PhoneWagon Review

Scenario 1: Nick owns a painting company in Colorado. He is currently spending about $2k per month on advertising. He currently has 4 different marketing campaigns running – a direct mail piece, a radio ad, an ad in a local newspaper, and Facebook ads. Nick knows he is also getting referrals as well.

In total, he’s generating about $10k per month in new business. Since $10k per month in new business on $2k in marketing spend is a good return, Nick keeps everything as is.

One day, Nick received a phone call from the local newspaper asking Nick if he wanted to increase his spend with them. Nick wasn’t able to quantify his current ROI from the newspaper, and thus wasn’t able to make an informed decision of whether or not to increase his spend with them.

Nick started using PhoneWagon as a way to track his ROI by marketing channel. Nick setup 4 different unique local phone numbers for each of his 4 marketing campaigns. He forwarded those unique, local phone numbers to his cell phone and his office phone so they both rang simultaneously. This way whoever was available, either him or his receptionist, could answer the phone first.

Nick would login about once a week and see how many phone calls were generated from his campaigns.

And after one month, this was the result: Newspaper generating 0 phone calls

After seeing the results of his marketing campaigns, Nick realized that his newspaper campaign was his only marketing campaign that was not profitable. This helped him not only determine that he shouldn’t increase the spend but that he should eliminate this campaign completely and reallocate that spend into other channels, the first being radio since it’s the most profitable.

Scenario 2: Marketing agency is generating leads for a roofing business. The owner of the roofing business calls the agency and tells them that they aren’t hitting their targeted cost per lead. Currently, the agency was only tracking web leads. They were not tracking phone calls. The agency decides to start using PhoneWagon to track the phone calls as well. They noticed that the roofing company was getting a significant amount of phone calls that were turning into paying customers. They were then able to attribute these leads to their marketing spend and their effective cost per lead was a lot low and their ROI was a lot higher (Before: $5000 for 100 leads; After: $5000 for 200 leads).

Scenario 3: John Servicer installs TVs. All his phone calls go to his cell phone. He is usually on job sites throughout the day and can’t answer his phone. He gets about 20 calls per day and misses 10 of them. The 10 missed calls never call back and when he calls them back at the end of the day they tell him they’ve already found someone to do the work. John decides to use PhoneWagon and configure an automated text message to missed phone calls. He notices that 90% of his missed calls will respond to his text message. He’s able to begin engaging with them before they call a competitor and call them when he’s available. He’s able to close 75% of the 90% that respond – a huge increase from before when he wasn’t able to get in touch with these leads.