when you learn how to use the functions.
Great for creating questionnaires
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PROS: Very easy to create questionnaires. It gives you choices on the format. You can also add pictures, gifs, and videos to the survey. The logic rules and validations features are also great and very useful functions.
CONS: There are limitations to the functions. The scope for some reports is also limited. You can't customize the reports as you would've liked. The auto-numbering should also be improved.
Great survey solution
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PROS: This tool allows you to customize surveys starting form question formats to logic and display patterns. It is intuitive, user-friendly and comprehensive tool it is much better than other survey tools out there. Also, I like the customer service team, they are always open to new suggestions, ideas, always ready for help.
CONS: In my opinion, it can be really difficult when editing content of the question because the window pops out and depends on how far up or down you have scrolled on the page. It would be really helpful if they could make this option simple. Also, I’d like to see an option where I can preview my surveys from any start point instead of previewing it from the first question and going to one by one.
It’s a lovely tool
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PROS: It is easy to use, select survey tools, and share surveys. The website is also very simple, making it very easy to navigate and look for the tools I need.
CONS: It doesn't allow to send audio files for survey questions. You must also constantly check the survey preview to make sure that you are constructing it well.
Excellent way to conduct surveys
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PROS: It allowed us to create in-depth surveys. It has different question types that you can choose from and it offers a variety of reporting options.
CONS: Setting up surveys can take some time. I also noticed that the surveys can be manipulated in a certain direction.
Great product for creating online surveys and collecting data
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PROS: Qualtrics is more than simple survey solution. It has on line documentation and friendly and comprehensive support team. Even newbies can learn the tool how it works and start using it right away. The great thing about it is the fact that you can use it in lot of ways in order to gain data you need.
CONS: I don’t like that the NPS scores are displayed with percentage signs. I don’t have other dislikes about this software, whenever I run into some misunderstandings I contact the support team and they take the work in their hands and make the improvements.
Qualtrics is excellent
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PROS: It presents a lot of question types. It also gives you data on how a person answers the survey. For example, there's data on the time duration a person spends answering a question.
CONS: There are times when you have to repeatedly click a particular feature before it activates. And because of its many features, not all of it can fit on a single page. I often find myself having trouble finding the feature I need.
It is awesome!!!
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PROS: From all the survey tools I've used, Qualtrics is the best of the best. Create surveys is simple enough and it offers a lot of prewritten questions and responses. Their panels are also good, providing accurate and well-presented data. It also gives you advanced statistical analysis.
CONS: It is hard to integrate it with MTurk. I wanted to use it to create polls and quizzes. Unfortunately, because of the difficult integration, I have to search high and low just to get a code to integrate it properly.
Great at what it does
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PROS: It is an excellent data gathering tool. It also allows us to create logic questions, segment questions by the audience, and communicate with members.
CONS: It doesn't integrate well with Marketo.
I’m using Qualtrics as user and admin and I’m very satisfied from this tool
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PROS: Qualtrics is simple and user-friendly tool that allows you to express your creativity as user. You are able to change everything you want with little coding so you can make your surveys the way you want. I have great experience with its support team and they always help me to solve some issues in a professional way. As a user and as an admin I have to say that I have great experience with this product and its service.
CONS: There is nothing I can think off. Whenever I run into some misunderstandings or issues the support team is always willing to help.
I recommend Qualtrics to everyone who is doing researches
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PROS: I have used other survey tools but I have found out that Qualtrics is intuitive and versatile tool than others. You are allowed to set up a cover page, to expend or condense the open-ended portions of surveys. It allows you to keep track the time for completing the survey or to see how long people spend on certain page. You can easily learn how to use this tool.
CONS: Sometimes the software can be clunky because there are lot of options around and you need some time in order to find what you need and some of the options are not useful for us. I believe that other research are using all of its options and features. Also, there is no real explanation about the types of questions and why some questions are more useful than others. Additionally, when using it with other data analysis software it can be expensive tool.
Qualtrics is great tool for data collection
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PROS: Qualtrics is great data collection tool that even provides wonderful customer service. I can easily find other ways of using this product in order to collect survey data. I have found that Qualtrics University feature holds all the answers to my questions but when I try to reach out for direct customer service questions its support team walks me through everything I need to do in a timely response.
CONS: They could make the annual conference a bit more reasonable and I would like to pay some money to see the conference presentations online. Also, it would be great if they could make more robust way to process all the data that is collected via Qualtrics.
It is pricy but powerful tool
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PROS: I’m an admin for a large company and we have been using this tool for 3 years by now, and in my experience I found that this is an efficient and user friendly solution for every company. There is huge amount of questions type that are available and it offers great advanced features that allows you to create surveys for both internal and external purposes.
CONS: I don’t like the price it is not reasonable, and every new feature or option that is not activated by default is billed for high price for example the mobile option is $8K per year and for a large company is $50K. Also, the other thing I don’t like is the fact that when they apply some internal changes you are not notified and you can see these changes when you run into some issue.
Great tool with great customer service
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PROS: I use Qualtrics on a daily basis, and when I get stuck somewhere I have support via phone 24/7. To be honest, I don’t use emails to reach the support team because it takes long. I’m using this tool for more than 6 years and I have to say that I’m extremely satisfied with its support team they are extremely helpful, polite, patient and knowledgeable.
CONS: It would be extremely helpful if they could make online-user community for admins where we can support and empower each other and share ideas. Also, I don’t think that Qualtrics is great tool for longitudinal surveys/panel data.
Qualtrics is highly useful tool
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PROS: I love how fast I can do my job via Qualtrics and this is because it is in-browser app and there is no load time and refresh time when you start creating new questions, tinkering with logic and etc. My whole work became easy and quickly with this product. The complex logic is actually more practical for field.
CONS: Sometimes some changes I make are not often saved properly. And because of this issue we have to spend lot of time on making some repetitive testing so we can be sure that everything is correctly input. But this is not happening very often.
Qualtrics is great survey tool and it has wonderful customer support service
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PROS: There are lot of things I like about Qualtrics, but what is most important about this tool is the fact that is easy to use and intuitive program. The features are well-organized and you won’t have any troubles in finding them. I have learned how to use this tool on my own and I can really say that it is extremely easy to use it.
CONS: There are some features that I’d like to see on this platform. I have suggested some ideas to Qualtrics team and they told me they will do anything to make this happen.
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It is a very comprehensive survey tool
Read full review >Overall impression
Customer Support
Value for Money
Ease of Use
Provides an impressive research platform
Read full review >Overall impression
Customer Support
Value for Money
Ease of Use
It is a solutions-finder app
Read full review >Overall impression
Customer Support
Value for Money
Ease of Use
You don’t need to be good at coding to use this
Read full review >Overall impression
Customer Support
Value for Money
Ease of Use
It’s an intuitive tool that’s easy to use
Read full review >Overall impression
Customer Support
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Ease of Use
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