myfairtool Review

Scenario #1

Company ABC attends several trade shows a year. Each time, the leads captured during the show are passed to the sales team post-event but hardly ever followed because of a lack of information: partial data capture, poor handwriting, missing qualification. In the end, most leads are not followed up and those which are often come too late to convert into business.

myfairtool helps company ABC by digitizing lead capture and standardizing reports. No more handwriting, no more data missing. Using tags, myfairtool makes it easier to filter and organize the leads. With data export, myfairtool easily transfer the leads to external CRMs. The whole information is standardized, organized, digitized and easy to follow-up. Ultimately, the instant follow-up feature gives the ability for booth staff to instantly follow-up with a visitor as he leaves the booth, making the sales’ job tremendously easier and giving them additional time to prepare for next steps.

Scenario #2

Company DEF seldom attends trade shows and has limited experience in doing so, yet, exhibiting represents an important part of the annual marketing budget and requires proper management.

myfairtool helps company DEF with a comprehensive checklist of elements to manage, weekly coaching to setup everything in time, budgeting to avoid overspending and better utilize the money spent and booth promotion tools to drive additional qualified traffic. myfairtool acts as an assistant guiding company DEF through the event management journey and making it easier to control and prepare every aspect of it. Ultimately, myfairtool will track expenses and results throughout the whole process and provide detailed analytics post-show for company DEF to analyze what could have been improved and compare new events with the previous ones.

Scenario #3

Company GHI has a solid expertise of trade show exhibiting but lacks manpower and strategies to drive additional traffic to the booth and needs help with pre-show marketing.

myfairtool helps company GHI by creating a unique “Company page” – unlike the company’s website that talks about everything the company has to offer and addresses any potential buyer persona, myfairtool company page focuses on ONE specific event, promotes GHI’s booth at that event and focuses on convincing specific targets (qualified buyers) to come and visit the booth. This page uses baits to attract visitors – new products, innovations, unique discount, special games, contests, promotional giveaways, etc. myfairtool then helps company GHI promote the page automatically through Social Media and creates banners for email and web promotion. Ultimately, company GHI receives qualified appointment requests prior to the show and enhances the outcome.